1 This training is conducted by the National Food Service Management Institute The University of Mississippi

2 Lesson 1: Marketing Healthy Options

3 Objectives After completing this lesson, participants will be able to 1.Describe diversity among students and state student needs and expectations. 2.State ways the menu serves as a marketing tool. 3.Identify ways the menu can promote nutrition education and nutrition integrity. 4.Describe how the cafeteria environment affects student eating behaviors and food choices. 5.Describe how the interaction between students and school nutrition professionals affects participation in school nutrition programs.

Lesson 1: Marketing Healthy Options 4 Menu as a Marketing Tool

Lesson 1: Marketing Healthy Options 5 Understanding Your Customers Who? Who is the most important? How do your customers differ? What are their needs and wants?

Lesson 1: Marketing Healthy Options 6 Menu How does a restaurant menu influence your choices?

Lesson 1: Marketing Healthy Options 7 The menu communicates who and what we are.

Lesson 1: Marketing Healthy Options 8 What information should be included on the menu?

Lesson 1: Marketing Healthy Options 9 Activity #1 Menu Challenge

Lesson 1: Marketing Healthy Options 10 Nutrition Education and Nutrition Integrity

Lesson 1: Marketing Healthy Options 11 Nutrition Education on the Menu Nutrition messages Games Harvest of the Month Descriptions of new or unfamiliar foods Recipes

Lesson 1: Marketing Healthy Options 12 Nutrition Integrity Consistency in safety and quality Maintaining nutritional standards Serving foods to reinforce nutrition education messages Keeping meals affordable

Lesson 1: Marketing Healthy Options 13 Activity #2 Hands Up!

Lesson 1: Marketing Healthy Options 14 Cafeteria Environment and Atmosphere

Lesson 1: Marketing Healthy Options 15 What comes to mind? For You? For Your Customers? Five Senses What do you HEAR? What do you SMELL? What do you SEE? What do you FEEL? What do you TASTE?

Lesson 1: Marketing Healthy Options 16 Cafeteria Environment Tables – Height? Clean? Conducive socially? Tray/Dishes – Age appropriate? Silverware/Tableware – User friendly? Serving Lines – Easy or difficult? Effective Adult Supervision? Adequate Time to Eat?

Lesson 1: Marketing Healthy Options 17 Cafeteria Staff Interactions Smile Listen Be aware of body language Be aware of voice tones

Lesson 1: Marketing Healthy Options 18 Activity #3 Summary and Review Question Swap

19 Lesson 2: Reaching Out to the School Community

Lesson 2: Reaching Out to the School Community 20 Objectives After completing this lesson, participants will be able to 1.Describe ways to develop and maintain a positive image for school nutrition. 2.Identify school district policies that impact the school nutrition program. 3.Evaluate school nutrition procedures to see if they meet the needs of the school community. 4.Suggest ways school nutrition professionals can become involved with school committees and activities.

Lesson 2: Reaching Out to the School Community 21 Activity #1 How Would You Respond?

Lesson 2: Reaching Out to the School Community 22 Role of School Nutrition Program Support Academic Achievement

Lesson 2: Reaching Out to the School Community 23 Build Relationships Administrators Teachers Staff

Lesson 2: Reaching Out to the School Community 24 Implement practices to make others’ jobs easier

Lesson 2: Reaching Out to the School Community 25 How Would You Respond? Question #1 – Doris should… Question #2 – Lucille should… Question #3 – Nutrition assistants should… Question #4 – Nutrition manager should… Question #5 – Manager and cook should…

Lesson 2: Reaching Out to the School Community 26 Policy An overall plan that presents general goals to guide and determine the decisions of an organization.

Lesson 2: Reaching Out to the School Community 27 Procedures A series of steps followed in a definite order.

Lesson 2: Reaching Out to the School Community 28 School nutrition programs must organize in accordance with school site and district program, policies, and procedures.

Lesson 2: Reaching Out to the School Community 29 Activity #2 Analyzing School Nutrition Procedures

Lesson 2: Reaching Out to the School Community 30 School Committees and Activities How do we become involved?

Lesson 2: Reaching Out to the School Community 31 Any questions or comments regarding today’s lesson?

Lesson 2: Reaching Out to the School Community 32 Activity #3 Review

33 Lesson 3: Communicating with Parents

34 How many of you are parents?

Lesson 3: Communicating with Parents 35 Objectives After completing this lesson, participants will be able to 1.Identify parent expectations regarding the school nutrition program. 2.Describe ways to distribute program information to parents. 3.State approaches to providing nutrition education tips to parents. 4.Identify means to acquire feedback from parents. 5.Suggest ways parents may become involved in school nutrition program.

Lesson 3: Communicating with Parents 36 Activity #1 - Brainstorm Question #1 What are 3-5 parent expectations regarding the school nutrition program?

Lesson 3: Communicating with Parents 37 Example Alisal Union School District in Salinas, California

Lesson 3: Communicating with Parents 38 Activity #1 - Brainstorm Question #2 What are 3-5 ways to distribute program information to parents?

Lesson 3: Communicating with Parents 39 NSPRA Survey Top Responses 1. 2.Online Parent Portal 3.E-Newsletters 4.District/School Websites 5.Telephone/Voice Messaging

Lesson 3: Communicating with Parents 40 Alisal Union School District Nutrition Corner Parent Meal Sampling/Tasting Mini Food Shows

Lesson 3: Communicating with Parents 41 Activity #1 - Brainstorm Question #3 What are 3-5 approaches to provide nutrition education tips to parents?

Lesson 3: Communicating with Parents 42 Activity #1 - Brainstorm Question #4 What are 3-5 means to acquire feedback from parents?

Lesson 3: Communicating with Parents 43 Activity #1 - Brainstorm Question #5 What are 3-5 ways parents may become involved in the school nutrition program?

Lesson 3: Communicating with Parents 44 Any questions or comments regarding today’s lesson?

Lesson 3: Communicating with Parents 45 Review Challenge Parent Expectations Distribution of Information Nutrition Education Tips Parent Feedback Parent Involvement Activity #2

46 Lesson 4: Farm to School and School Gardens

Lesson 4: Farm to School and School Gardens 47 Activity #1 Fact or Fiction

Lesson 4: Farm to School and School Gardens 48 Objectives After completing this lesson, participants will be able to 1.Define the goals of a Farm to School program. 2.Describe examples of Farm to School activities. 3.Give scenarios of how a school garden can function. 4.Identify ways a school nutrition program can support a school garden program. 5.Describe ways that a Farm to School or school garden program can help market school meals.

Lesson 4: Farm to School and School Gardens 49 Goals of Farm to School 1.Provide healthy meals at school 2.Improve student nutrition 3.Provide opportunities to include agriculture in nutrition education 4.Support local and regional farmers

Lesson 4: Farm to School and School Gardens 50 Examples of Farm to School Activities

Lesson 4: Farm to School and School Gardens 51 School Gardens History of School Gardens Purpose Size

Lesson 4: Farm to School and School Gardens 52 How can school nutrition professionals support school garden programs?

Lesson 4: Farm to School and School Gardens 53 A Marketing Tool How can we use Farm to School and school garden programs to market school meals to Students Teachers Parents ?

Lesson 4: Farm to School and School Gardens 54 Resources The Community Alliance with Family Farmers (CAFF) The Edible Schoolyard Project The Farm to School Initiative – USDA The National Farm to School Network

Lesson 4: Farm to School and School Gardens 55 Any questions or comments regarding today’s lesson?

Lesson 4: Farm to School and School Gardens 56 Activity #2 Summary and Review Fact or Fiction Revisited

57 National Food Service Management Institute The University of Mississippi Mission: To provide information and services that promote the continuous improvement of child nutrition programs Vision: To be the leader in providing education, research, and resources to promote excellence in child nutrition programs