©2009 Rainforest Alliance Toward a 21 st Century Green Revolution

Why Focus on Forests? Trees are critical to the health of the landscape as well as to livelihoods. They: Protect water supplies and wildlife, Sequester carbon, Protect soil and Mitigate extreme weather events

Addressing the Problem People must be part of the solution. The environment and poverty alleviation are interconnected Market-based efforts can effect large-scale change

Global Trends A 21st century green revolution that aims to protect the environment, provide sustainable livelihoods, and minimize contributions to climate change A focus on origin—understanding where products come from and how they are grown and produced New connections between producers, buyers and consumers. (Supply chain management, direct consumer engagement)

What is the Rainforest Alliance? We are an international, nonprofit organization. We work to conserve biodiversity and ensure sustainable livelihoods by transforming… Consumer behavior Business practices Land use practices

Organizational Overview Founded in operating budget of $30.1 million USD Nearly 300 staff worldwide

Rainforest Alliance Programs Agriculture Sustainable farm management certification 1.35 million acres certified in 24 countries United Nations funding to certify 10% of global coffee supply Forestry World’s largest certifier of forest lands Certifies to the Forest Stewardship Council standard 131 million acres certified in 66 countries Tourism Working with the UN to improve the sustainability of tourism industry Climate Verifying forest carbon and developing methodologies for agricultural carbon.

Global Reach: Where We Work 66 countries

Global Reach: Where We Work Focus on eco-regions of high cultural and biological significance Coordinate efforts across programs to maximize benefits to forests and communities

Global Reach: Where We Work Certified Farms and Forests and Pilot Tourism Operations in Central America

Global Reach: Where We Work Certified forestry operations worldwide

Rainforest Alliance Certified™: Best Environmental, Economic, Social Practices Farmers protect wildlife, preserve forests, conserve water, are responsible stewards Farmers increase crop yield, improve production and quality Workers enjoy better housing and working conditions, access to schools and medical facilities

The Rainforest Alliance Path Toward a 21st Century Green Revolution Start with a locally relevant, comprehensive, holistic standard and indicators. Provide benefits to producers and industry Design a system that works at scale, supported by the market through the supply chain Provide assurance to the buyer and to the consumer of sustainable production.

The Rainforest Alliance Path Toward a 21st Century Green Revolution 14 Forestry Agriculture Tourism Packaged food manufacturers Hotels/ Excursions / Activities / Transportation In-bound tour operators Tourists / business travelers / companies PRODUCTIONTRANSFORMATIONCONSUMPTION Forest certification, legality verification, and carbon sequestration verification Sourcing Assistance Crop and biofuel certification, carbon sequestration verification Training in sustainable practices, carbon footprinting and offsets Supply chain and market linkages, carbon offsets Out-bound tour operators Forest product certification, legality verification, and carbon sequestration verification Sourcing Assistance, carbon offsets Supply chain and market linkages, carbon offsets Linkages to sustainable operations, carbon offsets Landowner / leaseholder Timber co. / government with cutting rights Plywood, paper, timber, veneer, wood fuel, and other log-related industries Secondary work: furniture, construction, etc. DistributorsRetailersContractorsPurchasers of end product FarmersTradersWholesalersRetailersRestaurants / end consumer

We Work With All Stakeholders Architects, contractors & green builders Indigenous- & community-run cooperatives & local associations Governments, funders & multinational bodies, such as the World Bank, UN & USAID Governments, funders & multinational bodies, such as the World Bank, UN & USAID Forest management companies & product manufacturers of all types & sizes Forest management companies & product manufacturers of all types & sizes Forest product retailers such as Staples, Home Depot & IKEA Forest product retailers such as Staples, Home Depot & IKEA Research institutions & technical experts Individual loggers and logging associations Local & international nonprofits, such as WWF and NepCon

Rainforest Alliance Partners Multilaterals: UN Environment Programme, UN Development Programme, UN Global Compact, InterAmerican Development Bank, Global Environmental Facility, International Finance Corporation Development Agencies: US Agency of International Development, GTZ, DFID, Norwegian Agency for Development Cooperation (Norad)

Some of our Collaborating Companies

Our Experience with Certification Undertook first forest certification in the world Helped set up the Forest Stewardship Council Founded the Sustainable Agricultural Network; First sustainable agriculture certification Founding member of ISEAL, an association for all NGO certifiers to set best practices and standards for certification schemes Launched the Sustainable Tourism Certification Network of the Americas

What Difference Does Rainforest Alliance Certification Make?

Tree Cover Non-certified farmCertified farm

Forest Conservation Non-certified farm Certified farm

Wildlife Protection Non-certified farm Certified farm

Waste Management Non-certified farm Certified farm

Pesticides Non-certified farmCertified farm

Soil Resources Non-certified farm Certified farm

Water Resources Non-certified farmCertified farm

Occupational Health Non-certifiedCertified

Worker Housing Non-certifiedCertified

Access to Education

Results: Study by Columbia University Center for Environmental Research and Conservation Certification helped businesses to: Strengthen reputation and brand Strengthen governance; Effect, manage and measure change Meet regulatory and government requirements Manage and mitigate risks Gain competitive advantage and access new markets Reduce costs and labor turnover

Results: Certified Sustainable Products Alliance - Bringing Certified Products from Mesoamerica to Market An $8.6 million grant from USAID, leveraged $450 million in investment by the private sector in Rainforest Alliance Certified bananas, coffee and timber Partners included: Chiquita, Kraft, Nespresso, Gibson & Ikea More than 356,000 ha (880,000 acres) of forest and farmland were certified as sustainable.

How Certifying Sustainable Management Practices Works

Standard Setting and Corporate Responsibility Codes of Conduct: CERES, Equator Principles Reporting: GRI, sustainability reports Sourcing and Supplier Guidelines: Time Inc. Company Verification Programs: Starbucks Industry Cert. Programs: PEFC, Europgap Third Party Process Based Certification: ISO Third Party Performance Based Certification: FSC, Organic, Rainforest Alliance, Fair Trade

Designing Better Business Practices Collaboratively Wildlife Conservation Ecosystem Conservation Soil Conservation Conservation of Water Resources Integrated Management of Wastes Integrated Pest Management Fair Treatment and Good Conditions for Workers Community Relations Conservationists Scientists Communities Industry

Ensuring Accountability: The Certification Process Pre-Assessment Assessment Certification Committee Annual Audit Surprise Audit Continual Improvement

Linking Consumers and Producers through Certification Identify well managed operations Establish linkages in the production chain Create recognizable label Enable consumers to support responsible practices

Protecting Forests and Livelihoods

Forests in Crisis Global economic crisis threatens increase in illegal logging, as formal economic sectors collapse In areas with weak institutions, deforestation rates are higher. One-third of the world’s deforestation from took place in Africa, even though it holds only 16% of world’s forests Less than 1/7 of the world’s forests are within protected areas

One Solution: FSC Certification Ensures responsible harvesting practices Protects sensitive ecosystems Conserves wildlife habitat Benefits forest communities Provides for protected areas Encourages reforestation Promotes worker health and safety Fosters local participation Offers public recognition to responsible companies Can improve efficiency and increase sales

Rainforest Alliance: Decades of Experience in Forestry Certification With the launch of our SmartWood program in 1989, we pioneered forestry certification on a global scale. We were one of the founders of the Forest Stewardship Council

A Global Leader in Forestry Certification We are the world’s largest FSC certifier, by acreage, for forest management operations. To date, we’ve certified… 130 million acres around the world — 3.5% of all working forests 46% of the FSC’s global portfolio Over 2,200 operations in 66 countries, representing more than $2 billion in sales

A Global Leader in Forestry Certification We’ve certified the largest number of community and indigenous operations under FSC standards. We are the #1 certifier of non-timber forest products in the world.

Results: Impacts of Rainforest Alliance/FSC Certification 2005 report analyzes 129 FSC-certified forestry operations by the Rainforest Alliance in 21countries. To achieve certification…. 63% of operations improved protection of aquatic, riparian and ecologically sensitive areas 62% improved management of threatened or endangered species 64% improved worker safety and training 75% improved communications with local communities and conflict resolution with stakeholders 55% improved regeneration and reforestation activities 48% reduced use of chemicals and/or improved handling

Results: Deforestation Rate in FSC-certified Logging Concessions Lower than Protected Areas Study on sustainable forest management in Maya Biosphere Reserve : Deforestation in the Reserve’s protected area is 20 times higher than the rate in the FSC-certified community concessions. Less than 1% of the FSC-certified concessions experiences forest fire, versus 10 % in the core protected area of the reserve.

Results: Creating Sustainable Livelihoods in Guatemala’s Forest Communities Sales of certified wood topped $4.7 million More than $5.2 million invested by partners in building new factories and mills, and repairing and upgrading old ones More than 2,000 temporary and nearly 500 permanent jobs created

Results: Mendocino Redwood Company, California Reduced annual harvest to 1/3 of growth and less than 1.5% of inventory Mapped and inventoried important wildlife data such as salmon habitat Identified and protected old-growth trees Hundreds of thousands of seedlings planted each year in company reforestation projects Reduced sediment entering watercourses by the equivalent of over 60,000 truck loads

Results: Klabin, Atlantic Forest, Brazil Largest pulp and paper company in South America. 4,600 people employed Owns 469,747 acres (190,100 ha.) of plantations and 337,704 acres (136,664 ha.) of strictly protected natural forest (part of the Brazilian Atlantic forest) Managing for wildlife: 400 pumas, 320 bird species; rare and endangered frogs and other amphibians Clean/green manufacturing: bark used for fertilizer, energy; pulp and paper plant does not use bleach

Results: Gibson Guitar Helping Forests in Central America World’s first line of eco-friendly guitars from mahogany bought directly from communities in Guatemala, Honduras and Nicaragua; Communities in Honduras earning 40 times as much as previously Communities implementing value-added processing and quality control Trees are replanted after cutting Clear-cutting eliminated

Results: Ejido El Balcon, Mexico Employs 276 people on 10,000 hectares of Mexican pine forest Social Benefits: Free medical care for 750 inhabitants Subsidizes teachers’ salaries Provides offers scholarships to youth Environmental Benefits: Nearly 9880 acres (4,000 ha) of forest protected Planting 90,000 trees each year Using solar energy

Results: Nepal’s Mountain Communities, with Aveda and USAID and Local NGOs 11,000 people trained in sustainable harvesting of wild herbs and bark and small business development Wildlife inventoried, two new threatened species identified and protected Land use conflicts resolved re: livestock vs. forests 14 new small businesses created Over 5,300 households have new income opportunities and market access

Results: Building Demand for Pennsylvania’s FSC Wood FSC-certified forests in Pennsylvania total 2.5 million acres Since 2006, we have developed markets and built supply chains for Pennsylvania wood, resulting in an average 73% increase in FSC sales. Demand for FSC-certified wood resulted in a 10% increase in revenue over 5 years. By 2006 FSC-certified buyers accounted for nearly 2/3 of dollar value of state forest timber sales, up from less than 15 percent in 1998

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.