© 2011 AudioCodes Ltd. All rights reserved. AudioCodes Confidential Proprietary Avaya DevConnect Certified Enterprise Session Border Controllers April.

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Presentation transcript:

© 2011 AudioCodes Ltd. All rights reserved. AudioCodes Confidential Proprietary Avaya DevConnect Certified Enterprise Session Border Controllers April 2011 Dani Kiryati Marketing Manager

SIP Trunking Services Growth Engine Increased SIP trunk forecast: 7.3M in CY14, a 2009–2014 CAGR of 71% “SIP Trunking is HOT!”, Eric Krapf, program chair at VoiceCon Largest session attendance in 2009/10 at VoiceCon & Internet Telephony Most popular articles on No Jitter Record audience for an AudioCodes’ hosted Webinar

The Benefits of SIP Trunking Convergence of Voice and Data into an all-IP connectivity Reducing the recurring costs of separate PSTN and Data circuits Eliminating costly TDM trunks Route calls over the carrier’s IP backbone Avoiding over-subscription of voice channels Increments of single channels on a need basis instead of multiple PRI channels Much lower calling rates to PSTN destinations Long distance, International, in-bound toll-free Capability to set-up virtual numbers in remote geographies

E-SBC – Critical Part of SIP Trunking Key component in the smooth migration of Enterprise customers from TDM Trunking to SIP Trunking services Connecting the Avaya enterprise TDM/IP PBX to the SIP Trunking service provider IP-to-IP interoperability Least cost routing The E-SBC provides the enterprise PSTN Connectivity Interoperability Survivability Security Quality assurance Internet ITSPWAN Enterprise LAN PSTN E-SBC

AudioCodes E-SBCs: Competitive Advantages for SIP Trunking “SIP Trunking as you are” All that is required for secured SIP Trunking connectivity in one box – simplification at the customer premises Service Provider – Enterprise demarcation point SIP mediation and interoperability Seamless interoperability with leading IP-PBX vendors and major SIP Service Providers Legacy PBX connectivity IP-to-IP in parallel with legacy TDM-to-IP functionality VoIP NAT and firewall traversal Transparent connectivity between the Enterprise IP-PBX and the Service Provider’s SIP Trunk service Remote users’ connectivity into the Enterprise Data routing and WAN access VoIP & Data features integrated into one demarcation point

AudioCodes E-SBCs: Competitive Advantages for SIP Trunking Topology hiding Full topology hiding with extensive routing capabilities Survivability SAS and PSTN Fallback, SIP clients back-up service Emergency calling Route national emergency call numbers towards local PSTN QoS control and Policy enforcement Connecting to multiple SIP Trunks and PSTN Service Providers Least Call Routing (LCR), Call Detail Record (CDR) and Billing Transcoding – Narrowband and Wideband HD VoIP Codec termination, transcoding Hosting 3 rd party applications Open Solution Network (OSN) Server, advanced DSP farm E-SBC

AudioCodes E-SBCs: Security for SIP Trunking VoIP and Data Firewalling and ALG Stateful inspection of application layer data and enhanced security for VoIP and Data applications Encryption Security and Encryption of multimedia transport Media, Control, Management Call Admission Control (CAC) Protection against security threats Denial of Service (DoS) protection Spam over IP Telephony (SPIT) Eavesdropping Signaling and media manipulation Service theft/fraud E-SBC

AudioCodes Products in Avaya Aura Networks Avaya G860 Mediant™ 5000 Gateway for Large Enterprises OEM HD VoIP Phones Cutting edge voice quality AudioCodes 310HD and 320HD Survivable SIP Gateway Stand Alone Survivability for Branch SIP Phones MediaPack™ 1xx Meeting Exchange Legacy PBX Connectivity via Mediant™ 2000/3000 Modular Messaging (UM) 3 rd Party PBX Connectivity via Mediant™ 1000 SCS Compatible Media Gateways MediaPack™ 1xx Mediant 1000 DevConnect Certified Gateways MediaPack™ 1xx Mediant™ 1000 Mediant™ 2000 Mediant™ 3000 CS-1000 Compatible Media Gateways MediaPack™ 1xx Mediant™ 1000 Mediant™ 2000 Mediant™ 3000 DevConnect Certified Enterprise Session Border Controllers (E-SBCs) Mediant™ 1000 Mediant™ 3000

E-SBC with Avaya DevConnect - What was Certified? Mediant 1000 E-SBCMediant 3000 E-SBC AND certified with Avaya IP Office Avaya Aura™ Session Manager Avaya Aura™ Communication Manager

Compliance Test Configuration

Tested Functionality and Results Compliance testing focus Avaya Feature Interaction Verification AudioCodes SBC Functionality Verification Failover and Serviceability First E-SBCs to pass the Avaya DevConnect certification without demerits

Mediant 1000 and Mediant 3000 E-SBCs SMBs and SMEsUp to 150 sessions Multi Service Business Gateway Large Enterprises Up to 1000 sessions Hybrid SBC and PSTN SBC

Start with a Media Gateway… … Add E-SBC Capability… … And Transcoding if required Or, Start with an E-SBC… … And add Media Gateway Capability… Media Gateway and E-SBC Mediant Media Gateways can be converted to Mediant E-SBCs Mediant E-SBCs can be converted to Mediant Media Gateways E-SBC and Media Gateway can be performed at the same time on the same platform

What If You Haven’t Fully Upgraded to Aura™ Just Yet? Utilize AudioCodes E-SBCs to connect between SES and SIP Trunking services Mediant 1000/3000 E-SBC Use AudioCodes’ DevConnect certified, affordable and feature-rich SIP Gateways for Avaya CM and SES MediaPack 11x MediaPack 1000/2000/3000 Connect Avaya Modular Messaging to third-party PBXs and IP-PBXs via AudioCodes Mediant 1000 Connect Avaya Meeting Exchange to third-party PBXs via AudioCodes Mediant 2000/3000 E-SBC

AudioCodes Mediant 1000 MSBG With E-SBC features Avaya SES Avaya Aura™ Communications Manager Avaya Meeting Exchange WAN LAN Three week ROI! Connect Service Case Study: Skype Connect and Avaya (ROI Networks)

AudioCodes Solutions in Avaya “Blue” (Nortel) Environments SCS Compatible Media Gateways MediaPack™ 1xx Mediant 1000 CS-1000 Compatible Media Gateways MediaPack™ 1xx Mediant™ 1000 Mediant™ 2000 Mediant™ 3000 Connect CS-1000 into SIP Trunking With a Mediant 1000/3000 E-SBC Run SCS on the Mediant 1000 OSN Server Simultaneously functioning as a media gateway and/or E-SBC

DevConnect Certified E-SBCs – Value Proposition Solution NameWhereValue Proposition Upgrading CS-1000 to Aura while enabling Secured SIP Trunking WorldwideRe-engagement of large CS-1000 customer base, smooth migration Upgrading G860 installed base to SIP Trunking North AmericaReduced PSTN calling costs to G860 customers Connecting high density Media Gateways (>16 spans) WorldwideSIP Trunking connectivity and benefits Enterprise connectivity by Service Providers WorldwideSecured point of demarcation Connect installed base to SIP trunk services WorldwideEnjoy SIP Trunking before upgrading to Aura

Upgrading CS-1000 to Aura™ Use Mediant 1000/3000 VoIP gateway to connect CS-1000 customers with Session Manager Avaya’s recommended way to do it Enable secured SIP Trunking by upgrading the Mediant 1000/3000 into an E-SBC Up to 150/1000 SBC sessions SIP Trunk CS-1000 ITSPWAN Session Manager TDM E1/T1 SIP Re-engagement and smooth migration of large CS-1000 installed base Avaya Aura™ Network

G860 E1/T1 PSTN Before Upgrading G860 Installed Base to SIP Trunking Upgrade G860 with E-SBC licenses, reducing PSTN calling cost through SIP Trunking SIP Trunk ITSPWAN PSTN fallback After CM Contact Center with E-SBC

Connecting High Density Media Gateways to SIP Trunking SIP Trunk ITSPWAN Mediant 3000 Session Manager SIP Gradually eliminate costly TDM trunks and lower PSTN calling rates Converging VoIP gateway with SBC Start with Mediant 3000 VoIP gateway Add E-SBC licenses to connect to SIP trunking service Mediant 3000 E-SBC is DevConnect Certified worldwide Up to 1000 SBC sessions Up to 63 E1 or 84 T1 links Providing perimeter defense, session mediation and service level assurance Contact Center CM PSTN with E-SBC

Enterprise Connectivity by Service Providers Service Provider SIP Trunk Communication Manager SIP Session Manager Mediant 1000 E-SBC Enterprise SoftSwitch Highly integrated device for VoIP, Data, Security & Access Extensive multi-vendor interoperability with SoftSwitches, IP-PBX, UC & CC platforms Simplified management & maintenance Quality of Experience (QoE) monitoring Enhanced SIP mediation SAS at customer premises Single managed point of demarcation UC & CC platforms

Connect Installed Base to SIP Trunking Services Service Provider SIP Trunk Mediant 1000 E-SBC Enterprise “SIP Trunk As You Are” Enjoy SIP Trunking services before upgrading to Aura Avaya TDM Phones Legacy TDM PBX E1/T1

Summary Enabling SIP Trunking for Avaya business deployments of any size Aura CM and SM with Mediant 1000/3000 E-SBC for Large/Medium Enterprises IP Office with Mediant 1000 for SMBs Media Gateway and E-SBC in one product Supporting gradual migration from PSTN to SIP Trunking services Scalable and modular Upgrade media gateway with E-SBC software license Buy 30, 60 or 150 E-SBC licenses Lower cost per session Compared to competing E-SBCs