Federal Acquisition Service U.S. General Services Administration interact.gsa.gov a place to be heard, a place to interact. FAS Customer Accounts & Research

Federal Acquisition Service INTERACT.GSA.GOV  Innovation: Interactive space to encourage collaborative conversations with our vendors, customers and stakeholders.  Customer Intimacy: A community dedicated to improving the accessibility of GSA services and increasing transparency and openness, by exchanging ideas to upgrade the customer experience.  Operational Excellence: Connect across geographical boundaries, portfolios, business lines, and projects to engage our customers in learning, networking and discussing all things acquisition and procurement.

Federal Acquisition Service Genesis  Developed in response to Office of Customer Accounts and Research desire to deepen relationships with FAS customers and stakeholders in web 2.0 environment (promote FAS offerings, educate stakeholders, gain feedback, create connections across groups).  Created in response to Obama Administration's Open Government Initiative: whitehouse.gov/open & call for greater gov transparency, participation and collaboration (

Federal Acquisition Service  Interact is the official FAS external government- owned, government-designed collaboration platform  Adheres to Governance and Policy  Integration & Scalability  System Architecture Topic-based Communities Events & Training (webinars & in-person events) Interpersonal communication & collaboration Comprehensive external community approach INTERACT.GSA.GOV

Federal Acquisition Service GOVERNANCE & POLICY  GSA Social Media Directive & Handbook  FAS Social Media Framework  FISMA Certified & Compliant  Hosted within GSA Enterprise Server Network  OMB Web based Communication Directive  Complies with GSA Privacy and Security

Federal Acquisition Service Technology: Integration & Scalability  Drupal Open Source Platform Reinforces Administration’s IT Project philosophy Drupal Modules limit or obviate development cost & time  Customer Relationship Management Tool Integration Site registration Event & Training Campaign Functionality  Interact intended as a hub for public, external cross-promotion Web Service (indexes well with public internet) Trusted.gsa.gov Links to.com social media, video, audio, mobile Integrated, comprehensive external collaboration

Federal Acquisition Service Home Page View: Non-authenticated Visitor Home Page View: Authenticated Visitor

Federal Acquisition Service Featured Blogs Map Mash-ups Home Page: Cross Promotion.com Social Media, Groups, Links

Federal Acquisition Service Heart of Platform: Topic-Based Communities  Community objectives & mission outlined in business case & Signed/Sponsored by FAS AC or RC  Community managed & facilitated by GSA SMEs  Community Group membership may be Open or Moderated  Group members only allowed to post non-moderated comments on existing group content  Content choices include: o Blog Posts o Wiki Pages o Discussion Threads o Document Sharing o Video/Webinars o Polling o Calendars o External Content Aggregators (Twitter feeds, RSS feeds, etc)

Federal Acquisition Service Current Community Count: 16 (August 2012)

Federal Acquisition Service Example: MAS Group

Federal Acquisition Service Events & Training  Includes in-person events and training, live webinars and on-demand webinars  Salesforce Campaigns publish to interact & gsa.gov  Registration Form hosted on interact only  CLP certified on-line video based training  RSS Feed  Mashup to Map  Cross-promotion to related topic based groups.

Federal Acquisition Service Events & Training

Federal Acquisition Service Networking & Collaboration  Shouts (Microblogging)  Connect with Friends  Follow (via or site notices) o Friends o Communities o Individual Content Threads  Personal Profile / Dashboard  Send Friends Direct Messages

Federal Acquisition Service High Level Analytics (detail slides follow)  Since platform launch in October 2010, membership has risen steadily (now over 11,000 registered accounts). 49% = Federal/State/Local Government (ex-GSA) 33% = Industry Partners, NGOs, Non-profits, etc 18% = GSA  Total unique visitors since inception = over 117,000  FY12 CLP credits disbursed = over 37,000 hours  Discussions/Engagement from Membership: Commenting frequency varies by group and topic. One example: OASIS group’s six blog posts in August 2012 have returned average of 21 replies (includes comments from membership and GSA responses).

Federal Acquisition Service U.S. General Services Administration

Federal Acquisition Service

19 Coming Soon: Redesign: Coming Soon: Redesign: Mock up of New Interact Homepage Changes  Simplify design theme/appearance  Emphasize immediate action  Leverage icon shape (more visually appealing)  Brief preview of content  Carry themes (connect, learn, discover) inside site Priorities (non-registered users)  Entice new users to join interact or browse content  Highlight value/benefits of site  Action oriented information flow  Enhance process to JOIN

Federal Acquisition Service 20 Wireframe Wireframe | Interact Dashboard Changes  New landing page/site “hub” for registered users  Simplify design theme/appearance  Emphasize content tailored to individual  Use icons to designate topics  Enhance visibility of friend activity  Add functionality (like, share, follow, comment)  Getting started for new registered users Priorities (registered users)  Drive user engagement  Manage relationships and promote community  Encourage profile completion  Feed tailored recommendations (friend, group, FAQ)

Federal Acquisition Service