Smart Marketing Hacks: 7 Surefire Strategies to Build Brand, Generate Demand, and Grow Revenue by 1200% Andy Mackensen – Co-Founder & CMO, SnackNation

My Goal for You…

Who is Andy Mackensen? Combat-decorated U.S. Naval Officer 2008: HUMAN (Helping Unite Mankind And Nutrition) 2013: Inc # : SnackNation (B2B healthy snack delivery) 2015: Launched Influitive Hub 2015: Grew SN revenue by 1200% The Bottom Line?

Done a lot of things right…

Done a lot of things WRONG…

Building Brand, Generating Demand, and Customer Advocacy Works… Ready to learn the 7 Hacks?

Hack #1: Clearly Define Your Brand What is your brand promise? Who you are What you do Compelling benefit(s) your customer gets Be authentic & credible Must be kept every time “Customer First” thinking Example…

Hack #1: Clearly Define Your Brand SnackNation Brand Promise: SnackNation is the only healthy snack delivery service that helps companies create awesome offices by delivering a hassle-free and fun snacking experience that produces happier, healthier, and more productive employees, while creating first-time access to the world’s best emerging and innovative brands. With SnackNation, your employees not only perform better, they also feel cared for and appreciated, and are thrilled to discover new snack favorites before any of their friends.

Hack #1: Clearly Define Your Brand SnackNation Brand Promise: SnackNation is the only healthy snack delivery service that helps companies create awesome offices by delivering a hassle-free and fun snacking experience that produces happier, healthier, and more productive employees, while creating first-time access to the world’s best emerging and innovative brands. With SnackNation, your employees not only perform better, they also feel cared for and appreciated, and are thrilled to discover new snack favorites before any of their friends. USP

Hack #1: Clearly Define Your Brand SnackNation Brand Promise: SnackNation is the only healthy snack delivery service that helps companies create awesome offices by delivering a hassle-free and fun snacking experience that produces happier, healthier, and more productive employees, while creating first-time access to the world’s best emerging and innovative brands. With SnackNation, your employees not only perform better, they also feel cared for and appreciated, and are thrilled to discover new snack favorites before any of their friends. What is SnackNation?

Hack #1: Clearly Define Your Brand SnackNation Brand Promise: SnackNation is the only healthy snack delivery service that helps companies create awesome offices by delivering a hassle-free and fun snacking experience that produces happier, healthier, and more productive employees, while creating first-time access to the world’s best emerging and innovative brands. With SnackNation, your employees not only perform better, they also feel cared for and appreciated, and are thrilled to discover new snack favorites before any of their friends. What do we do?

Hack #1: Clearly Define Your Brand SnackNation Brand Promise: SnackNation is the only healthy snack delivery service that helps companies create awesome offices by delivering a hassle-free and fun snacking experience that produces happier, healthier, and more productive employees, while creating first-time access to the world’s best emerging and innovative brands. With SnackNation, your employees not only perform better, they also feel cared for and appreciated, and are thrilled to discover new snack favorites before any of their friends. How do we do it?

Hack #1: Clearly Define Your Brand SnackNation Brand Promise: SnackNation is the only healthy snack delivery service that helps companies create awesome offices by delivering a hassle-free and fun snacking experience that produces happier, healthier, and more productive employees, while creating first-time access to the world’s best emerging and innovative brands. With SnackNation, your employees not only perform better, they also feel cared for and appreciated, and are thrilled to discover new snack favorites before any of their friends. ***Expert Hack: Ask your customers about the biggest benefits you provide. What does our customer get?

Hack #2: Target The Right Keywords Keyword research: The foundation of DemandGen What are the keywords/hot buttons your prospects are searching for? (Hint: ask your customers what’s important to them) Write your best content around the keywords that matter most Big Mistake: Kicking off DemandGen strategy without keyword clarity

Hack #3: Commit to Kick-Ass Content Content Hacks: words gets ranked higher User experience/aesthetics important Make it way better than competitors’ content SEO = gift that keeps giving (traffic/leads)

Hack #4: Convert White Papers into Ungated Online “Guides” Generate traffic & leads without gating ID keywords you want to rank for Re-create PDF content on blog Get advocate contribution Promote and build links Watch the rankings and traffic come in CTAs: Offer PDF version of the Guide Accomplish same objective as white paper (leads), but create evergreen traffic

Hack #5: Invest in Customer Advocacy Early 1 st hire in CS before 10 employees Benchmark: 1 hire for every $2M ARR (Saastr) SN hired before $500K ARR then every $1M Invest in tools like Influitive (3 months in) Measure Consistently: Churn # of referral leads/deals # of video testimonials ROI

Hack #6: Create Evergreen Referral System Referral lead system on auto-pilot Insert “asks” along customer journey Opt-in thank you page (social) POS CST month 1, 2, 3 check-ins Quarterly promo/contest Drive to Influitive Hub (obvi) Bottom line: You gotta ask!

Hack #7: Create a Referral Culture Publicly Praise/Reward Customers Who Refer Privately Praise/Reward (from the top) Newsletter call-out update w/ promo results Call-out in Influitive hub Send surprise gift via direct mail

Bonus Hack!

Bonus Hack: Always Use a Call to Action 1)Get a copy of this deck 2)Get the link to a white paper we converted to an online guide 3)Get a no-cost Discovery Snack Box from SnackNation (20+ employees). SnackNation.com/Advocamp