Shopping Assignment  to me  Please share

Chapter 7

Why is location important?  The prime consideration in consumer choice  Creates sustainable competitive advantage  Creates potential long-term financial risk

Location Factors or “trade-offs”  Size of Trade Area  Occupancy Costs  Pedestrian and Vehicle Traffic  Restrictions on operations  Convenience

Types of Locations  Unplanned Areas  Planned Areas (Shopping Centers)

Freestanding Sites  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

City or Town  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

Neighborhood and Community Shopping Centers  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

Shopping Malls  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

Lifestyle Centers  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

Fashion/Specialty Centers  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

Outlet Centers  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

Location and Retail Strategy  Shopping Behavior  Convenience Shopping  Comparison Shopping  Specialty Shopping  Density of the Target Market  Uniqueness of the Retail offering

Shopping Malls – visit “the mall”  Number of anchor stores  Number of shop categories  Number of restaurants  Entertainment offered  How do you think they’re doing?