Yves Le Boulengé Brussels – 01 March 2016. Vermouth ?

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Presentation transcript:

Yves Le Boulengé Brussels – 01 March 2016

Vermouth ?

A long history - 7,000 BC : Middle East, Asian Eastern Europe, China - 1,250 BC : China -wormwood wine residue in rice wine BC : Hippocratic (et al.) wines: wormwood, retsina BC – 200 AD: Cicero: absinthium vinum, wormwood wine - 32 AD : Christ on cross offered wormwood-doused sponge - 77 AD : Pliny the Elder states that wormwood wine can (also) be made by sowing wormwood around grape vines – 1300 : Monks & scientists : Duchy of Savoy created: contains Chambéry (the capital) and Turin. Is not French or Italian ('til 1860) : Capital of the Duchy of Savoy becomes Turin : Antonio Benedetto Carpano creates first commercial vermouth, but it cannot be sold outside the limits of Turin. Named wermut as tribute to Duchy of Savoy's links to Germany : ‘Vermouth’ enters English language : Noilly (Prat) French (dry) Vermouth created by Joseph Noilly in Lyon : Martini, Sola & Cia (orig. Distilleria National di Spirito di Vino, founded in Turin in 1847 ) changes name to Martini & Rossi.

A special category

Definition Aromatized wine which has been prepared from wine as referred to in paragraph 1 ( Composed of at least 75% EU-defined wine and/or grape must ), the characteristic taste of which is obtained by the use of appropriate derived substances, in particular of the Artemisia species, which must always be used; this drink may be sweetened only by means of caramelized sugar, sucrose, grape must, rectified concentrated grape must and concentrated grape must.” (EU 1601/91) Historically, Red Vermouth = Italian vermouths White vermouth = French vermouths. Today, Red and White Vermouth are made throughout the world

"Our story" an introduction to La QUINTINYE VERMOUTH ROYAL

A Royal Legacy A TRIBUTE TO THE EXCELLENCE OF JEAN-BAPTISTE DE LA QUINTINYE (1626 – 1688) This visionary and exceptional botanist, born in Charente, was commissioned by King Louis XIV to create the famous “Potager du Roy” at the Palace of Versailles.

A Majestic Terroir THE CHARENTE REGION La Quintinye Source: vermouth101.com

Unique & distinctive wine base Crafted with selected white wines from the South West of France such as Ugni-Blanc and Colombard, also used for the Cognac production, but also Muscadelle, Chardonnay and Sauvignon, Loin de l’oeil … to name a few. Uniquely, the less known Pineau des Charentes is the backbone of our product. o La Quintinye Blanc and Extra Dry  Pineau des Charentes Blanc o La Quintinye Rouge  Pineau des Charentes Rouge

What is Pineau des Charentes? Pineau Blanc: 12 grape varieties can be used including Ugni Blanc, Colombard and Folle Blanche Maturing: 18 months at least 12 of which are in oak barrels Pineau Rouge: 4 grape varieties can be used: Cabernet Franc, Merlot, Malbec and Cabernet Sauvignon Maturing: 12 months at least 8 of which are in oak barrels A renowned fortified wine, crafted by mixing fresh grape juice and Cognac from the same estate in the Appellation of Origin. This fortification process preserves all the natural aromas and sugars of the grapes. Elaborated during the harvest in the fall, Pineau is then aged in French oak barrels for a minimum of one year. Whether white or red, Pineau is a mistelle ranging around 17% alc.

Our Core botanicals Rigorously selected for their purity and aromatic properties, 12 plants and spices make up the palette shared by the range. Artemisia – Angelica – Cinnamon – Quassia Amara – Ginger – Cardamom – Vine Flower – Liquorice – Iris Root – Citrus Auranthium – Nutmeg - Cinchona Each reference is then completed by a specific selection: in total 28 plants and spices compose La Quintinye Rouge, 18 make the Blanc and 27 are used in La Quintinye Extra Dry.

15 botanicals 6 botanicals 16 botanicals 12 common botanicals, individually vapour distilled and/or macerated Assembling the blend Pineau des Charentes Blanc Pineau des Charentes Rouge

Tasting the Range LA QUINTINYE VERMOUTH ROYAL

Strong Brand Visual Identity

50 ml La Quintinye Vermouth Royal Rouge 200 ml Premium Tonic Garnish with an orange twist

60 ml La Quintinye Vermouth Royal Blanc 2 slices fresh ginger 100 ml Ginger Ale Garnish with a sprig of mint

Our Brand World Selection of visuals to be added here.