Presentation ITB Topic:- Mercedes-Benz Presented by: M.Hashaam Waqar Waqas Khalid 13258

Meeting Director sales in Pakistan:- Tanvir Ahmad Khan Mobile #: com

Interview ( )

Meeting

Logo History Changing in logos Meaning of logo The land, the sea, and the air Designed by Gottlieb Daimler world's oldest automobile manufacturer

Founder’s Gottlieb Daimler and Carl Benz Laden burg, Germany Auto mobile Engineer & industrialist

1 st MERCEDES

Specification 954 cc engine Single cylinder 4 stroke Comfortable Outstanding stability

CEO Dieter Zetsche

Why are German luxury cars so expensive? ….because of German engineering. And what is this whole "German Engineering" thing all about? According to Audi, the automaker's three main tenets are Value, Precision, and Fascination, and they all add up to Quality

The top 13 Luxury Large Cars of 2010 Overall Ranking #1 Mercedes-Benz E-Class #2 Infinity M #3 Acura RL #4 Lexus GS Hybrid #5 Audi A6 #6 Jaguar XF #7 BMW 5-Series #8 Mercedes-Benz E-Class Coupe #9 Lexus GS #10 Volvo S80 #11 Cadillac DTS #12 Lincoln MKS #13 Cadillac STS Best Interior Ranking #1 Mercedes-Benz E-Class #2 Acura RL #3 BMW 5-Series #4 Cadillac DTS #5 Audi A6 #6 Volvo S80 #7 Lincoln MKS #8 Mercedes-Benz E-Class Coupe #9 Lexus GS #10 Infiniti M #11 Lexus GS Hybrid #12 Jaguar XF #13 Cadillac STS

4 of top 10 Luxury Vehicles were German Engineered : Mercedes (2) Audi BMW

#1 Mercedes E Class 2010

#5 Audi A6 2010

#7 BMW 5-Series 2010

#8 Mercedes E Class Coupe 2010

“ We can't solve problems by using the same kind of thinking we used when we created them.” Albert Einstein

The real legend

Specifications V-12 bi.turbo 2 door 700 hp km/h 4.40 sec Top speed:352km/hr Rear wheel drive Outstanding comfort Luxurious car

Tokyo motor show 2007

World’s most expensive cars no.1 maybach exelero is high performance sport’s car designed &built by german manufacturer and it was presented in MAY 2005 in Berlin, GERMANY

Price Tag Price of maybach exelero is $8,000,000 (USD)

NO:2 TO NO:10 Bugatti Veyron EB 16.4 $1,700,000. Lamborghini Reventon $1,600,000 Mercedes Mclaren F1 $970,000 Ferrari Enzo $670,000 Pagani Zonda C12 F $667,321 SSC Ultimate Aero $654,400 Saleen S7 Twin Turbo $555,000 Koenigsegg CCX $545,568 Mercedes Benz SLR McLaren Roadster $495,000.

Strength:  Strong brand name  Successful F1 team  Good resale value  Good relationship with Government  80% still on road  Supply chain

What is F1?  McLaren  Engine : Mercedes-Benz FO 108X  Tyres: Bridgestone Potenza

Weaknesses Price Building time No onlile presence

Opportunities Development of new models Professional sport sponsorship Maybach design concept

Threats Competition Economic slowdown Lower cost competitors or imports

Competitor Analysis Top 10 luxirious cars Cadillac Lincoln Acura Lexus BMW Volvo Mercedes Saab Jaguar

Internal Analysis Technology and innovation All operations are in the same plant  Boby  Pain  Assembly (Sindelfingen, near Stuttgart, Germany)

% of sale

Objective A secondary objective is to generate good quality responses with an emphasis on test drive requests. All activity should direct prospects to the Mercedes-Benz interactive experience and the user should feel a seamless transition between the solution to this brief and the final digital destination

Conclusion “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.” William A. Foster