© 2009 Eyeblaster. All rights reserved Mediacom NY JetBlue April 2 nd, 2009 Analytics Overview EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161.

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© 2009 Eyeblaster. All rights reserved Mediacom NY JetBlue April 2 nd, 2009 Analytics Overview EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/ /162/ /208/ /227/147 Primary colors Light tint 123/69/26 26/35/7 81/ /100/20 Dark tint

© 2009 Eyeblaster. All rights reserved Sine Waves are a separate element placed on top of picture and groups Logo with white text place on top

© 2009 Eyeblaster. All rights reserved

Analytics - Making Data Actionable Campaign Monitor Report Generator Report Generator Plug-in for Excel Data Feed One-click Reporting Custom Report Builder (+ Service) Custom Report Builder (+ Service)

© 2009 Eyeblaster. All rights reserved Analytics Solutions PredefinedCustom Campaign Monitor CRB & Service Report Generator 1-Click Reporting Plug-in for Excel Data Feed

© 2009 Eyeblaster. All rights reserved Campaign Monitor What is it ? Live Monitoring tool Quick overview Easy identification of problems When to use it ? Ongoing basis All campaign stages Mostly on setup and delivery

© 2009 Eyeblaster. All rights reserved 1-Click Reporting What is it ? Full campaign summary Standard PPT format Accompanying Excel with all data When to use it ? Quick performance visualization Need to create report for advertiser

© 2009 Eyeblaster. All rights reserved Report Generator What is it ? Predefined package of reports Various categories When to use it ? Need something quick and easy Encourage progress in analysis level No rigorous client needs

© 2009 Eyeblaster. All rights reserved Custom Report Builder (+ Service) What is it ? Easily create customized reports Get more reports by Service When to use it ? Predefined reports are not enough Need flat Excel Analysis needs are clearly defined

© 2009 Eyeblaster. All rights reserved Plug-in for Excel What is it ? Pivot table All account data available No need to generate reports When to use it ? Analysis is not clear Advanced analysis

© 2009 Eyeblaster. All rights reserved Data Feed What is it ? Integration with client data systems When to use it ? Each time clients have their own data systems

© 2009 Eyeblaster. All rights reserved Sine Waves are a separate element placed on top of picture and groups Logo with white text place on top

© 2009 Eyeblaster. All rights reserved SolutionWhat is itWhen to use Campaign Monitor Monitoring tool for quick overview Easy identification of problems Ongoing basis All campaign stages Mostly on setup and delivery 1-Click Reporting Full campaign summary Standard PPT format Accompanying Excel with all data Quick performance visualization Need to create report for advertiser Report Generator Predefined package of reports Various categories Need something quick and easy Encourage progress in analysis level No rigorous client needs Custom Report Builder (+ Service) Easily create customized reports Get more reports by Service Predefined reports are not enough Need flat Excel Analysis needs are clearly defined Plug-in for Excel Pivot table All account data available No need to generate reports Advanced analysis Analysis needs not clearly defined Data Feed Integration with client data systemsClients have their own data systems Eyeblaster Analytics Overview

© 2009 Eyeblaster. All rights reserved Thank you