Project Implementation Overview

Overview The Power of PPT Model Who we are A professional services provider offering on-line marketing, sales, and promotional services across a wide range of industries and business functions. What we do We are powered by PPT model – a unique combination of human expertise (people), well defined and super efficient processes (process) and best-in-class technologies (technology) to simplify key tasks. This approach enables us to design and manage processes that help us in achieving key results by significantly cutting costs and timescales and helping businesses that partner with us to take their business to right audience. How we do it Get better branding/marketing results faster and at a lower cost Gain competitive advantage through innovative solutions Drive new levels of efficiency and effectiveness See a tangible impact on your top and bottom line Copyright 2016 Brand Recourse. All rights reserved.

The Brand Recourse Advantage Why Us people Team of rigorously trained professionals Diverse talent pool with multi-faceted educational and professional qualifications Right blend of experience and young talent Robust in-house training platform Our processes Well-defined, consistently executed and evaluated, and continuously improved processes Deliver services quickly and efficiently, without 're-inventing the wheel' every time. Find opportunities to improve efficiency without sacrificing quality and consistency. Our technology Access to state-of-the-art technology for both in-house use and client delivery Offering constant technological innovation customized to your individual needs Proprietary frameworks and platforms to run efficient branding/marketing processes Copyright 2016 Brand Recourse. All rights reserved.

Solutions Portfolio Overview SMS Marketing Web Based Demo Panel Campaign Scheduling Multi-format Upload Support Instant Delivery Assurance Real-Time Delivery Report Web API Feature 95 – 98% Assurance Email Marketing Campaign Builder Email Template Mgmt Email Tracking and Scheduling Contact Management SPAM Content Reader & Filtration Analytical & Graphical Reporting System SEO/SMO and IVR IVR Based Lead Generation System Search Engine Optimization (SEO) Social Media Optimization (SMO) Google Adwords Banner Advertisements Technical Solutions Web Designing Software Development Domain Registration Web Hosting Solutions Business Email Hosting Technical Support Copyright 2016 Brand Recourse. All rights reserved.

Email and SMS Marketing Implementation Approach Data Sources Educational institutes Corporate/organizations Online subscription/surveys Authorized agencies Offline marketing activities Paid databases SMS Promotional SMS (DND/Non DND) Transactional SMS Multi-format Upload Support Instant Delivery Assurance Real-Time Delivery Report The Process Scope Discussion Campaign Designing Campaign Approval Campaign Execution Report /Analytics Copyright 2016 Brand Recourse. All rights reserved.

PPC Implementation Approach Account Setup Keyword Research and Bid Mgmt Geo Targeting A/B testing Image Ads Trigger words Landing Page Optimization Competitive gap analysis Trend analysis Day parting Ad variation Google Analytics Setup and customization Marketing Campaign tracking Working with reports to find opportunities and problems Understanding your visitors Improving reach Improving journeys and site engagement Improving conversion to lead and sale Banner Ads Property portals like 99acre .com and magicbrick.com Timesofindia Yahoo Rediffmail Money Control Dainik Jagran etc. Copyright 2016 Brand Recourse. All rights reserved.

Search Engine Optimization Implementation Approach On-page Optimization Title, Meta tag, Description, Image Optimization Content optimization; Implementation of H1/H2 and bold tags to content SEO Friendly URLs (URL Rewriting) Review web presence of Google, number of back links, canonical tags, Robot.txt optimization, xml site map, Google analytics set-up Off-page Optimization Blog creation/ Updation : 3/month PR distribution (provided by client): 3/month Submission of article : 3/month Directory Submission : 200/month Manual link requests from theme sites: 10/month Video submission (provided by client): 2/month Google local listing, RSS creation & submission Social bookmarks: 160/month Copyright 2016 Brand Recourse. All rights reserved.

Social Media Marketing/Optimization Implementation Approach Twitter Daily Twitter Updates (12-24 updates) Twitter Replies/Answers Following industry influencers Adding Followers Linkedin Daily LinkedIn updates Adding relevant profiles, and then sending proposal Joining relevant groups and posting discussions Facebook Daily FB updates(12-24 updates) FB Comments/Replies Copyright 2016 Brand Recourse. All rights reserved.

Technical Solutions Overview Website Development Domain registration and hosting Website designing which will be responsive and HTML5 compliant Main project website development with 3D project view Multiple micro sites for SEO CRM Development Identify lead source (IVR or Lead Panel) Manage lead distribution SMS and email alert Follow up history (Status 1, Status 2...) BSP pitching, payment plan Meeting/site visit Tracking Discount Mgmt Sale Commission/Profit Technology Stack Php with MySql Microsoft .Net with MS Sql Server jQuery Copyright 2016 Brand Recourse. All rights reserved.

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