MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE TOP MHM HIGH GROWTH MARKETS - PART OF THE 'NEW ECONOMY
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE MHMS PROPOSAL WILL DETAIL HOW IT WILL ENABLE GREATER LEADS GENERATION VIA PROVISION OF: + LEADS GENERATION PROGRAMME CURRENT OUTPUT + CAMPAIGN OUTPUT DEFINITION FOLLOWING PROPOSAL + INITIAL DEFINITION OF STRATEGY - OFFER WHAT THE OEM REQUIRES + INCREASED AWARENESS - PR TO GET BETTER KNOWN + HELPING SENSE WHAT THE OEM REQUIRES – REFINING STRATEGY + SURVEY KEY TARGETS + GENERATE SALES LEADS + GENERATE SALES/VISITS OPPORTUNITIES ‘RFQ GENERATOR’ LEADS GENERATION PROGRAMME
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE DEFINE CAMPAIGN OUTPUT
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE CAMPAIGN OUTPUT DEFINITION – AT THE OUTSET MHM’S WORK WILL DEFINE THE REQUIRED OUTPUT IDEAL CUSTOMER PROFILE/KEY TRENDS SALES VISITS - To which Sectors/Regions RFQ/RFIs AWARENESS – plan Internet Marketing campaign
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE RFQ GENERATOR STEPS
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE REFINE STRATEGY
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE RFQ GENERATOR STEPS
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE OPPORTUNITIES DEVELOPED INFRASTRUCTURE + MVNOS NETWORK OPERATORS OPPORTUNITY DEVELOPED IN: REVERSE LOGISTICS & RECYCLING INFRASTRUCTURE MONITORING SERVICE EMS INFRASTRUCTURE COMPETITORS DEVELOPING WIRELESS INFRASTRUCTURE & LOGISTICS BUSINESS
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE CLOUD EQUIPMENT & SERVICE CLOUD MOBILE OPERATORS AM & LOGISTICS CLOUD AM & LOGISTICS OPPORTUNITIIES DEVELOPED TOP CLOUD SERVICE VENDORS 1. AMAZON 2. RACKSPACE 3. SALESFORCE.COM 4. GOOGLE 5. MICROSOFT 6. JOYENT 7. GOGRID 8. TERREMARK 9. SAVVIS 10. VERIZON OPPORTUNITY DEVELOPED IN: REVERSE LOGISTICS & RECYCLING INFRASTRUCTURE MONITORING SERVICE SITE/EQUIPMENT SERVICE MATERIALS ASSEMBLY, POSTPONEMENT, ORDER PROCESSING & LOGISTICS HIGH GROWTH CLOUD COMPUTING & DATA CENTRE MARKET OPPORTUNITY – POSITIONING FOR GROWTH
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE OFFER WHAT THE OEM REQUIRES – REFINE STRATETGY MHM HELPS FORM INITIAL CUSTOMER CENTRIC STRATEGY DEFINITION MARKETS - which sectors/regions SERVICES - from Design to Distribution COMPETITIVE ADVANTAGE - what makes best SYNERGY - 2+2=5 GROWTH VECTOR – direction of growth
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE GROWTH ELECTRONICS MARKETS - MHM TARGETED DATABASE DEVELOPMENT FOCUS WIRELESS SENSORS - 150% (TO LATEST SMART DUST) GLOBAL VOIP PHONES % (BY VOLUME - SKYPE ET AL)
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE COMPETITIVE ADVANTAGE - ELECTRONICS MARKETING, DESIGN & MANUFACTURE
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE SYNERGY SERVICE RANGE GEOGRAPHY/NETWORK SYNERGY … JOINT EFFECTS … ONE OF BUSINESS’ MOST IMPORTANT CONCEPTS … = 5 YIN YANG = 5 LENNON & McCARTNEY
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE GROWTH VECTOR COMPONENTS
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE 1950’S-80’S= VERTICAL INTEGRATION= SIEMENS IBM M ATSUSHITA ERICSSON PHILIPS CORE TECHNOLOGY MARKETING DESIGN MATERIALS COMPONENTS SYSTEM ASSEMBLY - (GLOBALLY TRADED) DISTRIBUTION & REPAIR CISCO (NETWORKING) SILICON LAMINATE SHEET METAL CASINGS IC- INTEL SENSORS PSU PCBS BACKPLANES CRT/LCD 80’S ONWARD = HORIZONTAL SPECIALISATION= HUBS/REPAIR CENTRES COMMON IC/PRINT ENGINE NO GLOBAL MARKET AS YET ELECTRONICS SYSTEMS SCI/FCI - PC JABIL - NETWORKING EQPMT CORE TECHNOLOGY PRODUCERS DESIGN HOUSES MARKETERS - CONTROL MARKET ACCESS MATERIALS PRODUCERS COMPONENT PRODUCERS CEM DISTRIBUTION PROVIDERS
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE INCREASE AWARENESS ADD SALES LEADS - GET BETTER KNOWN (10% TO 80%+?)
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE RFQ GENERATOR STEPS
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE INCREASE AWARENESS – GET BETTER KNOWN WITH MHM LIST RESEARCH - CONTACT D’BASE IN EXCEL,TOP 250/750/... LOCATIONS DESIGN/SEND PR HTML INTERNET EVENTS - SPONSORED MHM TALK AT SEMINAR/EXHIBITION
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE INCREASE ENQUIRY LEVEL
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE SENSE WHAT THE OEM REQUIRES
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE RFQ GENERATOR STEPS
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE SENSE WHAT THE OEM REQUIRES – REFINE STRATEGY WITH CUSTOMER FEEDBACK SURVEY DESIGN QUESTIONNAIRE/PRIORITISE TARGETS OEM INTERVIEWS AND WRITE-UP 50+ INTERVIEW TARGETS DRIVEN BY INTERNET MARKETING ‘CLICK THROUGHS’ AND ‘OPENS’
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE GENERATE SALES
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE RFQ GENERATOR STEPS
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE GENERATE SALES LEADS MHM IDENTIFY OEMS READY TO MAKE OUTSOURCING DESIGN PROPOSITION VALIDATION/DEVELOPMENT ANALYSIS BY KEY CHARACTERISTICS
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE GENERATE SALES VISITS OPPORTUNITIES MHM IDENTIFY OEMS OK WITH SALES VISIT MONITOR
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE REPEAT THE PROCESS
MHM COMMUNICATIONS & CLOUD INFRASTRUCTURE RFQ GENERATOR STEPS