FOOTBALLDEVELOPMENTPROGRAM

PURPOSE To combine teaching and learning football (on a youth level and in an international context) with the spreading of a commercial brand.

TARGET Young footballers (boys and girls between 8 and 16 years old) Coaches Technicians Trainers Managers Instructors Associations and Societies Schools Teachers Parent

TOOL Colour DVD (duration: about 90 minutes)

CONTENTS Basic notions and rules Teaching the individual technical basic skills Exercises and practical demos Elements of physical and athletic training Schedules for the determination of periods and for the measurement of the working load Operating program for the training sessions Methods of survey of the results and control tests Training methods for collective game Game systems and plans with specific tactical situations

WORKING GUIDE Contents are displayed through: Pictures Images Schemes Graphs Schedules Films and other material concerning: History Rules Technique Tactics Physical and Athletic issues with captions and audio

RESPONSIBLE TECHNICIANS Italian coaches and trainers, who boast absolute proficiency and experience

TESTIMONIAL MARTIN JØRGENSEN An internationally well-known champion (footballer with Fiorentina and with the Danish national team) who performs several demonstrations.

COMMERCIAL SPONSOR A company interested in developing its presence in the national market and/or abroad

DIRECT DIVULGATION Free distribution of the DVD to all the amateur football clubs and to elementary and middle schools in order to spread its contents to members through collective viewing and/or delivery of a copy of the DVD to each member

DIVULGATION THROUGH SPORTS PRESS Direct divulgation could be combined with diffusion through newspapers and/or sports magazines with national circulation, enclosing to each copy a free sample of the DVD

DIVULGATION ON THE WEB The DVD can have further spread by inserting its contents in a FREE DOWNLOAD file on the website of:  the commercial sponsor  the single clubs  newspapers and magazines  Otium & Business  other specific websites

FEEDBACK FOR THE COMMERCIAL SPONSOR Visibility by millions of users Visibility extended to every area of the company through access to its website Improvement of the brand’s quality level due to the match with a media product whose peculiarities are its high standard technical contents and the presence of a well-known testimonial Ethical marketing with a strong social impact that enhances the sponsor’s image in the public eye

FURTHER DEVELOPMENT The DVD can include a presentation of the sponsor company and its website, showing images of its main products as well as dedicated advertisements

The DVD can be produced in any foreign language and can be spread in the corresponding market with the same diffusion systems FOREIGN MARKET

DIFFERENT TYPES OF COMBINATION WITH THE COMMERCIAL SPONSOR MASTER SPONSOR A company interested in acquiring all the rights of the DVD in order to mark each and every image with its own brand, thus excluding the participation of any other commercial partner, with further complete availability for advertisement in the initial and final part of the DVD MAJOR SPONSOR A company which sponsors a whole area of the DVD (technical area, tactical area, physical area, special contents) marking each and every image of the chosen area, with further availability – equal to 25% - for initial and final advertisement MINOR SPONSOR A company that appears only as a supporter of the DVD in its initial and final advertisements

ACKNOWLEDGEMENTS The DVD FOOTBALL DEVELOPMENT PROGRAM has recently gained an important acknowledgement, the “Nomination in Short List” in the “CD ROM/DVD” Multimedia Section at the XIII Edition of MEDIASTARS (an important Italian Advertising Technical Prize awarded every year in Milan)

Otium & Business Srl – Società Unipersonale Vicolo Tagliamento n Fiume Veneto (Pordenone) Italia Tel. e fax FOR FURTHER INFORMATION PLEASE CONTACT Tutti i diritti riservati © 2008