PRODUCTS & PRICING
PLACEMENT
FASHION SHOW FLOOR PLAN
LIVE ENTERTAINMENT FLOOR PLAN
POSITIONING Production: limited quantities Production: mass produced
PROMOTION Friends & Family Night Grand Opening Other promotions
VALUE PROPOSITION Offers the “perfect party dress” Live entertainment & fashion shows Help women “dress beautiful”
BREAK-EVEN ANALYSIS
AVERAGE OWNER COMPENSATION 40,000 41,000
FINANCING Financing Budget Bank debt33% 20, Equity 40, Total 60,
SENSITIVITY ANALYSIS Customers/dayAverage 5 Year Profits Average Owner Compensation 99,632 42,051 Infeasible 1032,975 48,509 Possibly Feasible 1156,31856, ,66165, ,00373, ,68990,402 Critical risk factor: number of customers per day!