This presentation contains copyrighted material under the educational fair use exemption to the U.S. copyright law” “This presentation contains copyrighted.

Slides:



Advertisements
Similar presentations
 Obtaining data by asking people questions and recording their answers  A standardised set of question is given to each respondent; they give their answers.
Advertisements

Survey Methods Overview
Questionnaire Surveys Obtaining data by asking people questions and recording their answers Obtaining data by asking people questions and recording their.
Research methods – Deductive / quantitative
Evaluation & exam Social Approach Core Study 1: Milgram (1963)
Designing and Analyzing Questionnaires
Baron Cohen et al (1997) Reading Minds The eye task.
Chapter 13 Survey Designs
Method IntroductionResults Discussion Effects of Plans and Workloads on Academic Performance Mark C. Schroeder University of Nebraska – Lincoln College.
Research Ethics Levels of Measurement. Ethical Issues Include: Anonymity – researcher does not know who participated or is not able to match the response.
Doing Social Psychology Research
Genetic Factors Predisposing to Homosexuality May Increase Mating Success in Heterosexuals Written by Zietsch et. al By Michael Berman and Lindsay Tooley.
Sociological Research Chapter Two. Copyright © 2004 by Nelson, a division of Thomson Canada Outline  Why is Sociological Research Necessary?  The Sociological.
Introduction to Communication Research
Research Methods.
Chapter 7 Correlational Research Gay, Mills, and Airasian
The Study of Adult Development and Aging:
©2007 Prentice Hall Organizational Behavior: An Introduction to Your Life in Organizations Chapter 19 OB is for Life.
Study announcement if you are interested!. Questions  Is there one type of mixed design that is more common than the other types?  Even though there.
Descriptive and Causal Research Designs
Statistical Analyses & Threats to Validity
Business and Management Research
PowerPoint presentation to accompany Research Design Explained 6th edition ; ©2007 Mark Mitchell & Janina Jolley Chapter 8 Survey Research.
The Research Process Interpretivist Positivist
Step Up To: Psychology by John J. Schulte, Psy.D. Psychology, Eighth Edition By David G. Myers Worth Publishers (2007)
Intelligence Smart, How? Different Strokes Take a Test How do we measure it? Where do you get yours?
McGraw-Hill © 2006 The McGraw-Hill Companies, Inc. All rights reserved. The Nature of Research Chapter One.
The Vocabulary of Research. What is Credibility? A researcher’s ability to demonstrate that the study is accurate based on the way the study was conducted.
Dr. Engr. Sami ur Rahman Assistant Professor Department of Computer Science University of Malakand Research Methods in Computer Science Lecture: Research.
Student Engagement Survey Results and Analysis June 2011.
Copyright, 2005, Prentice Hall, Sarafino CHAPTER 11 Intrasubject Research: Small-N Designs.
 Collecting Quantitative  Data  By: Zainab Aidroos.
Evaluating a Research Report
T 7.0 Chapter 7: Questioning for Inquiry Chapter 7: Questioning for Inquiry Central concepts:  Questioning stimulates and guides inquiry  Teachers use.
Cognitive Level of Analysis
Questionnaire Surveys Obtaining data by asking people questions and recording their answers Obtaining data by asking people questions and recording their.
1 CIE AS Cognitive Psychology Billington et al 2007 Cognitive style predicts… Learning and Individual Differences, 17,
Selecting a Sample. Sampling Select participants for study Select participants for study Must represent a larger group Must represent a larger group Picked.
Step Up To: Psychology PERCEPTION Psychology, Eighth Edition By David G. Myers.
Educational Research: Competencies for Analysis and Application, 9 th edition. Gay, Mills, & Airasian © 2009 Pearson Education, Inc. All rights reserved.
Marketing Research Approaches. Research Approaches Observational Research Ethnographic Research Survey Research Experimental Research.
Copyright © Allyn & Bacon 2008 Intelligent Consumer Chapter 14 This multimedia product and its contents are protected under copyright law. The following.
© 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license.
Reliability of one cognitive process
Questionnaires How to gain relevant/useful information using the self report technique.
© 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license.
Chapter 6: Analyzing and Interpreting Quantitative Data
Psychology As Science Psychologists use the “scientific method” Steps to the scientific method: - make observations - ask question - develop hypothesis.
The effects of Peer Pressure, Living Standards and Gender on Underage Drinking Psychologist- Kanari zukoshi.
Chapter 7 Measuring of data Reliability of measuring instruments The reliability* of instrument is the consistency with which it measures the target attribute.
Chapter 15 The Chi-Square Statistic: Tests for Goodness of Fit and Independence PowerPoint Lecture Slides Essentials of Statistics for the Behavioral.
Chapter 14: Affective Assessment
1 Introduction to Statistics. 2 What is Statistics? The gathering, organization, analysis, and presentation of numerical information.
Chapter 6 - Standardized Measurement and Assessment
Measurements Statistics WEEK 6. Lesson Objectives Review Descriptive / Survey Level of measurements Descriptive Statistics.
Loftus & Palmer Cognitive Psychology The Core Studies.
Baron-Cohen Cognitive Psychology The Core Studies.
M ARKET R ESEARCH Topic 3.1. W HAT IS MARKET RESEARCH ? The process of gaining information about customers, products, competitors etc through the collection.
So You Think You’ve Made a Change? Developing Indicators and Selecting Measurement Tools Chad Higgins, Ph.D. Allison Nichols, Ed.D.
 Before we begin our discussion on Billington et al.’s case study Cognitive style predicts, complete the following warm up below: › The title of our.
Quantitative and Qualitative data
Starter Outline each part of the PERVERT wheel
Quantitative and Qualitative data
AN INTRODUCTION TO EDUCATIONAL RESEARCH.
Statistical Analyses & Threats to Validity
Qualitative and Quantitative Data
Questionnaires and interviews
Billington, Baron-Cohen and Wheelwright
Finding Answers through Data Collection
Presentation transcript:

This presentation contains copyrighted material under the educational fair use exemption to the U.S. copyright law” “This presentation contains copyrighted material under the educational fair use exemption to the U.S. copyright law” Cognitive Style Predicts Entry into Physical Sciences and Humanities: Questionnaire and performance tests of empathy and systemizing Billington, Baron-Cohen and Wheelwright 2007 VIDEO 1

I. Background A. Meet the researchers 1. Jac Billington a cognitive neuroscientist with the Royal Holloway Univ in London. 2. Sally Wheelwrigth is with the Autism Research Center. She most recently is working on the use of fMRI to understand autsim.

I. Background 3. Simon Baron-Cohen a. Yes he is related to that other Baron-Cohen b. Famous for his work on autism. c. He is also the lead author on the next study we will be doing that is based on the eyes test for autism d. He is also famous for his use of the Sally-Anne test for autism and theory of mind

I. Background B. What is autism – 1. Persistent deficits in social communication and social interaction. 2. Restricted, repetitive patterns of behavior or interests a. Repeated movements b. Interests in sameness or making or looking at patterns 3. 4 times as likely in males – Hans Asperger referred to autism as an extreme of the male mind. Baron-CohenBaron-Cohen Ted Talk Girls playing with blocks commercial

I. Background C. Men Vs. Women in math and sciences 1. Men out number women in careers requiring scientific style of thinking 2. Women are more prevalent in careers requiring social skills 3. Only 10% of top scientific careers held by women 4. So this begs the question, are men better at science or is there some other factor at work here? Billington, Baron-Cohen and Wheelwright believe it may be due to the cognitive psych

I. Background D. Baron-Cohen hypothesized that the difference may be due to cognitive styles of males who tend to be more systemizing (S)and females who tend to be more empathizing (E) 1. Empathizing focuses on interacting in the real world. a. Includes the drive and ability to identify another’s mental state and respond ot these with a range of appropriate emotions b. Thus it includes both a cognitive and affective component. c. The cognitive component has often been referred to as a Theory of Mind.

I. Background 2. Systemizing is defined as the drive and ability to analyse the rules underlying a system in order to predict its behavior. a. Systems are found across 5 domains b. All systems include the same tripartite (3-part) system – INPUT – OPERATION – OUTPUT. 3. The researches hypothesize that females have a stronger drive to empathize, whilst males have a stronger drive to systemize (on average)

II. Aims and Hypothesis A. Hypothesis = irrespective of gender, if an individual’s systemizing score is higher than his/her empathizing score (S>E) this leads them to fields that require an analytic style to deal with rule-based phenomena, and vice versa B.Aims – four main research questions 1. To retest the sex ratio in physical sciences and humanities. 2. To test if males show the profile of S>E, and if females show the profile of E>S, using both performance and questionnaire assessment.

II. Aims and Hypothesis 3. To test if physical science students show the profile of S>E, and if humanities students show the profile of E>S, using both performance and questionnaire assessment. 4. To test if cognitive style (S>E or E>S) is a better predictor than sex in explaining enrolment into physical science vs. humanities. 5. Two other questions were tested but were not part of the true aims of the study Are males better at the FC-EFT test and are females better at the eyes test? Are science students better at the FC-EFT and are humanities students better at the eyes test?

III. Methods A. Sample students 212 female/203 male Self-selecting sample- responded to an or advertisement within the University offering free entry into a raffle Any members of the sample who had a previous history of mental illness were excluded from the sample. 2. Degree classification a. Physical science = math, physics, and chemistry b. Humanities = classics, languages and drama

Cue 1: According to the authors why is it important that we don’t ignore this gender difference in the sciences? CUE 2: List the 5 domains of systemizing from the article. CUE 3: Do you see yourself as more of an E or an S. CUE 4: List two other majors indicated in the study that would qualify under each of these categories. CUE 5: What do you think explains the difference between the number of males and females in the hard sciences? CUE 6: Summarize this video in 3 bullet points CUE 7: How is this study an example of the Individual Differences Approach [2]

This presentation contains copyrighted material under the educational fair use exemption to the U.S. copyright law” “This presentation contains copyrighted material under the educational fair use exemption to the U.S. copyright law” Cognitive Style Predicts Entry into Physical Sciences and Humanities: Questionnaire and performance tests of empathy and systemizing Billington, Baron-Cohen and Wheelwright 2007 VIDEO 2

Questionnaire A list of standardized set of questions is given to each respondent; they give their answers in writing

Strengths of Questionnaires Gets you lots of data quickly. Gives you an insight into people ’ s views, opinions, attitudes, past experiences and specific scenarios. But only if they answer accurately!

Limitations of Questionnaires Response rates are low, making it hard to accurately generalise to the target population. Lack of monitoring responses means respondents may be less honest, so the data is not valid.

Constructing a Questionnaire 1. Decide which attitudes, behaviors or traits you want to measure. 2. Decide whether you want qualitative or quantitative data. 3. Decide which sorts of questions you will ask. 4. Pilot and modify the questionnaire. 5. Administer the questionnaire. 6. Assess the data.

Pilot and Modify Test Questionnaire with a group of PPs Obtain feedback from them Identify issues with the quesstionaire Alter the problem q uestionn aire items

Task In class today, you will be making a questionnaire for other students at Miami Norland. Your goal is to understand whether or not students are happy with their daily routine.

Type of Questionnaire Data Qualitative data Quantitative data

Type of Questionnaire Data: Qualitative Rich in detail Allows for in-depth analysis BUT (weakness) Difficult to analyze Difficult to compare people or groups Quantitative Easier to analyze (e.g. statistically) Easier to compare people or groups BUT (weakness) Not detailed and potentially superficial

Types of Questions Open questions Allow respondents to answer however they want Generate qualitative data EX: What is your favorite afternoon activity? Create an open question for students at Miami Norland to better understand whether or not students are happy with their daily routine.

Types of Questions Closed questions Restrict respondent to a predetermined set of responses Most common and reliable method of gathering data on a questionnaire. Generate quantitative data

Types of Closed Questions Straightforward response Are you female or male? MF What is your age in years? ____ years Do you smoke? YesNo

Types of Closed Questions Checklists What is the highest academic qualification you hold? G.C.S.E.s A Levels Batchelor Degree Post-graduate Degree

Types of Closed Questions Numerical (Likert scale) response scale Psychology is the most interesting AS-Level subject Strongly agree AgreeNot sureDisagree Strongly Disagree

Types of Closed Questions Ranking scale Rank the following activities according to how much time you spend on them each day (1 = most time, 4 = least time) Talking face to face Talking on the telephone Text messaging Other (e.g. MSN, Facebook chat)

Type of Questionnaires -- Task In class today, you will be making a questionnaire for other students at Miami Norland. Your goal is to understand whether or not students are happy with their daily routine.

Questionnaire Design for Success Keep it simple & clear Keep it as short as possible Keep it relevant to purpose Collect personal information last Ask for one piece of information at a time Allow for ‘ don ’ t know ’ where appropriate Be sensitive

Exit Ticket - Collaboration Switch questionnaires with another group. As you are peer editing, check for: Best practices (is it simple and clear? Short and to the point?) Relevancy to topic Leave comments on the other group’s questionnaire, advising them on how to fix their mistakes.

III. Methods B. Type of experiment 1. Natural Experiment (the IV’s are naturally occurring) 2. Used Self-Report questionnaires and psychometric tests 3. Design – Independent measures design/Snapshot C. Variables by aim 1. IV is gender and DV is # or % in science vs humanities 2. IV is gender and DV is % of ES/S vs EE/E 3. IV is major and DV is % of ES/S vs EE/E

III. Methods 4. IV is brain type and DV is degree choice a. Sub test aim IV is a gender DV is scores on Eyes and FC-EFT b. IV is major and DV is scores on Eyes and FC-EFT D. Procedure & Tasks 1. Questionnaires and performance task online (secure university website) using SELF REPORT 2. Provide basic info: (sex, date of birth, handedness, diagnoses of medical condition, educational level/degree 3. Complete in any order 4. Multiple sessions allowed, each test only once

III. Methods E. Questionnaires/Apparatus 1. SQ-R: used to determine the participants systemizing quotient (created for this study by the authors ) which was a modified version that had better reliability/validity and gender neutral items. a. Consists of 75 items b. score EQ: used to determine the empathizing quotient of the participant (also created for this study) 40 items score 0-80

III. Methods 3. Brain Type – a measure of the relationship between SQ-R to the EQ, yields 5 brain types a. Type E: empathizing is stronger than systemizing (female brain) b. Type S: systemizing is stronger than empathizing (male brain) c. Type B: equally strong in systemizing and empathizing (balanced) d. Extreme Empathizing EE/Extreme Systemizing ES= Lowest and highest 2.5 % of population F. Tasks 1. The FC-EFT forced choice version of the Embedded Figures (done online) a. Select one of two possible answers (thus forced choice)

III. Methods b. 12 pairs of diagrams c. find the small black and white shape in one of the two larger, more complex, diagrams d. Must answer each in 50 sec e. 1 point fore each correct + an additional point if score was in the fastest 25% so scores range from for FC –EFT

III. Methods 2. The Eyes Test – a four choice task where Ps must look at a pair of eyes and choose which of the 4 words best describes what the individual is thinking. Must answer in 20 sec You will take this test online during the next study by Baron-Cohen

CUE 8: Give 2 strengths and 2 weakness of the natural experiment method CUE 9: Give a sample question from each questionnaire. (See study) CUE 10: What are the advantages and disadvantages of completing the self-report questionnaires and tasks at home? Cue 11: Write 5 T/F type questions for this video (3 must be false and be accompanied by the correct answer) Cue 12: What type of alternative method would you feel most comfortable using to study the same topic? Which alternative method would be most difficult to use?

This presentation contains copyrighted material under the educational fair use exemption to the U.S. copyright law” “This presentation contains copyrighted material under the educational fair use exemption to the U.S. copyright law” Cognitive Style Predicts Entry into Physical Sciences and Humanities: Questionnaire and performance tests of empathy and systemizing Billington, Baron-Cohen and Wheelwright 2007 VIDEO 3

IV. Results A. Aim Academic disciplines % of physical science (male) 160/268 male as compared to 108/ % of humanities (female) 104/147 versus 43/147 for males 3. Participants categorised by degree subject and sex are shown in Table 1 replicated on the next slide. 4. So the results seem to support AIM 1

Percentage of participants studying each degree category, by sex

IV. Results B. Questionnaire Results 1. Questionnaire results: significant relationship between sex and cognitive style indicated by brain type 2. EQ and SQ-R and performance scores categorised by sex and degree subject are shown in Table 2 to the left.

IV. Results 3. 66% of males: either Type S or Extreme Type S compared to 28.8% of females % of females: Type E or Extreme Type E, compared to 10.3% of males, see Fig So AIM 2 seems to be supported C. Performance tests 1. partially reflected this finding with females scoring significantly higher than males on the Eyes Test (t=−2.85). 2. No significant sex difference on the FC-EFT. 3. Overall both questionnaire and performance measures suggest there is evidence for an E>S profile in females and an S>E profile in males.

Fig. 3. Percentage of males and females displaying each brain type.

IV. Results D. AIM 3 comparing the degrees 1. Physical science students, 56.3% showed either an Extreme Type S or Type S profile compared to 29.9% of humanities students % of humanities students obtained an Extreme Type E or a Type E profile, only 14.2% of physical scientists obtained this profile, see Fig Physical scientists performed better than humanities students on the FC-EFT (t=3.42, df=361, p=0.001) and worse than the humanities students on the Eyes task (t=−3.96, df=413, p=0.001). 4. So AIM 3 seems to be supported

Fig. 4. Percentage of physical scientists and humanities students displaying each brain type.

IV. Results E. AIM 4 – is S-E profile a better predictor of degree choice? 1. S>E profile for physical science students as a group & E>S profile for humanities students as a group, regardless of sex 2. The authors used logistic regression a statistical technique for making predictions % of predictions were accurate 4. The Brain type was the strongest predictor followed by FC-EFT performance and then Eyes Test performance 5. Sex was the least accurate predictor.

Cue 13: Write down one comparative statistic to support each aim Cue 14: All of the data collected in this experiment was quantitative, what is 1 strength and 1 weakness of quantitative data Cue 15: What piece of qualitative data would you have collected to make this experiment better?

This presentation contains copyrighted material under the educational fair use exemption to the U.S. copyright law” “This presentation contains copyrighted material under the educational fair use exemption to the U.S. copyright law” Cognitive Style Predicts Entry into Physical Sciences and Humanities: Questionnaire and performance tests of empathy and systemizing Billington, Baron-Cohen and Wheelwright 2007 VIDEO 4

V. Conclusions A. As predicted, questionnaire scores for both the EQ and the SQ showed significant sex differences 1. On average, males had higher S-scores, both relative to their E-scores and relative to female S-cores. 2. Females opposite cognitive profile B. Most important: S and weaker E was associated with physical sciences than humanities 1. Extremely high S-scores only seen in male physical scientists 2. Extremely low S-scores were only seen in female humanities students 3. Biological sex is not a strong determinant of academic career choice

V. Conclusions C. Sex differences in the Work Place 1. sex ratio of certain occupations or degree subjects may actually reflect differences in E & S 2. People with low S-cores scores (predominantly females) may be less likely to pursue scientific academic disciplines D. In the classroom 1. Can the classroom be changed to encourage more girls to adopt an S style.

V. Conclusions 2. One study on tool use among 3 y/o children showed boys were better at tool use initially. However, once girls were given the proper scaffolding they preformed equally as well. 3. The implication is that we should perhaps redesign the way we teach science/math classes that require an S style. E. Perhaps then we should focus on brain type discrepancy between S &E, not sex

VI. Evaluation A. Weaknesses 1. Self-report questionnaires always raise the question of the lack of reliability 2. Sample took surveys at home, are researchers sure the person who signed up took the survey? Could they have not taken it seriously since they were at home. 2 Sample selection process a. Self-selecting samples raise questions of generalizability b. The fact that they were offered a prize may create demand characteristics c. No data other than gender and degree choice were provided so we do not know if the survey was generalizable to other races, SES categories etc.

VI. Evaluation d. They were only contacted within the University system, will they generalize to other Universities or to the population as a whole? B. Strengths 1. Each of the questionnaires were checked for validity as compared to other readily available instruments 2. Large sample with approximately 50/50 male and female 3. Self-report data collected at home at their own leisure – could lead to more honest and accurate responses

VI. Evaluation C. Issues and Debates 1. Nature v. Nurture – are we more likely to be S/E from birth? 2. Reductionism vs Holism – is explaining degree choice by S/E style too reductionist? 3. Idiographic vs Nomothetic. – This study attempts to broadly cast people as either E or S, thus it is nomothetic which it means it may not take individual differences into account. D. Usefulness of Psychology in Everyday Life (useful) 1. provides and explanation for gender differences in colleges 2. High S is equated with autism. This study paved the way for further studies and theories on the role of S on autism

Cue 16 Rank the 4 studies from this unit on usefulness. Explain your rankings Cue 17: Rank the 4 studies from this unit on Ethics (from good to bad). Explain your rankings Cue 18: Summarize this study completely in 5-8 bullet points.