Do Now Exercise: Discuss and Document: What makes Coca-Cola a global entity that is successful in every country it is distributed to?

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Do Now Exercise: Discuss and Document: What makes Coca-Cola a global entity that is successful in every country it is distributed to?

Marketing I Mr. Gallucci Lesson 31 Obj: Identify the theories of multinational corporations and the challenges of “setting up shop” in a foreign country by researching US multinational corporations after a class discussion on the topic.

Multinationals Multinationals – Large corporations that have operations in several countries Customs Broker – A licensed specialist who assists a business with importing goods internationally Freight Forwarders – A licensed specialist who assists a business with exporting Obj: Identify the theories of multinational corporations and the challenges of “setting up shop” in a foreign country by researching US multinational corporations after a class discussion on the topic.

International Trade Mini-nationals – midsize or smaller companies that have operations in foreign countries Joint Ventures – partnerships that allow companies to participate in a county’s economy with a partner – ex. Royal Crown ColaRoyal Crown Cola Obj: Identify the theories of multinational corporations and the challenges of “setting up shop” in a foreign country by researching US multinational corporations after a class discussion on the topic.

International Trade Special Considerations –Cultural Factors GM “Chevy Nova” Methods of business –Economic Factors Exchange Rates, infrastructure, labor, taxes, etc. Standard of Living – ex. Honda in China Obj: Identify the theories of multinational corporations and the challenges of “setting up shop” in a foreign country by researching US multinational corporations after a class discussion on the topic.

International Trade Special Considerations –Political and Legal Factors Stability of Government Legal problems or corruption –Technological Factors Computers, faxes, VM, etc… Technology Standards Obj: Identify the theories of multinational corporations and the challenges of “setting up shop” in a foreign country by researching US multinational corporations after a class discussion on the topic.

Customization vs. Globalization Customization – Inventing a completely new product for a different countries market. Globalization – Keeping the product and advertising message the same around the world. Obj: Identify the theories of multinational corporations and the challenges of “setting up shop” in a foreign country by researching US multinational corporations after a class discussion on the topic.

Activity Explore Your Heritage or a Country of your choice. Please reference the “International Marketing Assignment” on my webpage.