Food Advertising Techniques

The Facts Most tv stations, magazines & newspapers rely on ads to make their money Average tv commercial is 30 secs Average child watches 10,000 food advertisements per year Only 2% of ads seen are for fruit and veggies

Convenience food & candy companies spend the most on ads, over 2 billion dollars a year combined 30 secs of advertising during the Super Bowl in 2010 was $2.6 million ($86,666 a sec) Etrade Super Bowl Ad

Brand Characters Food companies create characters to attract kids to their products Gives products a friendly face that kids can relate to Captain Crunch, Tony the Tiger, Toucan Sam, Snap Crackle & Pop Rice Krispies Characters

Jingles Catchy sayings and tunes to encourage customers to think of their products Short, catchy, repetitive, simplistic and easy to remember “It’s a honey of an O…” “Silly Rabbit…are for kids!”

Food Photography Food stylist and photographers are paid to make food look good Want to make you hungry just by looking at the ad Food is not always as it seems

Gimmicks Premiums: free gift with proofs of purchase or points collection Sweepstakes: contests (details are inside package, so consumer must buy if they want to enter) Kid’s Clubs: membership cards, newsletters and special offers