LASSONDE PR / MARKETING Tips & Resources for Student Programs www.lassonde.utah.edu UPDATED: 04-09-15.

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Presentation transcript:

LASSONDE PR / MARKETING Tips & Resources for Student Programs UPDATED:

Lassonde PR / Marketing Goals 1.Make U known for entrepreneurship 2.Create awareness of the Lassonde Institute and Lassonde Studios 3.Drive participation in all programs 4.Drive applications to Lassonde Studios

Ways You Can Help 1.Learn about Lassonde Institute and Lassonde Studios 2.Take responsibility for your program marketing 3.Mention the Lassonde Institute and Lassonde Studios (and the U) 4.Plan ahead and keep us informed 5.Follow and support us on social media 6.Help build our subscriber list

Ways You Can Help (cont.) 7.Contribute to Lassonde Institute marketing materials 8.Help promote our successes 9.Cross promote and coordinate 10.Attend the regular marketing meet-ups 11.Review deadlines checklist 12.Know resources are available

Available Resources 1.Lassonde website …………………………. 2.Lassonde Institute collateral … Press releases ……. 4. Web support

Available Resources (cont.) 5.Brochure racks newsletter ……………………. 7. Print newsletter …… Social media

Available Resources (cont.) 10. Online event calendar ……………… Editing / review 13. Let’s talk