©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Engaging Our Clients Pershing’s Technology Solutions Sonjii Ivey April 19, 2016

2 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Digital Enablement Digital Enablement is our plan of action to enable your firms and your clients with digital experiences that transform your business and interactions

3 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Reduce Risk Easier to do Business Work Smart, Not Harder Automation Straight Through Processing Digital Business New Regulations for DOL Integrated Custodians Re-engineering Impact of Digital Advice Offerings APIs Real-Time Collaboration Multi-Channel Offering Next Gen Client Experience Streamline Service Flexibility Digital User Experience Actionable Analytics Self–Service Options Personalization Technology Trends Impacting Wealth Management Integration

4 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Commitment to Innovation – Global Innovation Centers Jersey City Chennai Pune New Technology Innovation Practices and Recruiting Global Process Optimization Business Function and Product Innovation NEXEN and Analytics Client Co-Creation London Silicon Valley

5 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Exploring Advanced Technology Impact of Emerging Technology on Wealth Management

6 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Pershing’s 2016 Strategic Technology Initiatives Support more self-service options, mobile moments and integrate digital advice, wealth management and planning tools ENRICH THE DIGITAL INVESTOR EXPERIENCE Help grow your business by delivering refined user experiences, including a single-service model, enhanced reporting and impactful integrations DELIVER A NEXT GEN WEALTH MANAGEMENT EXPERIENCE Deliver automation and digital solutions to help you operate more efficiently, improve quality and the client experience CREATE EFFICIENCY AND VALUE Offer digital solutions designed to help you respond to changing regulations and manage risk Offer digital solutions designed to help you respond to changing regulations and manage risk MANANGING RISK AND REGULATORY

7 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. ENRICH THE DIGITAL INVESTOR EXPERIENCE ENRICH THE DIGITAL INVESTOR EXPERIENCE Making It Easier for Investors Branded Mobile Apps Mobile Adaptive Website Remote Check Deposit Trade Screen Redesign Self-Service Features –Tax Lot Disposition –Dividend Reinvestment One-Time Passcode ADA Compliant Theme 2015 Major Deliverables

8 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Supporting the Investor in 2016 Digital Advice Asset Movement Consolidated Holdings Financial Planning Wealth Reporting More Mobility Document Sharing Digital Advice Asset Movement Consolidated Holdings Financial Planning Wealth Reporting More Mobility Document Sharing ENRICH THE DIGITAL INVESTOR EXPERIENCE

9 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Pershing’s Approach to Digital Advice Plan is to integrate a select group of three to five digital advice providers—starting with Marstone and targeting first half 2016 ENRICH THE DIGITAL INVESTOR EXPERIENCE Implementing a Strategy of Choice for Clients Key features –White-label capability –Streamlined account opening and funding –Automated risk profiling and allocation –Customizable risk assessments –Customizable investment models –Automated rebalancing –Account aggregation –Flexible, modular integration capability

10 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. DELIVER A NEXT GEN WEALTH MANAGEMENT EXPERIENCE Making It Easier for Advisors Enhanced User Experiences –NetX360 –Wealth Reporting –Managed Investments Refined Modeling Tools New Analytic Dashboards More Mobile Accessibility Mobile Check Deposit 2015 Major Deliverables

11 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential Major Areas of Focus Bank Brokerage Easy Integration Actionable Analytics More Mobile Moments Digital Engagement Bank Brokerage Easy Integration Actionable Analytics More Mobile Moments Digital Engagement

12 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Bank and Brokerage Custody Integration Brokerage Custody Brokerage Custody Bank Custody Registered Investment Advisor Efficiency One Platform Consistent Message One Service Experience One Client Portal Integration Convert existing bank custody RIAs Leverage operational and service Infrastructure Technology Seamless books and records integration Advisor and investor experience DELIVER A NEXT GEN WEALTH MANAGEMENT EXPERIENCE

13 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Integration Ecosystem Approach Our ecosystem has been built over 20 years of working with our clients and vendors Almost 200 active vendor solutions representing marquee providers to the financial services community have been implemented Solutions include file transfers (Pershing standard files), FIX, Web Services, SAML and OFX Our Open Architecture Makes It Easy for Our Clients to Do Business the Way They Want DELIVER A NEXT GEN WEALTH MANAGEMENT EXPERIENCE

14 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Virtual Sensor Internet of Things Business Events Capture Big Data Plug and Play Single Version of Truth Store Intelligent Dashboards Predictive Analytics Visualizations Analyze Operations Optimization Notification Intelligent Workflow Act Creating a Data Advantage DELIVER A NEXT GEN WEALTH MANAGEMENT EXPERIENCE

15 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential Accomplishments Supporting All Major Operating Systems Mobile Check Deposit Financial Planning—MoneyGuidePro ®1 NetX360 Mobile Now Free 2016 Planned Deliverables Image Capture and Upload Biometric Authentication CRM Integrations Push Alerts DELIVER A NEXT GEN WEALTH MANAGEMENT EXPERIENCE 1. MoneyGuidePro is a registered trademark of PIEtech Inc. Information contained herein regarding project status and planned dates are current as of the date of this presentation and remain subject to change. Supporting Mobile Moments

16 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. CREATE EFFICIENCY AND VALUE Streamlining Onboarding, Workflow and Reporting Built Foundation to Deliver –eSign –Managed Investments Integration –Auto Funding New Forms Center Enhanced Configuration Tool Several New Account Types Added 2015 Major Deliverables

17 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Q2:2016 Provide an integrated experience that will allow forms to be delivered for eSignature remotely and return the documents to Albridge 1 Document Management solution* Q2:2016 Enable the opening of Managed Investment accounts in a way that establishes the brokerage account and related managed account details in a single account opening experience 2016/ eSignature Managed Account Integration Account Funding Deeper CRM Integration 2016 Close outstanding feature gaps to Account Services: Account registration types FATCA support (Foreign Account Taxation Compliance Act) COD account handling Account Services Parity Streamlining Client Onboarding (COB)—Strategic Items CREATE EFFICIENCY AND VALUE Information contained herein regarding project status and planned dates are current as of the date of this presentation and remain subject to change. 1 Albridge Solutions, Inc. is an affiliate of Pershing LLC, both wholly owned subsidiaries of The Bank of New York Mellon Corporation (BNY Mellon). Enable a user to start from a CRM opportunity and initiate account opening. For example, with a client in Salesforce, carry the client data to Client Onboarding and complete the account opening process Include funding requests during the account opening process in a way that will submit those transactions upon approval of the account and capture all transfer information in a pre-filled form *Implementation queue and setup required.

18 ©2016 Pershing LLC. Member FINRA, NYSE, SIPC. For professional use only. Not for distribution to the public. Please see disclosures at end. Proprietary and confidential. Disclosures ©2016 Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a wholly owned subsidiary of The Bank of New York Mellon Corporation (BNY Mellon). Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. The information contained herein, including any attachments, is proprietary to, and constitutes confidential information of Pershing. It may not be reproduced, retransmitted or redistributed in any manner without the express written consent of Pershing LLC.