Strategy Toolbox: New Media. Learning Objectives Be able to –Describe impact of social media on awareness and behavior change –Define characteristics.

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Presentation transcript:

Strategy Toolbox: New Media

Learning Objectives Be able to –Describe impact of social media on awareness and behavior change –Define characteristics of new media –Apply best practices of social media to campaigns

New MediaOld Media

Does social media impact health behavior?

Maybe?

Computer Mediated Communication (CMC) Attributes (Walther et al., 2005) Interactivity Anonymity Narrowcasting Tailoring

Social

What works?

What doesn’t ?

Web Writing

Texting

Games

PBS Kids Health Habits

Escape from Diab

Considerations Audience Trends Multi-prong approach Theory Response Engagement

Treat new media like you would treat other parts of your campaign. Conclusion

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