USPS 2012 Mobile Commerce & Personalization Promotion 1 IMb ® A Smart Alternative to QR Codes Intelligent Mail and IMb are trademarks of the United States Postal Service

USPS Mobile Commerce Initiative  2% discount on first class and standard class letters, flats and cards  Use of 2-dimensional barcode or a print/mobile technology that can be scanned by a mobile device  Mobile bar code must lead the recipient  to either a mobile-enhanced website where a PURCHASE can be made, or  to a personalized mobile-enhanced website that leads to a unique page directed to the specific recipient 2

QR Code - Challenges  Most QR codes are static and direct the recipient to a generic web site  Often a turn-off and perceived as not worth the effort to scan  Costly to design and print individualized QR codes  Requires scarce IT resources  Takes up premium real-estate on the face of the envelope  QR scan action is cumbersome to change after it has been created and printed  Redirect to a web site  Display a video or a voice clip, etc. 3

IMb as a QR code alternative  IMb Advantages Over QR Codes  Since IMb barcodes are already being printed on most Standard and First Class mail items, there is no need to create, manage or print new code  Customizing the action of an IMb scan for each mailing or recipient is as simple as updating a mailing database  Changing the action of an IMb scan can be done at any time (before or after the IMb has been printed)  IMb barcodes already provide the means of deriving the name and address of the recipient & this information can be used to pre-populate mobile optimized web pages  Real-time “touch marketing”; final delivery confirmation 4

GOOD NEWS USPS has extended the option to utilize the IMb in lieu of QR codes for their summer mobile promotion 5

Mail RecipientsMailers scan IMb Internet DB Server Mailer ID / /Ser No. & 11-digit ZIP Web Server Generate PURL Personalized mobile Web page Internet Mailing Data - MID, Ser No. Range Provide Mailing Data Web Data - Company logo - Image - Message text - Actions Provide Web Data mailScan AVI Solution * One Time Setup Process Flow * Patent Pending 6

STEP 1 Recipient downloads the free mailScan app from iTunes or Android Market Recipient launches the app and scans the IMb barcode STEP 2 The smartphone decodes the IMb and transmits the information (MailerID, Serial No. and 11-digit DPC) to a database server STEP 3 The database server uses the information received from the phone to look up the recipient’s name and generates a Personalized URL (PURL) STEP 4 A Web server receives the PURL and delivers the personalized & mobile optimized Web page to the smartphone 7 FOR EACH MAILING Mailer provides an extract of the mailing data, i.e., recipient’s name and IMb information Mailer selects the mobile optimized Web page o Sample templates are designed and can be approved ahead of time Process Flow

Mailer AVI 1. Provides mailing data extract 2. Prints “scan” guidance on mail piece 3. Approves mobile web page design Provides mailScan app Loads IMb data into DB server Loads Web page elements into Web server Designs mobile optimized Web pages Hosts Web pages Generates PURL for each recipient Delivers personalized Web pages to mobile devices Gathers statistics Generates usage reports Provides tests & mailing quality control Responsibilities 8

Director of Sales AddressVision Inc. 201 Main Street, Suite 400 La Crosse, WI Download “mailScan” App & scan barcode  Director of Sales AddressVision Inc. 201 Main Street, Suite 400 La Crosse, WI Scan with “mailScan” from aviMobile.net  Example Envelopes 9

mailScan - Sample Mobile Web Templates Sample Actions: 1.Send “printed material” 2.Play “video message” Different text messages and/or image based on category of recipient 10

mailScan - Sample Analytics 11

mailScan - Sample Analytics ABC Company Scan Report Mailing Name: Mother’s Day Sale Mailing No.: 10013Mailer ID: Period: 4/16/2012 – 5/14/2012 Recipient NameTime of Scan DPC Serial No.Device John Doe14:32:11 04/17/ iPhone 4 Mary Smith20:00:10 04/18/ Galaxy S2 Jane Moore21:12:01 04/18/ iPhone 4S Rudolph Jaeger09:12:23 04/19/ Droid X

Beyond The Discount  “Touch Marketing” Know exactly when & where the piece is looked at Create push notifications (SMS or )  Incentivize customers to scan Create additional value (e.g. detailed individualized stats/reports) Offer an opportunity to win a prize, get a rebate, etc. Offer different action for repeat scans 13

Beyond the Discount Use Case: Bill Payment 14

Beyond the Discount Use Case: Donations 15

Beyond the Discount Use Case: Offers/Coupons Hurry!!!Offer expires in 3-days Use your phone to redeem coupon 16

Beyond the Discount Use Case: Credit Cards $25,000 Credit Line; Click Here & Receive Pre-Approved Application  File in less than 2 minutes 17

Beyond the Discount “mailScan”  Other Actions  Scanning the barcode could directly invoke an action  Social Media (e.g. Facebook / Twitter / Pinterest)  Play a video clip (e.g. Infomercial)  Play a sound clip (e.g. Music)  Etc. 18

Contact Shahrom Kiani AddressVision Inc x-1022 AddressVision (AVI) is a Bull company and one of the world’s premier providers of postal automation technology. AVI offers solutions to postal authorities, couriers and commercial mailers worldwide. 19