Sports, Entertainment, and Recreational Marketing An Introduction to One of the Fastest Growing Industries

What is Sports Marketing? Using sports to market products Find out customers’ interests in a specific target market and plan a product or service that the spectators/customers will buy

What is a Target Market? A specific group of people a company wants to reach To promote and sell products and services, a company must know the needs and wants of the target market A company must find out as much as possible about their target market

What is Disposable Income? Income that can be freely spent Money spent on items that are not necessities.

What is Gross Impression? The number of times per advertisement, game, or show that a product or service is associated with and athlete, team, or entertainer. Usually sublte

Why is Timing important in Sports Marketing? Popularity of teams is based on winning Fans want products/services that identify them with a winner Keep an eye on competitor’s marketing