PSA Public Service Announcement Assignment

Definition: PUBLIC SERVICE ANNOUNCEMENT “Defined by the Federal Communications Commission as an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. PSAs can be produced for television and radio broadcast.” aba.org

Definition: PUBLIC SERVICE ANNOUNCEMENT “Announcements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit.” PBS.org

Public Service Announcement: You will individually: Select a topic Research the topic Write and pitch proposal Write script Draw storyboards Direct and shoot video (if you act it must be a small part) Edit video

Public Service Announcement: Can be aired on our Morning Bulletin and on Student DV (cable) Can be entered in County Fair and SEVA Awards

Public Service Announcement: Our assignment is exactly 60 seconds plus 3-5 seconds of credits. Everything must be original Music and images. (Photos from the Internet will disqualify your project.)

PSA Examples Critique and Analysis Target Audience Filmmaking Technique Lecture Examples

PSA Examples…websites Adcoucil.org PsaResearch.org AdGalleryWhitehouseDrugPolicy.org

PSA Topics Pick one of the following:

Smoking PSA Topics Health Consequences Social Consequences Jobs-Hiring Dating

Personal Safety PSA Topics Tips for keeping safe from crime. How to get additional information

Eating Disorders PSA Topics How to identify if you Have a problem. Where to seek additional information

Depression PSA Topics Symptoms Treatable Resources for help

Teen Drunk Driving Consequences PSA Topics Legal consequences Deaths and injuries

Pollution/Littering PSA Topics

Campus Littering PSA Topics

Household Chemical Disposal

Pet Adoption PSA Topics

Steroid Use PSA Topics

Stereotypes PSA Topics

Stay in School PSA Topics

Peer Pressure PSA Topics

Sexual Harassment PSA Topics

Teen Dating Violence PSA Topics

Domestic Violence PSA Topics

Runaway Hotline PSA Topics

Suicide Prevention Hotline PSA Topics

California Youth Crisis Line PSA Topics

Sexual Assault Hotline PSA Topics

Skin Cancer Prevention PSA Topics

Study Habits PSA Topics

Texting or cell phone use while driving PSA Topics Distracted Driving

Guidelines for using 911 (from a cell phone) PSA Topics

Personal Fitness PSA Topics

Calories of Various Foods PSA Topics

Healthy Eating Choices PSA Topics

Benefits of Breakfast PSA Topics

Youth Volunteerism PSA Topics

VolunteerMatch.org PSA Topics

Safety on the Internet PSA Topics

Online Bullying PSA Topics

Illegal File Sharing PSA Topics

Internet Addiction PSA Topics

Hearing Damage (Loud Music) PSA Topics

Goal Setting PSA Topics

PALS PE Personal Activity Logs PSA Topics For broadcast on Morning Bulletin

Student Ideas? Discuss unlisted ideas with your teacher for pre- approval PSA Topics

PSA Examples Successful PSAs: Tell a story Use a voiceover Gives facts Refer viewer to a resource for additional information.

PSA Examples PSA Student Examples Examples from Mr. Clark’s Lecture

Preproduction Teacher presents topics Teacher presents topics Students commit to one Students commit to one Student pitches idea to teacher Student pitches idea to teacher Students begin research of topic Students begin research of topic Students brainstorm ideas Students brainstorm ideas Students identify a Method of Advertising Students identify a Method of Advertising

Preproduction Students pitch concept to teacher Students pitch concept to teacher Students write concept: Students write concept: Your name, period and date in the upper right hand corner. Your name, period and date in the upper right hand corner. · Topic: (selected from the list) · Actors: · Hook: (what is going to keep you audience from changing the channel?) · Facts: (what do you want your audience to know about this issue you are presenting) · Locations: (where are you shooting?)

Preproduction Students develop A/V script Students develop A/V script  Split column format  (Example: Next slide)

VideoAudio Seconds LS: Person #1 is lying across a glider and is talking on the phone. Then person #1 receives a text message. Narrator: “We were best friends, and we used to tell each other everything.” 5 ECU: Close up on the text message.Narrator: “Then things changed when he came into the picture” 5 MS: Person #1 is sitting on the stairs talking on the phone, camera is angled upward at the person. Narrator: “At first she was happy, and told me every detail” 5 MS:Person#1 is lying down on the stairs, the phone rings, she looks at the phone, doesn’t answer it, and tosses it away. Camera is angled downward on her. Narrator: “But then she stopped calling. When I tried to call her, she didn’t pick up.” 6 XLS: Camera is on Person #1’s house. Narrator: “She barely came to school anymore and never answered the door.” 3 MS: Person #1 drinks from a bottle. Sitting in the closet; cornered. Camera is angled downward. (Voice Over) Narrator: “What was she doing? Rumors were spreading that her boyfriend was beating her, but if that was the case wouldn’t she tell me?” 8

Preproduction Students draw storyboards Students draw storyboards  Students take turns drawing frames.  Each student initials the corner of the frame they drew. Storyboards are always done on national commercials and PSAs for client approval. Storyboards are always done on national commercials and PSAs for client approval.

Production Students shoot projects Students shoot projects Locations outside of school are more interesting Locations outside of school are more interesting Record narration track right into camera Record narration track right into camera

Post Production Edit Project Edit Project Copyright Issues Copyright Issues  Music  Royalty Free  Garageband / Sony Acid Express  Images Make a playable DVD for SEVAs Make a playable DVD for SEVAs