How to Write an Advertising Proposal Do Now You work for a marketing agency and are looking for business. You would like to create a new campaign for a specific company. How would you convince them that you are the person for the job? What would you include in your proposal?

How to Write an Advertising Proposal Advertising proposals are written by advertising consultants for prospective clients. They lay out an advertising campaign plan, including audience, strategies and cost of the campaign. The advertising proposal gives clients an outline of what to expect from the advertising campaign and details the scope of the work. Clients might accept the advertising proposal or respond with questions or comments about things to change.

STEP ONE: PREPARE AND ORGANIZE Prepare your proposal by reviewing the client’s mission carefully and carrying out research to build your understanding of the client’s markets, products and challenges. Develop your strategy for the campaign and assess the strengths and weaknesses of your proposal before committing it to paper.

STEP TWO: COVER AND TITLE PAGE Design a cover page for the advertising proposal Include: Title of the document Name or Business name Business logo and Date Contact Information

STEP THREE: COMPANY OVERVIEW Company Overview page Include: Brief introduction of the company When it was established The vision and mission of the company

STEP FOUR: ADVERTISING CONCEPT Advertising Concept page Include: Introduce the type of advertising mechanisms you hope to utilize. Give a brief explanation of each form of advertising.

STEP FIVE: THE PROPOSAL Include: What do you propose? Where will you choose to display your advertisement? What types of advertising will you use? What are your target markets and how do you wish to reach them? The Proposal page

STEP SIX: ADVANTAGES AND PROFITABILITY Advantages and Profitability page Include: Convince the reader why he should approve your form of advertising. How profitable is your advertising mechanism? Here you will need to show facts and figures. How will your advertising and marketing increase sales for the company?

STEP SEVEN: CONCLUSION Conclusion page Include: Tell the company why they should choose you as their advertiser.

Your Task Begin your proposal be researching your company/business, and start brainstorming your ideas for a new advertising campaign that will entice youth to your business partner! When you have a solid marketing idea, begin writing your advertising proposal. Use the “How to Write an Advertising Proposal” handout while organizing your writing assignment.

Your Task Continue working on your typed advertising proposal! Use your proposal template as a guide.