Presentation by Emilie Deboo. History Christian Dior was a French fashion designer 1946- The founder of one of the world’s top fashion house, also called.

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Presentation transcript:

Presentation by Emilie Deboo

History Christian Dior was a French fashion designer The founder of one of the world’s top fashion house, also called Christian Dior Dior launched his first fashion collection for Spring-Summer The new collection went down in fashion history as the "New Look"

Target Age: 25-over Market: -High taste -High education -High income relatively Gender: male, female and kids Social status: high

Brand image Elegant Romantic Classic Trendy Luxury Feminine Red carpet

Brand positioning 1.High price 2.In between neutral and daring colours In 2006, Dior reconfirmed its position as a major fashion and luxury brand worldwide!!!

Packaging = Classic and trendy

Competitors Biggest competitors

Slogan No official slogan – Always different J’adore Dior

THE END !!!!!