Eyeblaster Analytics

Better ways of understanding, measuring and optimizing the digital medium Dashboard (by Q3’07) Analytics Online Excel™ plug-in

Eyeblaster Analytics What can it do for me? Media Agencies can: Improve their clients performance Saves time and efforts Measure and justify their work Create growth driver for the agency Data is collected, organized, presented and explained in full alignment with agency objectives and processes Full flexibility Accessible directly from Excel: easy refresh or work offline Easy as one click and fast as one second Allows for better ROI measuring which helps the agency to attract more budgets online Eyeblaster will offer analysis consultancy and post campaigns analysis (paid services) Publishers can: Improve their delivery performance Improve their site/section performance Driver for customer retention Creative shops can: Improve their creative work Improve their relations with the agency Measure and justify their work

Analytics, Excel Plug-In Analytics, Online Analytics Flexibility/Customized Extensive Measurements Stay in Excel Time Saving Intuitive Data Divisions Custom Reports Eyeblaster Analytics The Eyeblaster Analytics’ components Dashboard Real Time Easy Drill-down Gantt Chart Coming Soon Coming Soon

Eyeblaster Analytics More measures, more accurate, lead to better performance Uniques:Users, Clickers, Interactors, Expanders,Video viewers Per Impression Counting: Interactions, Expansions Performance by Frequency: Impressions,Clicks, Interactions, Expansions, Durations Site Overlap:How effective was the media buy Video Measures: All measures on Asset level Custom Interaction: All measures for every given custom interaction Format Comparison: Measurements aggregated to the format level Conversion Data: By activity or by publisher

Eyeblaster Analytics Search and display integration Importance of integrating search and display channels: Higher conversion rates Better optimization and ROI Integrated offering Eliminate double counting of conversion Cross channel reporting Cross channel tracking of user’s path to conversion

Eyeblaster/Akamai Cooperation  Reporting Dashboard  In Stream Video  Global Campaigns  Post Click Redirect  Search - unified path, weighted reports, synergy report  FLY – A whole new U/I – To simplify processes of Flash designers, Media planner and Publisher ad-op Eyeblaster What’s coming next

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