Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated.

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Presentation transcript:

Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

Visual – action/reaction -Guest posts negative review on Tripadvisor -Guest Shares experience on Twitter -Guest Relation Manager/GM responds online -Booking.com ranking influenced and going down -Show new guest perfoming search – hotel is visible on page xxx, and not booked -Revenue manager increases commission -Better positioning -CFO looks at cost of a reservation (from Booking.com) at end of the month… -Are we aware of the financial impact of our actions?

Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog

Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog Ageing Market Segmentation Gross RevPar Excel Inertia Legacy RMS Decisions Rising Cost of Distribution Disjointed Organisational Structures Static Data Data Overload ?

Visual – circle, use hexagons – see example below Illustrating channels where data is produced / collected from daily: - Massive excel sheets with complicated formulas - CRS, PMS, ORM, CRM, RMS, Call Centre reporting/statistics - Channel Manager and booking channels - Tripadvisor, Trivago - Social Media - Reporting like Hotelligence/STR - Brand.com, incl Hotels own (automated) guest questionnaire, Blog Ageing Market Segmentation Gross RevPar Excel Inertia Legacy RMS Decisions Rising Cost of Distribution Disjointed Organisational Structures Data Overload demand management

Demand Manageme nt Sales & Marketing Distribution Finance Revenue Management Inventory Mgt Price & Revenue Optimisation Competitor Pricing Segmentation Loyalty CRM Contracting Public Relations SEO/SEM Channel Mgt Integration B2B & B2C Touchpoints OTA Optimisation Asset Management Profit Optimisation Net Contribution Online Reputation Net RevPar Cost of Distribution Commission Automation Competitor Benchmarking Demand Management Cycle

EVERYTHING COMES TOGETHER IN DEMAND MANAGEMENT

NEW DEMAND SEGMENTATION

NET CONTRIBUTION

BAR/Price adjustment Dynamic Comm Overrides Forecasted segment changes

Under Development

Highlights Upcoming Development Demand Manager Tiles Instant chat xxxxx xxx CompetitorsCockpit & what-if scenario‘s RMS interface STR data import

Example Timeline

CRS PMS CRM ORM RMS CHANNEL MANAGER