Space Sketcher Designing Your Own Space Presented by Rhuta Baheti, Interior Designer The One-Stop-Shop for All Your Interior Design Needs

Home Owner Upload your floor plan and access professional designs from our experts Connect with Contractors / Subcontractors in your city Get Info about Material Vendors in your city Book or Order Materials from our Materials Library Subscribe to our E-Magazine and gain knowledge about the Industry Our Mission To help owners fulfill all their interior design needs through our online portal To partner with contractors, subcontractors and vendors to increase their business To provide a platform for Material Vendors to list and sell their products Online Our Vision To become a “one-stop shop” that people from all over the world can contact, for all their interior-design, ceiling designs, furniture designs, plumbing and electrical layout designs, paint selection, materials purchase and contractor hiring requirements What We Do and How it Works

Why Space Sketcher? Convenience: Fulfill all your interior design requirements from the comfort of your home Quality: Get designs and advice from top experts in their respective field s Affordability: Free-of-charge consultancy and affordable paid services Availability: Anytime, anywhere connectivity via phone, and/or online chat

Our Target Audience Home Owners Home Owners include owners of 1 Bedroom, 2 Bedroom and 3 Bedroom apartments, service apartment owners, builders, real estate agents, companies that own guest houses, building contractors and well-informed customers who want to make their purchases online Contractors & Subcontractors Contractors & Subcontractors include architects/civil contractors, carpenters, electricians, plumbers, painters, supervisors and POP specialists Material Vendors Material Vendors include vendors of Plywood laminates, flooring tiles, painting supplies, Furniture, Hardware, Furnishings, Electrical Fittings, Sanitary Fittings, Glasses & Mirrors and Artifacts

Competition Analysis Designs from Experts Details of Contractors /subcontrac tors Details of Material Vendors Booking or Ordering Materials Foyr.comYESNO YES Lalco InteriorsYESNO YES 100 KraftsYES NO India Mart, Pepper Fry, Urban Ladder NO YES Just Dial, Yellow Pages, Sulekha NOYES NO Space SketcherYES Competition Strategies  All Services under one Roof  The “Try-Before-you-Pay” Model  Win-Win Situation through Partnerships with Contractors, Subcontractors and Material Vendors

Success Strategies & Marketing Philosophy Building Excellent Relationships with Contractors, Sub Contractors and Material Vendors by expanding their footprints Catering to those who cannot afford the expensive services of Professional Interior Designers by making available professional designs at affordable prices Ensuring the timely delivery of products that are ordered by our customers on our online portal Providing Customers with details of contractors and subcontractors in their city after having verified their backgrounds and credentials Offering a strong online presence to Material Vendors, thereby increasing their customer base and visibility Marketing Philosophy  Taking part in Various Events and Exhibitions that are hosted in the local communities, so as to increase our visibility within the target customer base.  Developing contacts with local businesses that serve the same customer base and partnering with them to improve our reach as well as our vendor base

Marketing Plan Conducting research to gather details of all contractors and subcontractors in the city Visiting stores that sell furniture, furnishings, artifacts, plywood laminates, glasses & mirrors, flooring tiles and taking pictures of the products to include them in our library Advertising Strategies Advertising in Newsletters, Trade Magazines & e-Magazines Adopting Online Marketing and SEO tactics to boost traffic to Website Local Area Marketing Campaigns through banners and hoardings Advertising in Events and Exhibitions hosted by Local Communities Marketing Plan and Advertising Strategies

Our Business Model Revenue from Home Owners Paid Rs.25,000 per head Rs. 62,50,000 first year (250 customers) Revenue from Contractors/Subcontractors 10 contractors, 7 categories, Rs.15,000 per head Rs. 5,25,000 first year (first 6 months free) Revenue from Material Vendors 10 vendors, 10 categories, Rs. 15,000 per head Rs. 15,00,000 first year Revenue from Listing Materials 10 Categories, 5 vendors, Rs. 50,000 per head Rs. 25,00,000 first year Revenue from e-Magazine subscriptions 250 subscribers, Rs. 1,000 per head Rs. 1,25,000 first year (First 6 months free) Revenue from Advertising Rs. 25,000 first year

Sales Forecast for the First Three Years Year 1Year 2Year 3 Total Revenue Expected (20% Increase per year) Rs. 1,09,25,000Rs. 1,38,90,000Rs. 1,66,68,000 Total Cost of Sales Rs. 77,50,000Rs. 57,00,000 Gross ProfitRs. 25,75,000Rs. 81,90,000Rs. 1,09,68,000

Funding Requirement Start-up Costs (including deposit for office space, website development, Office infrastructure & inventory purchase) Rs. 30,00,000 Administration Expenses for first six months (including office rent, salaries & marketing expenses) Rs. 15,00,000 Total Start-up Funding RequiredRs. 45,00,000 Own CapitalRs. 20,00,000 Total Funding AvailableRs. 20,00,000 Funding Required through Investors or LoanRs. 25,00,000

Business Expansion Space Sketcher Pune (First year) Space Sketcher Mumbai (Year 2) Space Sketcher Delhi (Year 2) Space Sketcher Kolkata (Year 2) Space Sketcher Chennai (Year 2) Space Sketcher Bangalore (Year 2) This Would include: Setting up Branch Offices in all these 5 cities Training and Recruiting personnel in all these 5 cities Connecting and Partnering with Contractors, Subcontractors and Material Vendors in all these 5 cities Conducting Marketing Campaigns in all these 5 cities Updating our Online Portal with all these details

Sales Forecast for 3 Years Starting from Year 2 (Pune, Mumbai, Delhi, Kolkata, Chennai & Bangalore) Year 2Year 3Year 4 Total Revenue Expected (20% Incr per year) Rs. 6,85,15,000Rs. 10,14,18,000Rs. 11,45,01,6000 Total Cost of Sales Rs. 4,44,50,000Rs. 3,42,00,000 Gross ProfitRs. 2,40,65,000Rs. 6,72,18,000Rs. 8,03,01,600

Going Forward….. Execution Business Development (National & International) Job Opportunities

………….And This is Only The Beginning !