LEVEL 3 TOURISM. COURSE OUTLINE. All internally assessed using industry unit standards (“Not Achieved” or “Achieved” grades only). 3 Standards are at.

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Presentation transcript:

LEVEL 3 TOURISM. COURSE OUTLINE. All internally assessed using industry unit standards (“Not Achieved” or “Achieved” grades only). 3 Standards are at level 3 for NCEA purposes worth 20 credits. US Australia as a tourist destination. (8c). US3727. Pacific Island countries as a tourist destination. (8c). US Economic significance of tourism. (4c). Provides a good foundation for on going tertiary studies or employment/careers in the travel & tourism sector - which is the fastest growing most dynamic sector of the NZ economy currently.

INTRODUCTORY MODULE. Revision (for some) & introduction to the basic ideas behind tourism & it’s income & business potential explaining key concepts & relating them to local (Mahurangi) examples. Describe & understand the basic building blocks to the tourism industry - The Five A’s. Attractions: Tangible draw-cards, e.g. Rotorua thermal area. Activities: Things to do, e.g. ride the Mt Ngonataha luge. Accommodation: Places to stay, e.g. Huka Lodge. Accessibility: Getting about, to & from, e.g. Avis car rentals Ancillary Services: Associated industries & infrastructure, e.g. ANZ Bank.

Local Tourism – Pamphlet or Poster. Task 1. Identifying tourist attractions. Natural (in nature) = Omaha Beach. Cultural (man made) = Jane Gifford. Task 2. Accessibility. Essential to be able to get to/from or around the tourist destination, using whatever transport mode that is appropriate e.g. SH1. Task 3. Niche Markets. Small or specialised market segments e.g. understanding the common feature of your main customers e.g. Rainbow’s end appeals to youth & teenage markets. Task 4. Attraction/Accessibility/Market. Combine these elements by designing a flyer or brochure. Task 5. Discussing Options. Demonstrate understanding by explaining & justifying what you have created & how it appeals to the target market.

DESIGNING THE BROCHURE The brochure needs to be attractive, interesting and informative. The purpose is to encourage people to holiday in the region or at the attraction you have featured. It needs; Eye catching front page. Map - locating region or feature. Text describing attractions, activities, accommodation & transportation. Images to illustrate some aspect of these.

INTRODUCTORY UNIT QUICK QUIZ. 1.State the 5 A’s of tourism. 2.State a local cultural feature. 3.Name a local natural feature. 4.Describe the niche’ market for the Silverdale Go Carts. 5.Name the sailing vessel moored at the Warkworth wharf. 6.In which Aussie state would you find the Gold Coast. 7.Name the capital of Fiji. 8.Name one Rodney marine reserve. 9.Name a bus service that stops at Warkworth. 1.Attraction, Activity, Accessibility, Accommodation, Ancillary Services. 2.Omaha Beach. 3.Matakana Loo’s. 4. Teenagers or young males Jane Gifford. 6.Queensland. 7.Suva. 8.Goat Is or Tawharanui. 9.Naked Bus, Northliner. Intercity.

AUSSIE TOURISM - GETTING STARTED. TASKS. 1.Trace an outline of Australia. 2.Draw on & label the state boundaries. 3.Draw on & label the state capitals. 4.Locate these geographic features. The Great Dividing Range. Lake Eyre. The Gibson Desert. The Tasman Sea. The Gulf Of Carpentaria. Scale 1cm = 200km 5. Calculate these distances. Widest point east to west. Widest point north to south. Melbourne to Canberra. Hobart to Brisbane. Adelaide to Perth. Darwin to Sydney. Auckland to Sydney.

AUSTRALIA MAP OUTLINE

AUSTRALIA - POLITICAL MAP.

AUSTRALIA - PHYSICAL MAP.