THE NEED FOR MULTIVITAMIN SUPPLEMENTATION Market America 2013 KarlaRN.com “Your Health is in Your Hands”

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“NUTRITION IS THE FOUNDATION FOR HEALTH AND DEVELOPMENT. BETTER NUTRITION MEANS STRONGER IMMUNE SYSTEMS, LESS ILLNESS AND BETTER HEALTH. HEALTHY CHILDREN LEARN BETTER. HEALTHY PEOPLE ARE STRONGER, MORE PRODUCTIVE, AND MORE ABLE TO CREATE OPPORTUNITIES TO GRADUALLY BREAK THE CYCLES OF BOTH POVERTY AND HUNGER IN A SUSTAINABLE WAY. BETTER NUTRITION IS A PRIME ENTRY POINT TO ENDING POVERTY AND A MILESTONE TO ACHIEVING BETTER QUALITY OF LIFE.” World Health Organization

Required to activate thousands of enzyme reactions within the body The body’s electrical transmitters, sending signals to every cell Needed to assist vitamins Help metabolize proteins, carbohydrates and lipids Regulate water and electrolyte balance Help maintain normal metabolic function Convert food into energy Help growth and repair of body tissue Build your immune system Support the body’s growth Synthesize hormones Activate enzymes for proper functioning of your body VITAMINS & MINERALS: WHY DO WE NEED THEM? VitaminsMinerals

VITAMINS & MINERALS: WHERE DO THEY COME FROM? Essential vitamins and minerals are commonly found in fruits and vegetables. Vitamin / MineralFood Sources Vitamin ACarrots, pumpkin Vitamin B2Mushrooms, spinach Vitamin EAvocados, peppers ChromiumBroccoli, green beans MagnesiumSpinach, beans PotassiumBananas, potatoes

VITAMINS & MINERALS: DECLINING QUALITY OF FOODS The average vegetable found in today’s supermarket is anywhere from 5-40% lower in minerals, proteins and vitamins compared to those harvested just 50 years ago. Source: Declining Fruit and Vegetable Nutrient Composition: What Is the Evidence? by Donald R. Davis, Ph.D., Journal of HortScience; February

VITAMINS & MINERALS: DECLINING QUALITY OF FOODS New farming methods (pesticides, etc.) Environmental factors (soil depletion) Genetic dilution (hybrid breeds) 40+ vegetables tested Proteins: 6% decrease Vitamins: up to 38% decrease Minerals: up to 80% decrease CauseEffect

“Vegetables and fruits are among the richest sources of many nutrients. Past and ongoing efforts to increase yields, combined with apparent broad tradeoffs between yield and the concentrations of perhaps half of all essential nutrients, work against recent efforts to increase one or a few micronutrients in individual foods.” Donald R. Davis, Ph.D.

IS BIGGER BETTER? Today’s vegetables are notably larger than those cultivated decades ago o Contain more “dry matter” o Less nutrients o Dilutes mineral concentrations per pound Vegetables today are being bred for cosmetic appearance, size and quantity, not nutrient composition

GENETIC DILUTION What it is: Selective breeding to increase crop yield, which has been shown to reduce protein, amino acid and mineral composition in crops The Broccoli Study: 27 broccoli hybrids were tested for calcium and magnesium concentrations in “[The study] reported correlation between mineral concentration and head weight … [that] were all negative and statistically significant for both years.”

VegetableNutrient comparison (today v. 50 yrs ago) Reason CarrotsVitamin A: 100% increase Iron: 46% decrease Bred for aesthetics (deeper orange color) with additional beta carotene, vitamin A BroccoliCalcium: 25% decrease Copper: 80% decrease Bred to withstand shipping, scientists encouraged more carbohydrates for structure to decrease crushing. PotatoesCopper: 47% decrease Iron: 45% decrease Calcium: 35% decrease Vitamin A: 100% decrease Vitamin C: 57% decrease Environmental factors (soil quality, etc.) and farming practices (pesticides, yield growth, etc.)

INDUSTRIALIZATION OF AGRICULTURE Rise of fertilizers and pesticides lead to a faster harvest o Less time to absorb nutrients from synthesis and soil o Potassium, nitrogen and phosphorus (ingredients in fertilizers) interfere with absorbing nutrients o Leads to soil-mineral depletion

POST-PRODUCTION HANDLING Farmers pick produce under-ripe to withstand: o Post production o Shipping o Shelf-life at grocery stores, warehouse stores, etc. In addition, plants naturally produce ethylene, a hormone that causes plants to soften and ripen. Farmers use products to block ethylene with the hope of increasing shelf-life

A SOLUTION: SUPPLEMENTATION Supplementation provides essential vitamins and minerals needed every day Certain phytonutrients are impractical to obtain from food Provides noticeable health improvements (increased energy, increase joint comfort, skin health, improved sleep, etc.)

A SOLUTION: SUPPLEMENTATION Multivitamin supplements can prevent deficiencies of vitamins and minerals. Many multivitamin supplements contain 100% or more of the Recommended Dietary Allowance of vitamins.

A GOOD MULTIVITAMIN PROVIDES: Potency: The label amounts are actually IN the bottle. Purity: High quality ingredients and free of contaminants, and extraneous binders and fillers. Rapid Absorption: The rate nutrients are absorbed by the body and can begin working Adequate levels of vitamins/minerals Important to support optimal health

BENEFITS OF MULTIVITAMINS Improve physical and mental condition o General body functions o Overall well being o Help reduce stress Help supplement deficiencies from diet, lifestyle o Human body needs 13 essential vitamins o Deficiency results in illness and health complications Studies show overall health is improved when taking a multivitamin. JAMA 2002 advised medical doctors to recommend daily multivitamin supplements to all patients.

FILLERS FOUND IN VITAMINS Some supplement manufacturers often add in fillers to their supplements for reasons that include: o Easier and faster production o More appealing to the eye o Easier to swallow But fillers can impact your body and health, as they can have similar effects as some additives in processed foods. Also, these fillers can block the absorption of nutrients.

ABSORPTION MATTERS!

KarlaRN.com Go to our website to take your “FREE” NutriPhysical Assessment IT’S TIME TO MAKE A CHANGE – AND PICK THE MULTIVITAMIN THAT IS BEST FOR YOU!