Vocabulary Terms and Matching

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Presentation transcript:

Vocabulary Terms and Matching

Prepare sponsorship agreement SEM II 2.02 Prepare sponsorship agreement

The Need for Sponsorships Sponsorship proposals are the means to raise money for an organization/individual event, campaigns, marketing programs, etc. Sponsorships also benefit the sponsor in a way that his brand is publicized and gets due recognition. A sponsorship agreement between a sport team and a local business should benefit both parties.

Writing a Sponsorship Proposal It is advised to perform an exhaustive research on the history, domain area and related information of the sponsor before you approach. Newspapers, the company website, magazines, etc., should provide you with enough information about the sponsor.

Parts of a Sponsorship Proposal Executive Summary: Reasons why sponsor should support your organization. Information about Company Background: information should present precisely the reason why the sponsor should trust you. Project Information: The benefits that can be received by the sponsor are included in the section. Market Information: Demographics: should incorporate details about income levels of the audience, their addresses, educational details, etc.

Parts of a Sponsorship Proposal (cont) Pitch: Includes: the price of sponsorship the period of project due dates of payment details pertaining to sponsorship hierarchy. List of Benefits: A detailed account of all the benefits that a sponsor receives from the deal are provided in this section.

Parts of a Sponsorship Proposal (cont) Plan for Marketing: Promotion details Include information about the sponsors marketing rights. Summary: It is the last and most important part of the sponsorship proposal. The information in this section includes the list of board of directors, current sponsors of the company, media clippings, etc.

https://www.youtube.com/watch?v=grdguM5E7Os https://www.youtube.com/watch?v=2Eqx8Ec52RE https://www.youtube.com/watch?v=otDyKOpz5cQ https://www.youtube.com/watch?v=KjB6r-HDDI0

Group Video: Sponsorship Proposal Pick Groups of 4 Pick a Benefactor Pick a Sponsor Design a Presentation and Script for a Sponsorship Proposal including details from 2.01 & 2.02. Film Presentation Pick Groups of 4 This is a FORMAL GRADE