Hype Replenish Your Energy. By Cleo Papadopoulos & Lauren McIntire

Top 3 Sports Drinks 1.Gatorade 2.PowerAd e 3.Vitamin Water

Market Share of Sports Drinks

Available in more than 80 countries About 30 flavors The average price is $2.00 per bottle.

Advertising: Commercials, website, print, samples,, sports events. Appeal: quenches thirst, prevents dehydration, and makes you feel more active and energized. Place: Sold in supermarkets, gas stations, vending machines, drug stores, etc. Main Target: High School athletes.

Available in more than 45 countries. Has 14 flavors in the US. Average price is $2.22 per bottle.

Advertising: Year round billboards in urban areas & ads in sport magazines. Appeal: Promises hydration and energy. Bottle design is easy to grip, open, and bring on the go. Place: Supermarkets, online, vending machines, etc. Main Target: Teens who are or want to be fit, healthy, and athletic.

Available in about 30 countries. 16 flavors that target a wide array of people’s needs. Average price is $2.00 per bottle.

Advertising: Billboards, commercials, internet, facebook. Appeal: Each flavor applies to an array of different needs the consumer may have. Targets consumers who are ready to pay a slightly higher price for a healthy alternative to soft drinks. Place: Gas stations, supermarkets, online, and almost any store that sells beverages. Main Target: People involved in sports and dieting.

Why Hype is Better. Too much sugar which dehydrates the body and slows down it’s performance. Hype does the exact opposite…. Hype contains just the right amount of sugar to provide energy and taste, but to prevent your body from slowing down. Hype also contains electrolytes.

Hype is an isotonic drink. This means Hype has a mineral-salt concentration the same as an athletes normal body fluids. This concentration allows the body to properly dehydrate and deliver energy to the muscles. This is important, because when working hard, the body will be able to constantly refresh itself.

Product: Hype sports drink (Flavors: Fruit punch, Lemon, Grape, Orange). Place: Hype will be sold in supermarkets, drugstores, online stores, and vending machines. Price: $2.00 per bottle Promotion: Image of a sleek and good quality drink. Target athletic teens who do or want to live a healthy lifestyle. Marketing Mix

Replenish your energy.