2011 THAILAND COSMETIC PROPOSAL

2011 Cosmetic Mega Trend In Korea(1) Market Keyword(Needs) Cosmetic Technology Eco-friendly > Smart > Convergence > Network > Mobile > Value > Design > Cost(Price) Anti-aging > Medical Cosmetic(Cosme -seutical) > Fermentation > Renewal > Convergence > D. Delivery > Cell Culture http://www.cmn.co.kr/new_news/gisa_searchview2.php?section_no3=&section_no2=&honame=612&idxno=18205

2011 Cosmetic Mega Trend In Korea(2) Popular Ingredients Popular Product & Formula Organic > Stem Cell > Peptide > Collagen > Korean Herb > ~Berry > Animal Toxic > Snail > Gold All-In-One(Multi) > Unique & Multi Function > Anti-Hairloss > Eye Makeup > B.B Cream Primer > Booster > Ampoule > Atopy > Mask

3S 2011 Cosmetic Trend & Proposal Market & Customer Product Development Economical Multi Function Convenient Convergence Cost Save, 1 + 1, Size (Mini or Jumbo) SMART 3S Natural Green Organic SAFTY ‘자아 찾기’를 크게 3가지 변화의 흐름으로 구분할 수 있다. 실속 (Economical) : 경기 침체로 지갑이 얇아지면 충동 구매를 자제하고 물건을 하나를 사더라도 더 따져 보게 마련이다. 그렇게 지출은 최소화하면서도 효용성을 극대화 하기 위해 한 가지의 기능이 아닌 하나의 제품이 2~3가지의 기능을 누릴 수 있는 멀티 제품을 소구 하게 될 것이다. 2. 가치 (Essential) : 자기만의 개성을 찾아 즐기면서 자아를 확인하는 데 더욱 몰입할 것이다. 남녀노소 할 것 없이 누구 앞에서도 초라해지지 않기 위해 취향을 더욱 고급화하면서 자아도취에 빠지는 “셀프 홀릭” 현상이 늘어나고 인터넷으로 점점 전파될 것이라는 전망 이다. 이들은 항상 모든 이야기의 중심에 항상 ‘나’를 둠으로써 다양한 자아 확인적인 활동이 차지하는 비중이 커질 것이다. 3. 환경(Environmental) : 지구 온난화, 환경오염의 피해가 점차 가시화되면서 또 다른 키워드로 떠오르는 것이 환경이다. 의류, 식품, 생활용품 등에 ‘친 환경’ 특성을 강조하는 제품이 늘어나는 것은 세계적인 추세이다. 경기침체로 인해 정서적이고 심리적인 불안을 치유하기 위한 친 환경 적인 컬러와 함께 자연 친화적인 편안함과 안정감을 줄 수 있는 자연의 색이 많이 활용 될 것 으로 보여진다. Valuable Self Ego SELFHOLIC Eco-Friendly Essential Must, Special Wellbeing, LOHAS 4

STP Strategy Segment The woman with creative mind interested in fashion, cosmetics and trend, and pursued future-oriented life. Target The working woman with consuming desire and ability ( mid, late 20 > early 30 > early 20 ) Positioning Feeling – Easy & Simple Formula & Visual – New & Unique Function - Multi Function & New Technology Price – Reasonable High Quality Art Design

Products Skin Care (Women) Make-up Now Will Be Added Sun Care Body Care Men’s Care

Skin Care (Women) Cleansing Oil (without or with water) Cleansing Cream Cleansing Milk (for Sensitive Skin) Lip & Eye Make-up Remover Cleansing Foam Cleansing Powder Wash Peeling Gel O2 Bubble Care Mask & Cleanser * It can be offered in a variety of product formulations for skin types & Materials.

Cleansing Cleansing Oil (without or with water) Removes makeup and clears pores leaving your face with beautiful skin. Dirt, excess oil, makeup -even waterproof mascara -and other pore-cloggers dissolve easily. Cleansing Cream Removes makeup without stretching the skin. Cleansing Milk (for Sensitive Skin) A cleansing milk which can even be used to clean sensitive skin. It acts both as a make-up remover and as a perfect facial pore cleanser. Lip & Eye Make-up Remover A very mild lip & eye make-up remover lotion, which cleans a whole range of make-up.

Cleansing Cleansing Foam A rich foam cleanser which can dissolve makeup and draw out impurities from the pores. Cleansing Powder Wash Contains specialized enzyme effectively dissolving dirt & excessive sebum from skin, not only removes dirts deep from your pores, but also the old keratins. Peeling Gel Special peeling gel which is excellent at removing dead skin layer and helping skin turn over. O2 Bubble Care Mask & Cleanser Advanced technology, Self-Micro Bubbling System, Oxygen Carrier Deep Cleansing.

Skin Care (Women) Tonic Lotion Gentle Tonic without alcohol Day Cream Night Cream Sheet Mask(3D) - Fabric Bio Cellulose Mask - Bio Fiber Aqua Moisture Cream Snail Cream * It can be offered in a variety of product formulations for skin types & Materials.

Moisturizing & Protection Tonic Lotion Gentle tonic without fragrance removes completely dead cells and alkaline rests. A soft, smooth and refreshing feeling remains on the skin. Gentle Tonic without alcohol A pleasant stimulating tonic, which is used after make-up removal as a final cleansing step solution. Throughout its astringent properties, it helps the pores to close, then gradually reopen them, resulting in an improved appearance. It can even be used on extra dry hypersensitive skin. Day Cream Gives your skin a feeling of softness, freshness and well being. It also contains a UV-A filter which protects the skin against the skin damaging sunrays. (SPF 8~12, PA++) Night Cream It is ideal for dry and sensitive skin. It regulates the moisture- and natural oily balance of the skin and helps improving the elasticity of your skin. It can therefore recover easily from daily fatigues and damages such as pollution, sun and so on.

Moisturizing & Protection Sheet Mask(3D) This is new type 3D facial mask with instant lifting and firming effects. It applies fit and elastic fabric of new generation with soft touch, good flexibility and excellent performance, and it can be accurately fit the face. Bio Cellulose Sheet Mask A unique bio-fiber materials. Its texture is mild and gentle to your skin and fit perfectly with your facial contour. Aqua Moisture Cream Light, comfortable cream/gel plumps skin with hydration for a full 24 hours. Fine lines, flakiness and tightness are washed away. Moisture Surge Snail Cream A natural hypoallergenic skin cream made from the secretion of the earth snail. It diminishes and soften wrinkles, scars, keloids, burns, age & sun spots, acne and warts.

Moisturizing & Protection : Reference Aqua Snail secretion Snail secretion

Skin Care (Women) Pore-Control Whitening Anti-Aging

Pore-Control Pore Control Cleansing Foam It is made up of a mixed prescription of sufactant and fatty acid soap. This product is convenient to use, protein-decomposing enzyme gets rid of accumulated keratin clearly. Pore Control Lotion A low-acid skin lotion, barely feel sticky, absorbed fast. Pomegranate and lavender extract control sebum. Cyclodextrin soaks up sebum around pores, make skin neat. Pore Control Essence An emulsion type of gel phase. This product forms healthy water barrier to transfer moisture quickly and softly. Nicotinic acid, cowberry and white mulberry extract control sebum and prevent from expanding pores. Porosity Silica continuously absorbs sebum, makes matt and soft skin. Pore Control Spot Treatment A W/S(Water in silicone) cream type product. Its feel is light and silky. Specially-coated powder conceals fine wrinkle texture and expanded pores, makes the skin bright and smooth. Silicone powder absorbs sebum, prevents from expanding pores.

Pore-Control : Reference Tony Moly RE:NK(Woogjin) Clear Balancing Pore Tightening Serum Lacvert(LG)

Whitening(with Nano Technology) Nano Whitening Skin Lotion Toner & emollient, using advanced Nano emulsifying technology. It promotes the passage of active ingredients through the stratum corneum. Delivers whitening ingredients(Arbutin) to dermal layer, creating highly translucent skin. Nano Whitening Emulsion Moisturizer, using advanced Nano emulsifying technology. Leaves skin soft and supple. It promotes the passage of active ingredients through the stratum corneum. Delivers whitening ingredients(Arbutin) to dermal layer, creating highly translucent skin. Nano Whitening Serum Intensive & long-lasting whitening solution, using advanced Nano emulsifying technology. It promotes the passage of active ingredients through the stratum corneum. Delivers whitening ingredients(Arbutin) to dermal layer, creating highly translucent skin. Nano Whitening Cream Moisturizing cream, using advanced Nano emulsifying technology. Restores skin's protective lipiad barrier. It promotes the passage of active ingredients through the stratum corneum. Delivers whitening ingredients(Arbutin) to dermal layer, creating highly translucent skin.

Whitening : Reference MARY KAY Korea melaCEP™ Whitening RE:NK(Woogjin) Cell Luminus Real White MARY KAY Korea melaCEP™ Whitening DANAHAN(Somang) Ecopure Water Power Whitening

Anti-aging(Anti Wrinkle) Intesive Lifting Serum Contains peptide, which is the anti-wrinkle break-through. Peptide tightens the skin and reduces all types of wrinkles expression: this gives the skin a visible real younger appearance. Anti Wrinkle Cream Reduces the appearance of wrinkles and fine lines. Adds adenosine, collagen and callus which stimulates basic functions of skin tissue. Makes your skin feel softer and appear younger-looking. Anti Wrinkle Eye Cream This cream is especially suited for the eye area. Adds callus and collagen which stimulates basic functions of skin tissue, and especially protects against wrinkles found in the eye area.

Anti-aging : Reference The Face Shop, The Skin R.E.W Peptide REVACELL Plant Stem Cell (Callus) STC Life, Celgen Effective Vital Plant Stem Cell (Callus)

Make-up FACE Primer Concealer Cake Foundation Cream Foundation Liquid Foundation Loose Powder Pressed Powder Powdery Foundation Mineral Powder B.B Cream EYE Eye-shadow Mascara Eyeliner Eyebrow Pencil LIP Lip Gloss Lipstick Lip Stain Lip Liner CHEEK Blush NAIL Nail Polish

Face Make-up Primer / Make-up Base A lightweight, oil-free complexion corrector that enhances the skin's texture and primes the skin for makeup application. * Shades : Pink, Green, Lavender, White Pearl, Beige etc. Concealer A stick which hides dark circles and blemishes. Dry quickly and provide a matt finish to the face. Cake Foundation Helps to even out the skin tone and make it smooth. Provides full coverage. Cream Foundation Provides medium to full coverage. More convenient and easier to spread than cake foundation.

Face Make-up Liquid Foundation Provides light to medium coverage. Lightweight and the easiest to apply on the face and that’s what makes it the most popular choice. They blend well while capturing moisture within the skin. Loose Powder Evens out your skin and sets your makeup for a perfect matte finish. These can be used to fix the foundation and makeup in place by adding a finishing touch to it. Pressed Powder(Compact) This ultra-light compact powder gives your skin an even, natural skin tan. It keeps the skin flawlessly matt all day long without drying out. Mousse / Whipped Tinted Moisturizer Cream-to-Powder Foundation Spray Foundation

Face Make-up MULTI FUNCTIONS Powdery Foundation(Two-way Cake) Powdery foundation controls excessive shiny and covers skin blemishes naturally. These are available in compact forms and applied by a dry or a damp sponge. Mineral Powder(Mineral Foundation) Made of finely ground minerals from the earth. These are natural products and safe for all skin types.These are available as loose powders which can be used both ways wet or dry. ALL IN ONE FUNCTIONS B.B Cream Acts effectively on irritated skin, concealing dermal blemish and helps skin rejuvenation with innovative active ingredient. - sun protect + makeup base + skin cover + foundations

Eye Make-up Eye-shadow Eye shadow with an ultra fine texture glides over your lids, leaving a luminous film of color. Mascara Creamy mascara that volumizes and thickens lashes gives your eyes a defined look. It may darken, thicken, lengthen, and/or define the eyelashes. Eyeliner Liquid eyeliner that provides an immediate and steady line gives your eyes a defined look. Eyebrow Pencil Use the angled pencil to fill in and define brows.

Lip Color Lip Gloss Glossy, dewy lip gloss adds shine and sheer color to high light the natural tone of your lips. Lip Stick Creamy and luxurious formula gives lips instant polish with rich, full coverage. Lip Stain(Tint) A lip stain that provides beautiful, long-lasting color. Lip Liner, Auto A liner that provides depth and definition for lips.

Cheek, Nail & Others Blush A velvety powder blush that sweeps sheer color for a naturally blushed look. Nail Polish Nail Polish for long-lasting, durable, glossy nails. EYE MAKE-UP Eyeshadow, Trio Gel Eyeliner Eyeliner, Auto

Laura Rosse Make-up : Reference Two Way Cake Lip Gloss Blush Cover Cake Foundation