MAKING YOUR ADVERTISEMENT

Starter Session  What is the 4 Ps and what do they do?  Find how may singles live in Edinburg, and ethnicity in Glasgow from the site below:

advertising  Advertising as a:  Communication Tool with audience (current/prospective How do you communicate your brand? Making people aware of your brand Connection  Who is your Audience:  Quantitative: Check population data (geographic distribution)  Qualitative: Create your surveys online

Your Audience  You have already defined your audience  Define the audience you think your product will Size your audience Census Data,

Getting your message to your audience : Think!  Earn Media  Store Fronts: Website,  Earn Media  Social Media  Get others to talk  Bought Media  Football add  TV  Radio

Creative Brief  A A  8/4138/cadbury-by-fallon?search=1 8/4138/cadbury-by-fallon?search=1

What you will need  Information about the brand  Information about the product  Information about the audience  The Creative Brief  Style, music, format  Storyboard  The script that sets up the mood