Swiss Air 2011 Q1

PART 1: SWISS AIR - BASEL3 PART 2: SWISS AIR - GENEVA11 PART 3: SWISS AIR - ZURICH19 Contents

PART 1: SWISS AIR - BASEL

Socio – demographic profile ActivityEducational background AgeMarital status Standard of living Gender Base: Basel destination Citizenship Swiss Air Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

Base: Basel destination Who arranged the purchase of your airline ticket Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Reason for one’s trip today

Base: Basel destination Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

How did you purchase your ticket? Base: Basel destination Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 How early is your ticket bought before your air journey?

Base: Basel destination The most important considerations The most important considerations when airline ticket purchasing

Frequent flyer program membership Base: Basel destination

Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

PART 2: SWISS AIR - GENEVA

Socio – demographic profile ActivityEducational background AgeMarital status Standard of living Gender Base: Geneva destination Citizenship Swiss Air Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

Base: Geneva destination Who arranged the purchase of your airline ticket Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Reason for one’s trip today

Base: Geneva destination Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

How did you purchase your ticket? Base: Geneva destination Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 How early is your ticket bought before your air journey?

Base: Geneva destination The most important considerations The most important considerations when airline ticket purchasing

Frequent flyer program membership Base: Geneva destination

Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

PART 3: SWISS AIR - ZURICH

Beyond transfer flow – Zurich, Swiss Air Base: Zürich destination

Socio – demographic profile ActivityEducational background AgeMarital status Standard of living Gender Base: Zurich destination Citizenship Swiss Air Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

Base: Zurich destination Who arranged the purchase of your airline ticket Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Reason for one’s trip today

Base: Zurich destination Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

How did you purchase your ticket? Base: Zurich destination Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 How early is your ticket bought before your air journey?

Base: Zurich destination The most important considerations The most important considerations when airline ticket purchasing

Frequent flyer program membership Base: Zurich destination

Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1