Media Kit University Collision

Overview  Background  Website  Controlled Media  Social Media  Traditional Media  Community Engagement  Advertising  Summary

Background  One of three auto body repair shops in Moscow, and one of five in the Palouse region  Newest of auto body repair shops  Main customers of this region include long-time residents of the Palouse and college students at the University of Idaho and Washington State University  University Collision prides itself on being a local company that provides the best customer service with ownership and employees who have grown up in this area  University Collision has a website that is maintained by the wife of one of the managers, but no other forms of advertising or media outlets are currently used

Controlled Media  Currently uses business cards, but there are no other forms of tangible sources of information  Will benefit mainly from social media and Internet sources, but there are a few items that could be used to reach audiences  9X4 informational card  Fact Sheet

Website  Pros  Looks professional  Attractive color scheme, matches colors on logo  Has pertinent information about business  Suggestions for Improvement  Remove Flash Player element  Make site mobile-friendly  Add more personal elements

Social Media  Social media is going to be one of the most important elements used  Currently using website, but other suggestions include:  Updating Facebook  Creating an Instagram  Updating Website

Traditional Media  Not currently utilizing  University Collision could benefit greatly by using:  Newspaper  Radio

Community Engagement  Could be be taking advantage of The Palouse by going to events and broadcasting themselves to the residents of this area  Event: Bill Newberry Safety Fair (Moscow)  This event is targeted towards families and residents of the area  Event: Hot August Nights (Lewiston)  This event is targeted towards car enthusiasts

Advertising  You want University Collision to be THE auto body shop that residents of the Palouse turn to in the event of needed auto body repair  Advertising is going to be a huge element in attracting customers and building a client base  Using social media (Facebook, Instagram, website), local publications (newspapers), and direct mailing options (informational card) is going to help University Collision build a name in the community

Summary and Recommendations  University Collision is a new business in Moscow and has a lot of room for growth and development  Many opportunities to grow and in Moscow area through various forms of advertising and community involvement  Being a small business operated by local residents that strives to provide excellent customer service is a major element to focus on  Using various forms of media outlets will drive in more customers and by having information readily available through different platforms  Making a constant presence in a community as tight-knit as Moscow/Pullman/the Palouse by participating in town events will help grow business