Company Profile PRESENTATION START >

L I S T #SOBOT Brand Profile ABOU T PRODUC T LOOKBOO K VISO N

ABOUT

# Brand name #SOBOT is composed of the name ‘So Young’ and the word ‘ROBOT’. Hashtag (#) within the brand logo is made to approach easily to modern people who are familiar with SNS nowadays. Combination of Hashtag and volt from the brand logo is expressing #SOBOT as an image. SoSo YOUNG BoTBoT RO + +

#SOBOT is a street-fashion brand, making products for the people (age range around teen to mid-30s) who prefers comfortable styles and be sophisticated at the same time. Modern people accustomed to repeating the same daily life routine are like a robot, dully moving back and forth from home to work/school. We are founded to create small change in these people’s lives. Our goal simple, "More Fashion in Street Clothes". We design and create our product in hope that it can be a vitalizing gift to exhausted people caught in routine of everyday life.

PRODUCT 2014 S/S

LINE COLOR Color line is the combination of the 2014 S/S season trend color, pastel and vivid primary colors. Brand logo is made of 3D embroidery and it matches with the visor color to give the feeling of unification. Easy-matching black color also has a unique point to liven up the snapback.

LINE PATTERN #SOBOT’s pattern line is the combination of scribbles with black & white monochrome pattern. Features a sharp pattern through manufacturing with DTP. The base of our snapback resembles a connected hashtag and #SOBOT’s label adds a kick to it.

LINE PRINTING Printing line snapbacks of #SOBOT are designed based on the combination of renaissance art and modern pattern. Main concept of the printing line snapback is combined idea with ‘art outside of gallery’ and street fashion.

LINE PRINTING Printing line snapbacks of #SOBOT are designed based on the combination of renaissance art and modern pattern. Main concept of the printing line snapback is combined idea with ‘art outside of gallery’ and street fashion.

LINE BLACK Main logo on black line snapbacks of #SOBOT is modified from the original version, by adding volt and music decibel. Black line snapbacks of #SOBOT has unique embroidery that other brands have never tried before. The bottom of the visor has unique hashtag pattern designed by #SOBOT.

LINE LEATHER Leather line snapback of #SOBOT can easily match with formal outlook. Combination of suede and leather emphasize high quality. Printing inside the snapback is unique features of #SOBOT leather products.

LINE LEATHER Leather line snapback of #SOBOT can easily match with formal outlook. Combination of suede and leather emphasize high quality. Printing inside the snapback is unique features of #SOBOT leather products.

PRODUCT 2014 F/W

LINE COLO R This F/W color line carries message of Modern peoples’ lives. Drink like a Fish means that fish drinks alcohol as if it is water, meaning many people are becoming heavy-drinkers. Work like a Dog means that people are repeating the same routine every day and becoming workaholics. Each design has onomatopoeia and character that matches the meaning to give interesting aspect to the snapbacks.

LINE COLO R 2014 F/W New Arrival Tree, soil and dirt is the motive for this snapback and toned down the color for this fall. Patch is placed on the left side of the snapback and the fabric of the visor is not commonly used in making snapback, adding the uniqueness.

LINE BLACK 2014 F/W New Arrival Minion, the Disney character is the inspiration of the SOBOMION snapback. Minion is wearing an overall that has SOBOT logo on it and patch was made to look like it’s going to pop out from the snapback.

LINE PATCH ‘STREET SOBOT’ patch is placed in front of the snapback. Also, there is an embroidery of SOBOT logo on the right side, adding the details. Details are also emphasized inside the snapback, where variety of arts and messages are hidden. These details make it distinct from other snapback designs which could be simple by some chance.

LINE LEATHER 2014 F/W New Arrival Brighter color tone is used for this 2014 F/W season. Somewhat humorous phrase is placed at the bottom of the visor and alike with pre-launched leather line snapbacks, fancy print inside is the characteristic of this snapback.

LINE HASHTAG Hashtag, the symbol logo of SOBOT is composed with RED-GREEN-BLUE (RGB) colors. Lively colors of hashtag is splashed on fairly moderate color such as black and gray. It is made of 100% acryl which is to endure in cold weather. Detailed embroidery and soft quality of the acryl is itch-free for children to adults.

LINE RUBBER DUCK This line is parody of rubber duck with the SOBOT twist. Detailed adorable rubber duck has eyes of SOBOT’s logo; hashtag. Yellow duck is placed on the contrasting black color beanie and is also made of a best-selling color burgundy.

LINE MESSAGE SOBOT message is placed on non-Golgi acrylic beanie. It’s not ok to call anyone moron these days, but this phrase is saying people that they need to think. However, actually SOBOT is being fool by putting the wrong spelling-word moran. It can be worn front and back whichever one feels like to. ROBOT ANIMAL design is showing SOBOT’s love for robot, treating it not as a dead object, but as a friendly pet. It is a witty message and shows how much SOBOT has affection for robot.

PACKAGING

This is a box that holds SOBOT snapback and beanie. This box is designed to look alike with the actual robot head. SOBOT box is made of exceptionally thick and firm quality paper so that people can steadily place our product inside. Not only it holds SOBOT products, but also can be used to put valuables or sundries. It can be utilized by detaching the strap on top of the SOBOT box, transforming as an eco- friendly utility box.

ON / OFF LINE STORE

ON / OFFLINE STORE CURRENT STATUS

WITH

VISION

MORE FASHION IN STREET CLOTHES “ “ ”” #SOBOT, consisted of only female members, is a brand that blends femininity to somewhat crude street clothes to meet wide range of people's taste and needs.

#SOBOT Director Jiye Lee Brand Name Corporate Registration No. CEO Address SOBOT ( 소봇 ) 조소영 Bange-dong, Songpa-gu, Seoul