1 Community Outreach Using Nextdoor Michelle Gutt Communications & Public Engagement February 16, 2016 Presented By

What is Nextdoor? Nextdoor is a private, free, and secure network used by over 90,000 neighborhoods (50%+ across the US) and agencies Nextdoor members are verified residents of their neighborhood Nextdoor members can only view posts from other members within their own neighborhood (not city-wide) Residents use Nextdoor to discuss community issues, recommendations, crime and safety, or to post classifieds 2

Neighbor-to-neighbor conversation is powerful 3 Recommendations · Community issues · Crime and safety Classifieds · Events Within Neighborhood · With Nearby Neighborhoods · Groups within Neighborhood

Residents want to hear from their local agencies 4 Community policing · Crime prevention · Emergency preparedness Public information · Urgent alerts

The City uses Nextdoor to 5 Inform residents about upcoming meetings, safety tips, urgent alerts and to discuss important issues in their neighborhoods Educate residents about available programs and services Request information, input and correct misinformation Activate residents to do their part to improve the quality of life Encourage community building at the neighborhood level

How it works Agencies access a custom interface to post a message to all or targeted residents Residents see agency posts on their Nextdoor website or mobile app, as well as through Residents can reply to your posts, or send you a private message, creating two-way engagement Events spread the word about neighborhood watch meetings or community meet-ups 6

Coming soon 7 Polls will allow you to quickly ask questions and quantify results Members will soon be able to share a crime & safety post with police

Which CFW staff has limited access? 8 Community Engagement Team - Community Engagement Liaisons Police Department - Sergeants - Crime Prevention Specialists - Neighborhood Police Officers

Which CFW staff has full access? 9 Community Engagement Team - Community Engagement Manager Police Department - Public Information Officers - Captains

Who requests Nextdoor postings? 10 Planning & Development Council Aides Human Relations Library Park & Recreation TPW – Capital Improvements Projects Code Compliance - West Nile Virus Code Compliance - Recylebank initiatives Environmental Fort Worth Public Art Mayor’s Office Animal Shelter

Departments decide who receives their messages 11 Our entire service area Specific service areas Specific neighborhoods Messages post immediately

City of Fort Worth - Community Engagement Team 12 2,615 new members in the past 30 days 541 active neighborhoods 60,079 members 36,731 neighborhood posts in the past 30 days 4,698 neighborhood crime & safety posts in the past 30 days 11% of total households 1,272 City posts 21,325 Thanks to City posts 4,809 Replies to City posts

Community Engagement Office Structure & Metrics 13

15 QUESTIONS?