DIOR “A woman's perfume tells more about her than her handwriting.” Christian Dior.

Slides:

Advertisements

Similar presentations

Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.

Advertisements

Clothes and Fashion Fashion is very important in our lives in this century, because people often judge other people by the things they are wearing. Clothes.

Lulus By: Alex Conforti Adrianna Villalobos. Online Fashion Lulus is an online clothes store that sells fashionable clothes at a moderate price.

By Danielle 9A. Christian Dior Paris was the original Fashion capital. This was because of all the specialization that came from the city in terms of.

CHANEL Presented by: Jessica Bercier-History and Competitors

Shuo Zheng(Jenny) Yucheng Xia Jinni Feng. History In 1907, set up by Eugène Schueller In 1973, purchased Synthélabo In 2006, The Body Shop, £652 million.

Morgan Baker, Stasia Bevard, Amy Gosalia, Jessica Lichty

The slogan and SWOT Analysis for CHANEL N˚5

Bienvenido a México, el Secreto de Victoria The Expansion of Victoria’s Secret into Mexico Aparna Donthi Man Tsun Lee Bouphavanh Mathouravong.

Analyse the market segments and target market about Chanel No.5 Team partners ：张艳芬林妮陈天明郭劲良.

Produced by : Abdulvali Ibn Manan

French Fashion and Perfume By: Kerri, Olyvia, and Margot.

Perfume and France from 80’s to 90’s Competition Internationalization

Kharles Mwalo Bennett Gackle Ke Ran Wang Wenjing Ye.

What we know so far about the Paris Basin.....

Best in France Case Study

Chapter 8 International Fashion. Fashion From Concept to Consumer, 8/e© 2005 Pearson Education, Inc. Gini Frings Upper Saddle River, New Jersey

Writing Final Exam 29 May Writing Lessons to go.

clothes in different countries

2.04 Identify major fashion centers, types of designers, and price market categories.

Presentation by: Borislav Belenov Lindsey Jeske, Mirzohid Muminov Aastha Adhikari.

——About marketing mix and target market From Group.4

“Over the years I have learned that what is important in a dress is the woman who is wearing it.” Yves Saint Laurent.

Gianni Versace referred to as Versace, is an Italian fashion company and trade name founded by Gianni Versace in The name, quite evidently is that.

group members: 伍雅娟、梁敏怡、曾玉婷

Ten C’s of Branding Lecture Competent All brands begin with competence. Although a rational brand attribute, it is the table stakes that gets you.

Nike and Adidas.  Nike and Adidas have a good brand image in India.  known for quality and up to date technology in footwear.

Jenna Vermont ● Mouna Zaghdoudi The University of Tampa FYW 102

Father of Haute Couture  Charles Frederick Worth 

Best in France Case Study By: A. Calle, J. Chaussy, B. Chatila, F. Cheng, A. Gill 22 nd January 2004 EBEL Paris.

Diversification into luxury goods. Agenda Luxury Industry Moet Hennessy Louis Vuitton - LVMH SWOT Competitor Analysis Short& long Recommendations.

T r a d e m a r k Your Name Your Style Your Designs Fashion & Illustration Rappleyea New Paltz High School.

Deepthi J Thomas. History Started In 1946 Headquartered in Paris, France Employees Biggest Hit of today’s fashion world 3 main competitors are.

A look into some of the top luxury brands in the world… Jocelyn Stargell-Zachery, Justice Dilworth, Derrick Akins, Kortney Clonts, NuTrelle Toodle.

CHANEL. Chanel Founded: 1909 Founder: Coco Chanel Headquarter: Paris, France Spirit: elegance and freedom.

La France et la mode (Fashion). Importance of fashion in France Paris is the Capital of France and one of the capitals of fashion. “Haute Couture”, very.

Composition – The main focus on the advert is the lady and the perfume bottle because it shows that it is for women you can only see one of the lady's.

Christian Dior Christian Dior was a French fashion designer he is best known as the founder of one of the world's top fashion houses, also called Christian.

Number of Miles: mi Hours: 19.14hrs Days: 1½ days Total nights in hotel: 6 Cost of lodging: $ Total of all meals: $ Gallons of.

Fashion Industry Top Brands DARIA VORONINA. Home Page  I TALY  F RANCE  U NITED S TATES  B RITAIN and G ERMANY  L EVEL OF S UCCESS L EVEL OF S UCCESS.

Welcome to the Chanel party!!. Chanel COCO The founder of Chanel: Gabrielle Chanel( 加布瑞拉. 夏奈尔） was born in France‘s Auvergne in 1883 and died in 1971.

LOGO DESIGN AND BRANDING. WHAT IS YOUR DEMOGRAPHIC? Demographic: the qualities (such as age, sex, and income) of a specific group of people : a group.

{ Effective advertising.  The ultimate objective of any ad is to: INCREASE SALES. The message of an ad will accomplish this by informing, persuading.

MARKETING CAMPAIGN. MARKETING CAMPAIGN DEFINATION Efforts of a company to increase awareness for a product or service.

This fragrance is called glow because it is telling you that if you buy this fragrance you will be glowing and it will make you smile.7 The target audience.

The 4 Ps of the Marketing Mix

Product marketing - the power of branding Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer.

Fashion in France France is a leading country in the fashion industry, particularly around the capital city Paris alongside Germany, Italy, the USA, the.

Presentation by Emilie Deboo. History Christian Dior was a French fashion designer The founder of one of the world’s top fashion house, also called.

Target Audience More than a regular car. Target Audience More than a regular car Selfmade men and woman.

4/28/2017 Product analyse.

Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.

Victoria’s Secret Raymond. Biography Roy Larson Raymond (April 15, 1947 – August 26, 1993) was an American businessman who founded the Victoria's Secret.

The Allure of Fragrance (and how it relates to Fashion)

Innocent Nothing but fruit. Target audience Everyone who wants to stay healthy. Juice, smoothie and fruit fans. They have smoothies and juices for adults.

Designers Ralph Lauren Chanel Dior Louis Vuitton Armani Versace

France by : salam al-jamed Fatimah al-sadah..

Fashion Capitals and Designers

Can Liril regain it’s equity?

Some new Information about cosmetics & perfumes

By: Camelia Youayou.

Coty, Chloé Perfume Cosmetics & Personal care, France Background.

Marketing Plan For [productName]

Dior & the Luxury market

The 4 Ps of the Marketing Mix

Closer Magazine.

Marketing Plan For [productName]

PROF. ELENA CEDROLA – INTERNATIONAL FASHION MARKETING

Presentation transcript:

DIOR “A woman's perfume tells more about her than her handwriting.” Christian Dior

History Founded in 1946 by designer Christian Dior French luxury goods company Headquarter in Paris, France Competitors include Chanel, YSL, Gucci, Versace and Prada

Target audience Christian Dior, is going all out to reach its niche target market Appeal to a youthful, refined clientele Its target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity

Positioning In 2006, Dior reconfirmed its position as a major fashion and luxury brand worldwide The company's focus is clearly on popularizing the segment (clothes, fragrance, make up and skin care) Export its fashion on all five continents

Product Miss Dior Chérie Launched in 2005 Status as a fragrance classic The world’s 5th bestselling perfume Becoming Miss Dior in 2012

Packaging With pink juice and packaging

Thank you