The Power of Social Networking  Martyn Flynn - Talent Acquisition Manager Enterprise Rent-A-Car  Steve Wallers - Employment Services & Placements Manager  Exeter University

QUIZ!

Topics to cover  Social networking  Your Students ‘Personal Brand’  HE & student social media faux pas’

Social Media  Facebook  Twitter  Linked In  YouTube

 86% of recruiters said they view potential candidates social media profiles  24% of job seekers were asked for their social media information in job interviews  52 % of job seekers use Facebook to help find work in 2012, up from 48 percent in 2011  38 % use LinkedIn to help find work in 2012, compared to 30 percent in 2011

 Profile Picture: Hiring managers understand that Facebook is a social network, so it’s not necessary to have a professional head shot for your profile picture. At the same time, there are better ways to show your great personality than with sex, drugs, and rock and roll.  Other Photos: Remove anything that may be suggestive or offensive, whether it’s of you or anyone else (you don’t want to be guilty by association). If you have photos that make you an attractive candidate (i.e. attending a reputable conference, volunteering, etc.), make them public.

 Custom URL: Use common sense. Enough said.  Education/Work Info: Keep these sections public, updated, and consistent with your CV.  Likes/Subscriptions: Be tasteful with your personal interests and be strategic with your professional ones. “Like” the companies that you’re interested in and subscribe to the public feeds of their high-profile employees. When they post something interesting, make an informed and insightful comment.  RMP – 71% of students use Facebook between 1-3 hours per day.

Statistics on Facebook…  >500m active users  3 billion photos and 3.5m events are generated each month  6 billion pieces of content shared each week  20m people become fans of pages each day  An average user has 130 friends, spends more than 55 mins/day on the site, Is a member of 13 groups  Each month, they send 8 friends requests, click the like button on 9 pieces of content, write 25 comments, is invited to 3 events

 Username: If your Twitter handle is inappropriate or a little too cutesy (iLuvFluffyKittens), change it.  Photo: You pretty much have free reign with your Twitter picture (many users have a graphic rather than a personal photo), so pick something fun and tasteful.  Bio: Public to everyone, your 160-character Twitter bio should not be left blank or say anything that might alienate someone (avoid controversial topics like politics and religion). Consider this your personal elevator pitch — you have two to three sentences to market yourself.

 Tweets: Like the bio, don’t tweet about touchy subjects. Do tweet about things relevant to your industry and respond to tweets by the companies you’re interested in. You can also tweet them questions or links you think they’ll find interesting.  Tweet regularly and follow the correct people!!  following: existing employees (particularly recruitment officers) can be much more helpful than following the company's Twitter account. Individuals are much more likely to respond.  RMP – 54% 0-1 hours / 34% 1-3 hours per day on Twitter.

Create Your new Bio  160 characters or less create your elevator pitch in preparation for your internship/Graduate job search.

 LinkedIn operates the world’s largest professional network on the Internet with more than 90 million members in over 200 countries and territories.  More than half of LinkedIn members are located outside of the United States.  There were nearly two billion people searches on LinkedIn in  41% - of people using Linked In for marketing have generated business with it  70% of people use Linked In for job hunting to find potential employers  80% of people use Linked In for recruiting as a primary way to find employees

 Check your LinkedIn Profile and CV are up to date and match – Don’t cast any doubt about your credibility  Have an interview but you are nervous? Look for your interviewer on LinkedIn and discover their interests to help create some common ground when you meet.  RMP Survey – 35% Confident of using to engage with recruiters & 37% Unconfident!!

Shot Targeting  Average open rates per weekday:  Tuesday 19%  Wednesday 20%  Thursday 17%  Friday 11%  Best Time:  5pm – 6pm is the ultimate time to launch marketing campaign  96% of all marketing sent between Midnight & 7am is NEVER opened

How to increase your open rate:  Catchy Subject Line – pre-header text  From an Address – More personal, less spam  Send on right day of week & Right time of day  Targeted to right Audience

Students + Social Media = ???  Bragging  Inappropriate comments  Lying  Lets get ready to rumble!!  Size doesn’t matter 25

Summary  Talent Acquisition is moving more and more to ‘Social Recruiting’  Students must think about their personal brand  Social Networking is a must not a maybe!

Any Questions?