PROMOTE
Friends, Fans & Followers Ambassadors & Sherifs Share as much as possible Build a hub, not a “website” campaign
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Monty Python Play YouTube Video
Text Monty Python Did it work? 2 million views on Youtube # 2 on Amazon bestseller list Sales went up %
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Saturday, October 10, 2009 Coming Soon to a Theater Near You, If You Demand It If you have not yet heard of the horror movie “Paranormal Activity,” you will soon. It is about to become the first major studio film to be released nationwide as the result of online requests from the public.Paranormal Activity From there, it has become a Web sensation, with chatter about the movie bouncing from Twitter to Facebook, spurring an upcoming nationwide release.TwitterFacebook The company behind the viral buzz is Eventful, a venture-backed start-up in San Diego hired by Paramount Pictures, the movie’s producer. Eventful provides a service that lets performers ask their fans where they should appear. For between $30,000 and $250,000, Eventful builds and hosts a Web page where people can vote by clicking on a button that says “Demand it!”Eventful Paramount promised to release “Paranormal Activity” in cities where enough people demanded it and nationwide if a million people demanded it. As of Friday night, it was close, with 960,000 demands.promised to releasedemanded it
About RAIN BRASIL We combine various screens into a single network, which currently reaches a segmented, qualified, and influential audience in Brazil. Our business is based on three pillars: distribution of digital content to promote independent art film, sales of advertising for a high-level target, installation of Digital Signage displays and sale of media in Digital Signage Cinema on Demand Direct rent to theaters RAIN Networks in Brazil
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Audience Participation
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Thomas Mai © 2010