A business plan is an essential roadmap for business success. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues. How to write Successful Business Plan ?

Contents of Business Plan Cover Executive Summary Vision + Mission objectives and Goals Company Description SWOT Analysis Marketing Plan (4 P,s) and (5 Forces analysis) Financial Plan Appendix

Cover Your Business Name (………….) Your business Activity (…………….) By Your name (………) Registration No. (…../…..) To Dr. Mahmoud Arafa Business Management (207: AEC) brand name

Executive Summary This is the latest paper (only one paper) to write. The executive summary is often considered the most important section of a business plan. This section briefly tells your reader where your company is, where you want to take it, and why your business idea will be successful.

Executive Summary If you are seeking financing, the executive summary is also your first opportunity to grab a potential investor’s interest. The executive summary should highlight the strengths of your overall plan and therefore be the last section you write. However, it usually appears first in your business plan document.

What to Include in Your Executive Summary The Mission Statement – This explains what your business is all about. It should be between several sentences and a paragraph. Company Information – Include a short statement that covers when your business was formed, the names of the founders and their roles, your number of employees, and your business location(s).

Growth Highlights – Include examples of company growth, such as financial or market highlights (for example, “XYZ Firm increased profit margins and market share year-over- year since its foundation). Graphs and charts can be helpful in this section. Your Products/Services -- Briefly describe the products or services you provide. What to Include in Your Executive Summary

Financial Information – If you are seeking financing, include any information about your current bank and investors. Summarize future plans – Explain where you would like to take your business. What to Include in Your Executive Summary

Vision the 3 steps for creating your vision. Step #1 – Pick a time frame It could be 1 year, 5 years, or 10 years, but it recommended to be 5.

Vision Step #2 – Use the questions below to help you write a first draft What does your organization look like? How big is your organization? What is your organization famous for? How do you measure success? (Be specific) Why does anyone care about what you do? What do you refuse to do? How do people who work here feel about their jobs?

PepsiCo's Vision "PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company." Source: Quoted from Pepsi Co.com.

Amazon's Vision "Our Amazon's vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online." Source: Quoted from Amazon.com

Mission A mission statement is a key tool that can be as important as your business plan. It captures, in a few summary sentences. The mission statement answer the four questions Who, What, To Whom, How.

Mission The mission statement reflects every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community.

Mission "Mission statement help clarify what business you are in, your goals and your objectives,

Top 10 Company Mission Statements Amazon:Amazon: Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

Apple: Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Dell:Dell: Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve.

Facebook:Facebook: Facebook’s mission is to give people the power to share and make the world more open and connected.

Google:Google: Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Microsoft:Microsoft: Microsoft’s mission is to enable people and businesses throughout the world to realize their full potential.

Skype:Skype: Skype’s mission is to be the fabric of real-time communication on the web.

Twitter:Twitter: Twitter lists its mission as “a work in progress” as it has yet to be fully developed.

Yahoo!:Yahoo!: Yahoo!’s mission is to be the most essential global Internet service for consumers and businesses

YouTube:YouTube: YouTube’s mission is to provide fast and easy video access and the ability to share videos frequently