Introduction to Business

1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7)

1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers

1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors

1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers

1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers 2 – Economics Free markets Specialization Quality of life

1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers 2 – Economics Free markets Specialization Quality of life 3 & 10 – Trade Fair & Free Comparative advantage WTO

1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers 2 – Economics Free markets Specialization Quality of Life 3 & 10 – Trade Fair & Free Comparative advantage WTO 4 – Governments Actor / Arbitrator Regulator / Legislator Support / Orient

1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers 2 – Economics Free markets Specialization Quality of Life 3 & 10 – Trade Fair & Free Comparative advantage WTO 4 – Governments Actor / Arbitrator Regulator / Legislator Support / Orient 5 – Ethics Honesty Sustainability Safety Fairness Involvement

1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers 2 – Economics Free markets Specialization Quality of Life 3 & 10 – Trade Fair & Free Comparative advantage WTO 4 – Governments Actor / Arbitrator Regulator / Legislator Support / Orient 5 – Ethics Honesty Sustainability Safety Fairness Involvement 8 – Management Plan & Control Lead & Organize Motivation (11) HR (12 & 13)

1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers 2 – Economics Free markets Specialization Quality of Life 3 & 10 – Trade Fair & Free Comparative advantage WTO 4 – Governments Actor / Arbitrator Regulator / Legislator Support / Orient 5 – Ethics Honesty Sustainability Safety Fairness Involvement 8 – Management Plan & Control Lead & Organize Motivation (11) HR (12 & 13)

Business Model Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers 2 – Economics Free markets Specialization Quality of Life 3 & 10 – Trade Fair & Free Comparative advantage WTO 4 – Governments Actor / Arbitrator Regulator / Legislator Support / Orient 5 – Ethics Honesty Sustainability Safety Fairness Involvement 8 – Management Plan & Control Lead & Organize Motivation (11) HR (12 & 13) 14 & 15 – Marketing Target clienteles Research / Attributes Message

Business Model Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers 2 – Economics Free markets Specialization Quality of Life 3 & 10 – Trade Fair & Free Comparative advantage WTO 4 – Governments Actor / Arbitrator Regulator / Legislator Support / Orient 5 – Ethics Honesty Sustainability Safety Fairness Involvement 8 – Management Plan & Control Lead & Organize Motivation (11) HR (12 & 13) 14 & 15 – Marketing Target clienteles Research / Attributes Message

Business Model / Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers 2 – Economics Free markets Specialization Quality of Life 3 & 10 – Trade Fair & Free Comparative advantage WTO 4 – Governments Actor / Arbitrator Regulator / Legislator Support / Orient 5 – Ethics Honesty Sustainability Safety Fairness Involvement 8 – Management Plan & Control Lead & Organize Motivation (11) HR (12 & 13) 14 & 15 – Marketing Target clienteles Research / Attributes Message 16, 17 & 18 – Finances Accounting Cash Flow Services

Business Model / Structure (6 & 9) Plan & Entrepreneurship (7) 2 – Economics Free markets Specialization Quality of Life 3 & 10 – Trade Fair & Free Comparative advantage WTO 4 – Governments Actor / Arbitrator Regulator / Legislator Support / Orient 5 – Ethics Honesty Sustainability Safety Fairness Involvement 8 – Management Plan & Control Lead & Organize Motivation (11) HR (12 & 13) 14 & 15 – Marketing Target clienteles Research / Attributes Message 16, 17 & 18 – Finances Accounting Cash Flow Services Investors Customers Workers Suppliers

Business Model / Structure (6 & 9) Plan & Entrepreneurship (7) 2 – Economics Free markets Specialization Quality of Life 3 & 10 – Trade Fair & Free Comparative advantage WTO 4 – Governments Actor / Arbitrator Regulator / Legislator Support / Orient 5 – Ethics Honesty Sustainability Safety Fairness Involvement 8 – Management Plan & Control Lead & Organize Motivation (11) HR (12 & 13) 14 & 15 – Marketing Target clienteles Research / Attributes Message 16, 17 & 18 – Finances Accounting Cash Flow Services Investors Customers Workers Suppliers Risks Cycles Ideas Opportunities Obstacles Research Targeting Triple Bottom Line Jobs Value Added Sales Costs

1) What is a business? Wealth, standard of living Value added, profit For profit, non-profit & coop Niche, unattended needs Environment Markets Competition VS Monopoly 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

2) How businesses are part of national economies? Study the allocation of resources (factors of production) We have more needs than resources How do we make the best decisions? Capitalism & communism since early 1800 century Democracy and mixed economies Freedom, specialization, trade Production curve; opportunity costs, over & under capacity Supply & demand; equilibrium point 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

3) Trade Specialization implies trade Trade is more and more global Have huge impacts on poor countries Can have huge impact on our environment Comparative advantage Exporting, importing & trade balance Outsourcing and other globalization strategies Agreements & WTO Canada; small market + advanced economy 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

4) Role of governments Player; producer, consumer, employer Regulator; laws + enforcement Support; start-up, expansion, export, research, training Tax for services + redistribution Protect markets; consumers, fight monopolies, bankruptcy Governments are big and powerful Legislative, executive, judicial 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

5) Ethics & Social Responsibility More than respecting laws Act as a participant in society Customers Employees Investors Suppliers Community Environment 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

6) Ownership & Small Businesses Forms of ownership The corporation model Forms of incorporation Cooperatives & social enterprises Having a commercial activity Franchises E-commerce 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

7) Entrepreneurship Starting with a business idea; something is missing Developing a business model; what will be offered What is an entrepreneur? How to support entrepreneurs? Business plan & its components From a passion 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

8) Management & Leadership How do we work with others? We all are leaders from time to time Vision & values Make people participate in decisions & planning 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

9) How do you organize working together? People; profile, #, autonomy Mission; simple to complex, public, private Market; size, geography, cycle, competition, Circumstances; environment Size; micro to multi-national, online – storefront Formal VS Informal 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers 10) Production Canada has a small market. We need to sell some of our production abroad. Canadian businesses export goods & services and compete with other businesses Some crown corporation export as well; Royal Canadian Mint We export services as well; SNC – Lavallin Sometimes the market is disfunctional; phamaceutical industries When you export, you need to stay ahead of the pack; Research in Motion (Blackberry) Research is a key element, but how you work is also very important Outsourcing, location, purchasing, inventory, quality control (ISO p.307) Use modern tools and plan your systems

11) Motivation Maslow; hierarchy of needs Short history of industrial psychology Taylor, Mayo, Maslow, Herzberg, McGregor Understanding yourself & others Make sure expectations are clear & attainable Make sure you acknowledge others success 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

12) Human Resources Management Job description & profile Be predictable & fair Recruitment process Make sure everybody is accountable to somebody else Evaluation Labour laws 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

13) Employees / Management Relations Unions Collective bairgaining process Conciliation, mediation, arbitration Strikes & lockout Negociations 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

14 & 15) Marketing Segmentation, differentiation & target Mix; price, product, promotion, place Market research Attributes of a product Experiences Branding, pricing Life cycle of a product 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

16, 17 & 18) Financial Management Budget cycle & accountability Financial Statements Working Capital, line of credit Long term financing Insurances Financial services industry Money & supply Securities & exchange commission Bonds, stock, funds & brokerage 1 - Business Model Marketing strategy (14 & 15) Structure (6 & 9) Plan & Entrepreneurship (7) Customers Investors Workers Suppliers

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