THE WEEK THAT WAS WEEK 40

PEAK FOR THE WEEK COMMENCING 2 nd October 2011 (WEEK 40) PUT’s saw an increase of 6% across AP5+, however all other key trading demographics saw declines YOY. For AP PUT’s declined by 9%, AP down 3% and AP were flat. All nights experienced PUT growth except Friday. Saturday night recorded the highest lift of 19%, followed by Sunday night with a 10% lift. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

TV ONE HIGHLIGHTS AP This week TV ONE’s audience fell back 5%, delivering a 7.3 rating and 18.7% share. From a yearly perspective both audiences and share were down 12%. Tuesday and Wednesday night saw the highest weekly lift of 10% with most peak programmes performing better WOW. Yearly, Wednesday night experienced a 25% lift. Year to date, TV ONE’s average audiences are up year on year sitting at 9.0, compared to 8.8 in Two shows were in the top 10 programmes this week. The week’s best buy was Wednesday’s Megaquake Hour that shook Japan with a CPT of $ Source: Nielsen TAM Top Programmes for AP Shortland StreetTV214.6 Hot In ClevelandTV214.2 Border SecurityTV ONE13.4 Police Ten 7TV DaysTV3*12.9 Random Breath TestingTV212.7 The Big Bang Theory (R)TV212.4 Nothing Trivial My StoryTV ONE12.4 Two and a Half Men (R)TV212.2 The Amazing Race AustraliaTV211.7

TV2 HIGHLIGHTS AP A good week for TV2 as audiences increased 6% (to 9.1) and share increased 3% (from 26.3% to 27.2%). Year on year, both share and audiences declined (5% and 3% respectively). Monday and Thursday night experienced a 28% audience lift weekly with The Amazing Race and The Mentalist improving WOW as well as Thursday night’s peak line up improving. Friday night saw a 25% lift yearly. Year to date, TV2’s average audiences are sitting at 9.5 compared to 10.2 last year. Nine of the top 10 programmes were on TV2 this week. The week’s best buy was Monday Neighbours with a CPT of $ Source: Nielsen TAM Top Programmes for AP Shortland StreetTV DaysTV3*14.3 Hot In ClevelandTV213.5 Police Ten 7TV213.2 Random Breath TestingTV213.2 The Big Bang Theory (R)TV213.1 Two and a Half Men (R)TV211.8 The Amazing Race AustraliaTV211.7 Embarrassing Fat BodiesTV /20TV210.6

For Week 40, tvnz.co.nz Page Impressions are up 7% year on year with Unique Browsers also up 13% for the same week last year. Year to Date, Page impressions on tvnz.co.nz have grown by 28% year on year, with Unique Browsers growing 21% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage tvnz.co.nz PERFORMANCE Top Sections National News Sports News World News Entertainment News Business News

TVNZ Ondemand weekly Stream Views increased by 16% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting down -2% year on year. Nothing Trivial was the Top stream for the week. Please note Week has been impacted by reporting issues which we believe has been corrected. TVNZ Ondemand PERFORMANCE Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Top 10 Streams Nothing Trivial Grey’s Anatomy Shortland Street – Friday Episode Shortland Street – Wednesday Episode Shortland Street – Thursday Episode Shortland Street – Tuesday Episode Shortland Street – Monday Episode The Mentalist Charlie’s Angels Masterchef Australia