Taking Wi-Fi Where It’s Never Gone Before
2 Business“Smart Wi-Fi” systems for providers and enterprises FormedJune 2004 (as Video54), Sunnyvale, CA Capitalization/Size $42 million (privately held), 100+ employees Flagship ProductsMediaFlex (In-home triple play distribution) MetroFlex (Metro CPE) ZoneFlex (Enterprise smart wireless LANs) Shipments Over 1 million units in two years Investors Sequoia and other VCs, Motorola, T-Online, Telus & Mitsui Customers Business Update
3 New Wi-Fi innovation that: Extends Wi-Fi range/coverage (2-4x) Picks best path for each client Improves signal reliability Increases effective throughput Avoids interference automatically Reduces packet loss Exploits technical advances in smart antenna arrays and quality of service System-based solution Interference What’s Smart Wi-Fi?
4 Unmatched Performance and Coverage Ruckus Smart Wi-Fi g APTop-Tier Enterprise g AP Upper Floor Lower Floor 125 ft 5-10 Mbps10-15 Mbps15-20 Mbps20-22 MbpsAP on upper floor AP AP upstairs Source: Ruckus Carrier Customer Test Location: Commercial high rise in Canada 125 ft 200 ft
5 Announcement Details Industry’s first Wi-Fi services strategy and solutions to help carriers capitalize on managed service market New “Smart Wi-Fi” a/b/g/n products for home, hotspot and enterprise markets MediaFlex 7811 n system for in-home HD IPTV and triple play service distribution MediaFlex 2835 g system that enables managed “homespots” ZoneFlex 7942 n system for high-capacity, multimedia hotspot/enterprise deployments Comprehensive remote Wi-Fi management FlexMaster Remote management and configuration for all Smart Wi-Fi devices and system
6 The Bar Has Been Raised for Wi-Fi But Wi-Fi must fundamentally change to provide Wire-class reliability Ubiquitous coverage Consistent performance Secure mobility Flicker-free multimedia Simple set up and deployment (source: InStat) Mobile Wi-Fi Device Shipments ’07: 70 million ’09: 170 million At Home, At Work and Everywhere Else
7 Carriers Pushing Wi-Fi Forward
8 Wi-Fi a Key Part of Carriers’ Strategy Managed Business WLAN Services High-capacity multimedia hotspots Hotspots at home (“homespots”) Whole-home HD IPTV and triple play distribution Global Management and Control
9 ENTERPRISE But Wi-Fi Wasn’t Made for Carriers Inadequate range/coverage Interference Unreliable performance Poor wireless video and voice quality Isn’t highly leveraged Wiring and other site constraints High density, dynamic environment Costly to deliver 2 nines or better Wasn’t designed for multimedia apps Limited footprint HOTSPOT HOME High capex and opex, margins pressure SLAs against unstable, dynamic medium Scarce RF expertise Subpar voice and video performance
10 HOTSPOT ENTERPRISE HOME Now It Is! Smart Wi-Fi Helping Carriers Deliver cost effective, ubiquitous, reliable coverage Enable new media apps, eg: digital signage, ad insertion Increase usage with differentiated services Enforce centralized policies and control Secure hotspot network and users Deliver whole-home video, voice and data Reduce IPTV installation cost and delays Extend mobile IP services into the home, eg: FMC Enable indoor broadband wireless access Extend hotspot footprint (home-spot) Offer managed WLAN service to SMBs Improve margins with dramatically lower capex & opex Increase availability without escalating cost/complexity Enable new media apps, eg: surveillance, video, etc.
11 The Unfulfilled Promise of n The Promise The Reality mbps Spatial multiplexing and channel bonding and frame aggregation enable hug potential gains in physical data rate Current products don’t make optimal use of fundamental n techniques such as channel bonding, frame aggregation or spatial multiplexing
12 Keeping the Promise with Smart Wi-Fi mbps …thereby increasing effective throughput, range and reliability The Promise The Reality Smart Wi-Fi increases the probability that n techniques are used in a given environment…
13 Next Gen Triple Play Over n Rapid deployment of quad-play services Flicker-free distribution of concurrent high definition MPEG-2 IPTV streams Introducing the MediaFlex 7811 Provider Network MediaFlex 7811 Router VoFi HD IPTV Data First, purpose-built n Wi-Fi system for HD IPTV and triple play services HD IPTV
14 Hotspots Everywhere First n Smart Wi-Fi solution for hotspots and enterprises Higher-capacity multimedia Wi-Fi services Best Wi-Fi range/coverage with patented smart antenna array Highest performance and client density Standalone AP or multi-AP with ZoneDirector controller AP meshing for hard-to-wire locations Manageable via TR-069 or SNMP Video grade throughput: 80 mbps Data grade throughput: 200+ mbps MDU/MTU HOME ENTERPRISE SMB PUBLIC VENUES RETAIL HOSPITALITY INTERNET / CARRIER NETWORK Taking Them to the Next Level with ZoneFlex™ n Larger client density, increased use Business use of hotspots grew 68% in 1H’07 (Source: iPass) Demanding new multimedia applications Improved coverage
15 Hotspots at Home Exploit unused local loop capacity Increase provider footprint Extends/offloads cellular networks Better service coverage and performance Simplify service configuration using dedicated provider SSID Rate limits and policies per SSID ensure user fairness/SLAs Complete visibility into and remote control over in-home Ruckus devices Introducing the MediaFlex 2835 Provider Hotspot SSID Provider IPTV SSID Home User SSID Internet NOC 2835 FlexMaster Provider Network IPTV Content Carrier Services
16 Managed WLAN Services for Enterprises Wi-Fi dual mode voice Security surveillance Digital signage Remote training Multimedia delivery Ubiquitous WLAN coverage ZoneFlex Smart WLANs Sold by Operators Opens Door to New Services
17 Harnessing the Power of Wi-Fi Introducing FlexMaster ™ Simplifies management of Wi-Fi networks Accelerates introduction of new services and firmware Maximizes ROI by minimizing operational expenditures The First Complete Management Platform for Enabling Wi-Fi Services
18 FlexMaster Highlights Effortless everything Auto device discovery (TR-069 based) Bulk configuration with template Google mapping of managed devices Automatic firmware distribution Anywhere management that scales Secured and remote from any browser Access from private/public networks Multi-level access privileges Supports hundreds of thousands of devices Real time information and configuration Network, Wi-Fi and event statistics Continuous performance, fault, & audit Canned reports and comprehensive graphing Internet or Private IP Network Ruckus APs automatically “phone home” to FlexMaster to obtain configuration Hotel
19 Public/Private IP Network FlexMaster in Action Hotel NETWORK OPERATIONS CENTER Global view of all Ruckus systems and devices Group, view and manage devices by customer, region, model, serial number Bulk configure groups of devices Drill down to a specific device to configure, reset, upgrade, troubleshoot or monitor See device configuration Re-configure, reboot device View SSID info such as associated stations See events for device
20 Pricing and Availability PRODUCTLIST PRICEAVAILABILITY MediaFlex 7811 (802.11n home) $TBAQ2, 08 MediaFlex 2835 (802.11g home) $259Now ZoneFlex 2942 (802.11g hotspot/ent) $349Now ZoneFlex 7942 (802.11n hotspot/ent )$799Now ZoneDirector (Smart Wi-Fi controller) Starts at $1200Now FlexMaster (Global management system) Starts at $5000Now