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An inspiring place to create 5 February 2016 film and media promotion and regulation Monica Rorvik Head: film and media promotion

An inspiring place to create Mandates and Alignments: Province: Wesgro is the agency that holds the mandate for film and media promotion from the Department of Economic Development and Tourism headed by Minister Alan Winde. Wesgro also works with the provincial Department of Transport and Public Works to help companies access provincial assets for film purposes. City of Cape Town: Wesgro holds the mandate for film and media promotion from the City of Cape Town. Alignment: Agency activities are driven and measured by outcomes and takes guidance from national and regional partners policy e.g.: dti (IPAP), DEDAT (OneCape2040, Khulisa), DAC/NFVF (White Paper), City of Cape Town (Film Policy), SA Tourism, Brand SA

An inspiring place to create Maximize the production value spent in the Western Cape film and media industry Jobs linked to these productions Promotion of the region (measured through Advertising Value Equivalent)

An inspiring place to create Change Perceptions AmplificationConversionSupport Events and activities that we can use to change perceptions of the region. Amplify the event/activity out of region to change perceptions. Activities we implement to land productions and grow companies. Marketing support with a focus on existing, emerging and expansion markets

An inspiring place to create Assist local and international film companies looking to produce in the Western Cape Assist local and international film companies looking to find distribution and co-production parties Host B2B sessions, Exporter Development Programmes, Masterclasses Inbound mission hosting Project mentoring Support primary market research Strategic investment advice Communicate and lobby with regional and national regulatory bodies and professional bodies (Visas, drones, locations) Marketing

An inspiring place to create Activities are aligned to national professional bodies such as: – Animation South Africa (ASA), Writers Guild of South Africa (WGSA), Documentary Filmmakers Association (DFA), Make Games South Africa (MGSA), Interactive Entertainment South Africa (IESA), Commercials Producers Association (CPA), Association for Film and Television Transformation (ATFT), South African Association of Stills Producers (SAASP), Independent Producers Guild (IPO) Activities are aligned to national dti, NFVF missions Promotion activities are research driven Support of : Encounters South African International Documentary Film Festival, Cape Town International Animation Festival and Wavescape Collateral and partnerships active in: Rio, Berlinale/EFM, MIPTV, MIPCOM, AFM, Cannes, TIFF, DIFF, NAPTE Miami, HotDocs, Hong Kong, Beijing, Shanghai, Kidscreen Miami, Kidscreen London, Annecy /MIFA and more

An inspiring place to create South Africa has co-production treaties with the following countries: 1.Germany (Tourism core market) 2.France (Tourism core market) 3.United Kingdom (Tourism core market) 4.Canada 5.Italy (Tourism investment market) 6.Ireland 7.New Zealand 8.Australia 9.Netherlands Main target market countries: – BRICS – USA (Tourism core market)

An inspiring place to create Driving awareness through : – Hosting of relevant media from these countries (in partnership with tourism departments, dti, and cultural partners) – Creation of marketing collateral that goes into market or is available on web and via national professional partners (dti missions), SA Tourism, and Wesgro divisions: Destination Marketing, Tourism, Investment Promotion, and Trade Promotion – Attend markets where possible, linking through national partners and dti missions, to attract productions and investment – Welcoming inbound missions and familiarization tours

An inspiring place to create Nico Dekker featured achiever video

Thank you | Dankie | #WesgroFilm An inspiring place to create Film and Media Promotion