#digibizskills Welcome to Digital Business Skills

#digibizskills The purpose of this webinar… To hear about your experience delivering Digital Business Skills or any challenges you may have To present to you a package to support you with the promotion and delivery of the Digital Business Skills programme To provide you with details of the qualification now linked to this programme

#digibizskills We’d love to hear from you… Have you set up your profile on the People 1 st training website? Is there a specific reason why you didn’t? Have you already delivered the programme? If yes, can you please share some feedback? If no, what challenges have you faced? How could we help? * Source: Feefo

#digibizskills The support package When you commit to setting up an open course, we will provide you with: Free promotion of your business/open courses on our website A copy of a taster presentation An invitation template An editable course flyer An electronic copy of a social media white paper A template press release that you can use to promote your course in the local media An electronic flyer that you can to prospects A free broadcast to up to 1,000 businesses in your area A series of tweets to our followers

#digibizskills Free promotion of your business and open courses When you complete the Train the Facilitator course, you will receive instructions on how to: Create a profile for your business Register your scheduled open courses Our website receives over 1,300 visits per month, and growing!

#digibizskills The taster presentation You may use the taster presentation: As part of a face-to-face sales pitch to a prospect As part of a presentation at a taster session As part of a webinar with a number of prospects – you may use to this effect

#digibizskills The taster presentation The taster session takes 30 to 45 mins to deliver It includes: Elements of all three modules Two videos: The social media revolution 2015 and How website search works Exercises Case studies

#digibizskills The invitation template You may personalise the with your details and of your open course You may forward the to your existing contacts

#digibizskills The editable flyer You can add your course details direct on this flyer You can it to prospects for further information You can print your customised flyer to use as a hand-out

#digibizskills The social media white paper Use the white paper as a data capture mechanism: On your website, offer visitors to request a free copy of the white paper – capturing their details in the process for telephone follow up In your communications, offer a free copy of the paper on request – this is an indication of the recipient’s level of interest for the programme Use the paper as a promotional tool, e.g. ‘you will receive a free white paper when you book a taster presentation or webinar’

#digibizskills A template press release These can be tailored to your needs and used to pitch to local media They may be used to promote taster sessions or open courses

#digibizskills Advert templates

#digibizskills A free broadcast When you register your scheduled open course on our website, we will broadcast an to up to 1,000 relevant businesses in your area And pass on any lead direct to you

#digibizskills Your course promoted through social media We will also broadcast details of your course through Twitter and LinkedIn from our Digital Business Skills and People 1 st Training accounts

#digibizskills Affiliate partnerships Since the Digital Business Skills programme only aims at giving delegates the knowledge and confidence to develop a digital marketing strategy, you may be able to benefit from forming affiliate partnerships with local digital services providers, such as marketing agencies or website developers In exchange for any referral, you might be able to negotiate finders’ fees or even a free venue!

#digibizskills