Brand: Lay’s

Chips discovered by accident 1853 The American cook George Crum A quest sent the fried potatoes back George Crum cut the potatoes so thin The first chips were born

Criteria to analyse the brand Target audience Brand image Name Positioning Packaging Slogan

Target Audience Everybody who likes eating chips Young and old people

Brand image Project ‘Cool Farm Tool’ Calculate how much carbon dioxide Produce biogas LED lights

Name Logo: bright colors : yellow and red yellow refers to the sun Name: short easy to pronounce international

Name Contest: “Do us a flavour” contest for customers invent a new flavour 3 finalists

Positioning most delicious chips a large assortment you pay more for more

Packaging plastic bag bright colors small-medium-large

Slogan “Before you know it you have a taste!”