BBC AUDIENCE SEGMENTATION THE PREMIUM SOLUTION The BBC’s truly global reach delivered at individual impression level

A PREMIUM AUDIENCE TARGETING SOLUTION Campaign extension Complement a high-impact contextual ad campaign with audience targeting Superior environment The world's most trusted international news organisation - the ideal ad environment Exclusivity Clients cannot access our audience data anywhere else

THE OPPORTUNITY FOR ADVERTISERS We capture all user activity across all screens Reach audiences across any device Avoiding irrelevant ads to unreceptive customers Improving your CTRs and CVRs Discover new overlapping audiences Target your audience better than ever before

BBC SEGMENT SOLUTIONS DemographicJob/income level Intent Emotive Interest 50+ exclusive 1st party bbc.com segments 1,000s of 3rd party segments from market-leading data providers:

Likely to buy a Brand X phone Target those who use competitor handsets Interest in renewing contract Demonstrate brand switching Mobile phone users by brand, carrier, model CUSTOMISED TARGETING Segment ideas for a mobile phone company

Third-Party Data First-Party Data Programmatic Data Elements Actionable Segments Direct Sales Clients Online Data Analytics HOW IT WORKS BOSS

DELIVERING MORE OPPORTUNITIES TO REACH A PREMIUM AUDIENCE brand positioningaudience targeting

WHY BBC… audience environment brand strategic planning, smart minds integrated multi-platform campaigns customer service and support engagement

More first party BBC data BBC Shop (In US and AU) Weather data Newsletters Search More third party data comScore, Effective Measure, Eyeota and Precision Match Machine learning segments automatically discover the audiences that matter to you THE FUTURE CRM BBC Store Apps 18 BBC World Service sites

ENGAGE WITH CONTENT THAT FEEDS PASSIONS

APPENDIX

OUR MOST POPULAR SEGMENT GROUPS News consumers Travel Business and finance Science and technology PoliticalTechno- graphic Sport Leisure and lifestyle