Amy Paulus Head, Access Services University of Iowa Main Library

Agenda History of online videos at the University of Iowa Pilot of Spring 2012 What was needed? Information Analysis Future plans Questions and comments

What is streaming? “Streaming can be defined as Webcasting with on- demand delivery, where the user pulls down the content, often interactively. Streamed media is delivered direct from the source (the server) to the client (the media player) in real-time. This is a continuous process, with no intermediate storage of the media clip on the client machine.” From “New Approaches to E-Reserve: linking, sharing and streaming”

Media Streaming Task Force Online delivery of media content is already mainstream and the Libraries need to respond and develop this future service. Vendors such as Netflix are already providing online and physical delivery of video content and Libraries such as University of Tennessee and Arizona State are streaming video content into Course Management Systems and no longer allowing physical videos to be placed on reserve. Before offering this service, there are many issues that need to be addressed: Copyright implications, including those for Distance Education classes ICON support Workflows and workloads Software options, capabilities, and support Policies Assessment The Task Force will investigate these issues, consult with the appropriate campus stakeholders, and make a recommendation as to how the Libraries should proceed offering this service.

Subscribed content Alexander Street Press Products Theatre in Video Dance in Video Counseling and Therapy in Video Education in Video Ethnographic Video Online American History in Video Area Studies Video Online Art and Architecture Video Online Business and Economics Video Online Criminal Justice and Law in Video Health and Healthcare in Video Humanities Video Online

Title-by-title Distance Education Librarian

Pilot of Spring 2012 Possible because of “surplus” in collections funds Upcoming changes in services Began contacting library liaisons and film studies department for partners Met in early January 2012 with representatives from Reserves, LIT, Acquisitions, Selector/license reviewer/film studies liaison. Implemented during Spring 2012 semester.

What was needed? People! To look up titles to see if available online To contact vendors and place orders To review and negotiate license agreements To rip DVDs To link the URLs in our course management system To contact instructors with normal reserve communications and problems To catalog long-term or perpetual access titles

What was needed? Technology Password protected server for hosted content Computer or other equipment to convert DVDs and VHS tapes to online format Money Licenses not cheap Storage of media files Staff time

Numbers 7 instructors/classes American Studies College of Education (distance education) Urban and Regional Planning (distance education) Film Studies (4) 75 titles 51 titles processed 18 hosted by UI 33 hosted by vendors (28 from Swank) 24 not available in online format or license unacceptable/not possible or couldn’t locate/get response from vendor Access: 1 semester to perpetual Cost Total spent: $7, $110 to $499, although 4 were found online for free and 3 were granted permission without charge Average cost: $148.76

Examples Inception and The Help (hosted by Swank) Body & Soul: Diana & Kathy (hosted by New Day) Greening of Southie (hosted by UI, license from Bullfrog)

Analysis - Staff Ripping process time consuming Hosting costs an unknown License review is not standard and not always acceptable Hosted content requires significant staff time for many

Analysis - Licenses “not able to grant permission for educational streaming” “institutional streaming license are not available at this time” We were not able to agree to the contract terms Unable to find or contact copyright holder

Analysis - Instructors American Studies instructor Very helpful Love to see for future classes Quality acceptable

Analysis - Instructors Film Studies instructors Importance of screenings and students may not attend Great success and created assignments knowing students would have access. Used still images for lectures Technical difficulties as computer lacked software needed Continued to use DVDs for screening and quality not acceptable (wrong aspect ratio) but useful for students as it reduced competition of library’s copy

Analysis - Users Distance Education class All used and wanted to see more content available in this format 24/7 access View at home on their time Paused and replayed easily

Analysis - Users Film Studies Over half used the online videos 7 of 16 did not use and 6 because of technical difficulties Mac user Software issues Those who did use said “very helpful” All 16 recommended seeing more video content in this format.

Future Plans Recommendation is that in the Fall semester 2012, instructors are given the opportunity to specify if they want streaming (if available) or DVD or both on the course reserve request form. Only Swank or a licensed database, such as Alexander Street Press, will be provided in an online form as a link in the ICON course.

Questions or Comments?