By: Ehsan Khodarahmi L4

 Build a brand strategy for an organisation

In groups of 3, copy and complete the previous diagram. a)Choose a product or service of your own choice a)Write one paragraph for each green box to explain your brand strategy

1) Corporate Branding - is a type of family branding or umbrella brand. Disney, for example, includes the word "Disney" in the name of many of its products; other examples include IBM and Heinz. 2) Product Line branding - giving each type of product its own unique brand name. 3) Individual Product brands - giving each product in a portfolio its own unique brand name.

Write down 3 advantages and 3 disadvantages of each brand strategy discussed

 The Marketing Mix is a mixture of the 4 Ps that enable a product to be provided to the customer.  Price  Product  Promotion  Place  How can each one be maximised to make the strongest brand possible?

Where does your brand fit into the Boston Matrix?

Thank you for your attention, see you in the seminar. Enjoy your break.